11 Blenheim Street London W1S 1LL Data via plota.co.uk

25/07735/ADV - Advert Application (ADV) Refused
Signs & adverts

Proposal

Display of one non illuminated flag pole sign. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
27 Oct 2025
✗
Refused
18 Nov 2025
Appeal
Not lodged

Refused on 18 Nov 2025 · Delegated Decision · Last checked 17 Oct 2026

Documents 10

Decision & officer reports 2

PDF REFUSAL-ADVERT CONSENT [PE] Decision Notice · 18 Nov 2025 View ↗ PDF DELEGATED REPORT Report · 18 Nov 2025 View ↗

Statements & assessments 2

PDF COVER LETTER AND STATEMENT Background Papers · 27 Oct 2025 View ↗ PDF LONDON PLAN POLICY D12 A REASONABLE EXCEPTION STATEMENT Background Papers · 27 Oct 2025 View ↗

Plans & drawings 2

PDF LOCATIONPLAN Background Papers · 27 Oct 2025 View ↗ PDF EXISTING AND PROPOSED DRAWING PACK Drawing · 27 Oct 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 27 Oct 2025 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 17 Nov 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 28 Oct 2025 View ↗ PDF SITELOCATION Background Papers · 27 Oct 2025 View ↗

All documents on the council site ↗

Site constraints 10

Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
38 listed buildings within 150 m
Nearest: Bonhams (Blenstock House), Grade II, 18 m away · 1 Grade I, 3 Grade II*, 34 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 38 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
National infrastructure project 1412 m away: Thames Tideway Tunnel; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £515,000 in June 1995. Terraced house, leasehold.

1 June 1995£515,000

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

Building

Floor area110 m² (1,184 sq ft)
Energy ratingB (asset rating 37)
UseRetail/Financial and Professional Services
HeatingAir Conditioning

From the energy performance certificate lodged in August 2023, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1S 1LL
Received
27 Oct 2025
Validated
27 Oct 2025
Ward
West End
Case officer
Show
Target decision
22 Dec 2025
Decision
Application Refused
Decision date
18 Nov 2025
Decision level
Delegated Decision
Applicant
Show
Agent
ADL Planning Pty Ltd

How this decision compares

Decided in 22 days from validation, 20 days faster than Westminster's median of 42 for signs and adverts. Refused, as 17% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 17 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14436080
Planning Portal ref
PP-14436080
Env. assessment
No

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2017 Refused
Display of a non-illuminated vertical banner measuring 3m x 0.8m on the face of the build…
17/07789/ADV
Within ~100m

Nearby activity

2025 Approved
Basement And Ground Floor 54 South Molton Street London W1K 5SE
Display of one internally illuminated (letters only) fascia sign measuring 0.47m x 1.6m…
25/05372/ADV
2025
321 - 323 Oxford Street London W1C 2HX
Display of internally illuminated Pink lettering measuring 3.497m X 0.6m and internally i…
25/08083/ADV
2025
Basement And Ground Floor 110 New Bond Street London W1S 1EB
Display of Christmas decorations on shopfront for temporary period from 03 November 2025…
25/08037/ADV
2025
106 New Bond Street London W1S 1SY
Display of a scaffold shroud to the front elevation of 105-106 New Bond Street and 18 Hau…
25/07922/ADV
2025
321 - 323 Oxford Street London W1C 2HX
Display of non illuminated artwork for temporary hoarding measuring 4.879m x 25.9m.
25/07241/ADV
2025 Approved
6 Dering Street London W1S 1AD
Installation of a new shopfront, replacement windows on front elevation and addition of t…
25/04441/FULL
2025
109 New Bond Street London W1S 1EG
Display of internally illuminated other sign measuring 6.404m X 3.695m from a temporary p…
25/06442/ADV
2025
321 - 323 Oxford Street London W1C 2HX
Display of internally illuminated other sign measuring 4.43m X 0.76m and internally illum…
25/06411/ADV
2025
321 - 323 Oxford Street London W1C 2HX
Replacement shopfront including new white brick pilasters, white aluminium fascia panels…
25/06410/FULL
2025 Refused
South Molton Street London
Display of six green plastic trees with gold star and warm white LED Lights measuring 7m…
25/05336/ADV
2025 Approved
98 New Bond Street London W1S 1SN
Display of a non-illuminated fascia sign measuring 1.20m x 0.31m; an internally illuminat…
25/04454/ADV
2025 Approved
Basement To Ground Floor 8 South Molton Street London W1K 5QQ
Display of internally illuminated projecting sign measuring 0.7m X 0.6m and internally il…
25/05018/ADV
2025 Approved
77 New Bond Street London W1S 1RY
Display of internally illuminated fascia sign measuring 1.30m x 0.26m; a flag measuring 1…
25/05506/ADV
2025 Approved
49 South Molton Street London W1K 5LH
Display of one internally illuminated digital screen displayed behind glazed shopfront me…
25/04251/ADV
2025
20 Brook Street West End London W1K 5DE
Replacement shopfront, replacement roof light on the third floor roof facing North. Minor…
25/05616/LBC
2025
20 Brook Street West End London W1K 5DE
Display of non illuminated fascia sign measuring 4.77m X 0.46m and internally illuminated…
25/05619/ADV
2025
20 Brook Street West End London W1K 5DE
Replacement shopfront, replacement roof light on the third floor roof facing North, minor…
25/05618/FULL
2025 Approved
63 South Molton Street London W1K 5ST
Display of internally illuminated fascia sign measuring 2.094m x 0.2m and internally illu…
25/04849/ADV
2025 Approved
49 South Molton Street London W1K 5LH
Display of one non illuminated fascia sign measuring 0.26m x 2.493m and one non illuminat…
25/03816/ADV
2025
10 South Molton Lane London W1K 5LE
Demolition of later rear addition, part ground floor and basement to create a ground floo…
25/03046/LBC
2023 Approved
97 New Bond Street London W1S 1SL
Removal of chimney at the rear of the property roof.
23/03079/FULL
2023 Approved
12 South Molton Street London W1K 5QN
Installation of a full height extraction system to the rear of the existing building from…
23/00641/LBC
2023 Approved
12 South Molton Street London W1K 5QN
Installation of a full height extraction system to the rear of the existing building from…
23/00640/FULL
2023 Approved
Basement And Ground Floor 51 South Molton Street London W1K 5SD
Display of a non-illuminated projecting sign measuring 0.6m x 0.8m and a non-illuminated…
23/02709/ADV
2023
97 New Bond Street London W1S 1SL
Display of internally illuminated fascia sign measuring 0.80m x 1.98m, externally illumin…
23/03108/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.