98 New Bond Street London W1S 1SN Data via plota.co.uk
Proposal
Display of a non-illuminated fascia sign measuring 1.20m x 0.31m; an internally illuminated (lettering only) projecting sign measuring 0.60m x 0.32m; and a flag measuring 2.00m x 1.00m. Data via plota.co.uk
Application progress
Approved on 1 Sept 2025 · Delegated Decision · Last checked 31 Oct 2026
Documents 12
Decision & officer reports 3
Plans & drawings 4
Application forms 1
Consultation & comments 1
Site constraints 10
Show all 42 with distances
- 16 mBonhams (Blenstock House)Grade II
- 17 m103, New Bond Street W1Grade II
- 24 m74, New Bond Street W1Grade II
- 41 m9, Dering Street W1Grade II
- 49 m7, Dering Street W1Grade II
- 50 mGreybrook HouseGrade II
- 59 m63, South Molton Street W1Grade II
- 64 m20, Brook Street W1Grade II
- 86 mK6 Telephone KioskGrade II
- 88 m10-12, South Molton Street W1Grade II
- 91 m27 and 29, Brook Street W1Grade II
- 91 mNo. 25, BROOK STREETGrade I
- 91 m23, Brook Street W1Grade II
- 91 m20, Hanover SquareGrade II*
- 93 m50, South Molton Street W1Grade II
- 94 m313, Oxford Street W1Grade II
- 99 m14-16, South Molton Street W1Grade II
- 99 mNos 40-46 Brook Street and No 40 South Molton Lane with attached basement area railingsGrade II
- 99 m37, Brook Street W1Grade II
- 105 m12-20, Avery Row W1Grade II
- 106 mBollard at Junction With Avery RowGrade II
- 106 m39 and 39a Brook Street and 22 Avery RowGrade II*
- 107 m1-7, Davies Mews W1 and 28-30 South Molton Lane W1Grade II
- 110 m17, South Molton Street W1Grade II*
- 110 m41 and 43, Brook Street (S Side)Grade II
- 115 m18, South Molton Street W1Grade II
- 119 m19 and 20, South Molton Street W1Grade II
- 124 m11, Avery Row W1Grade II
- 128 m21, South Molton Street W1Grade II
- 130 mClaridges Hotel and Attached Railings Claridges Hotel WingGrade II
- 131 m16, Hanover Square W1Grade II
- 131 m21, Hanover Square W1Grade II
- 131 m58, Davies Street W1Grade II
- 132 m118, New Bond Street W1Grade II
- 133 m7-10, Avery Row W1Grade II
- 135 m9, Lancashire Court W1Grade II
- 139 m41, South Molton Street W1Grade II
- 139 m119, New Bond Street W1Grade II
- 143 m24 and 25, South Molton Street W1Grade II
- 146 m6, Avery Row W1Grade II
- 150 mRunning Horse Public HouseGrade II
- 150 m5, Avery Row W1Grade II
Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
Building
From the energy performance certificate lodged in March 2025, the latest held for this property. The building may have changed since. View the certificate
Every application in Westminster - and every UK council - as a live feed, an API, or a bulk CSV export.
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Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- W1S 1SN
- Received
- 30 Jun 2025
- Validated
- 27 Aug 2025
- Ward
- West End
- Case officer
- Show
- Target decision
- 22 Oct 2025
- Decision
- Application Permitted
- Decision date
- 1 Sept 2025
- Decision level
- Delegated Decision
- Applicant
- Show
- Freehold owner
- Show
How this decision compares
Decided in 5 days from validation, 37 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Public comments
No public comments yet.
Last counted 31 Oct 2026
Consultation & key dates
- Alt. reference
- PP-14056755
- Planning Portal ref
- PP-14056755
- Env. assessment
- No
Historical activity at this location
29 previous applications on record - archival context, not part of the live application.
Previous applications at this address
Nearby activity
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.
Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.
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98 New Bond Street London W1S 1SN
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Freehold owner and leaseholders, on paid plans
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