South Molton Street London Data via plota.co.uk

25/05336/ADV - Advert Application (ADV) Refused
Signs & adverts

Proposal

Display of six green plastic trees with gold star and warm white LED Lights measuring 7m x 2.4m from 27 October 2025 and 12 January 2026. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
30 Jul 2025
✗
Refused
5 Sept 2025
✗
Appeal dismissed

Refused on 5 Sept 2025 · Delegated Decision · Last checked 31 Oct 2026

Documents 9

Decision & officer reports 2

PDF REFUSAL-ADVERT CONSENT [PE] Decision Notice · 5 Sept 2025 View ↗ PDF DELEGATED REPORT Report · 5 Sept 2025 View ↗

Plans & drawings 3

PDF LOCATION PLAN Location Plan · 30 Jul 2025 View ↗ PDF SMS INSTALL TREE PLAN_2024 Drawing · 30 Jul 2025 View ↗ IMG SOUTH MOLTON TREES Drawing · 30 Jul 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 30 Jul 2025 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 14 Aug 2025 View ↗ PDF ECNSLT-INTERNAL CONSULTS Background Papers · 14 Aug 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 6 Aug 2025 View ↗

All documents on the council site ↗

Site constraints 10

Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
54 listed buildings within 150 m
Nearest: Nos 40-46 Brook Street and No 40 South Molton Lane with attached basement area railings, Grade II, 11 m away · 2 Grade I, 4 Grade II*, 48 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 54 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
National infrastructure project 1396 m away: Thames Tideway Tunnel; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area84 m² (904 sq ft)
Energy ratingB (asset rating 49)
UseA1/A2 Retail and Financial/Professional services
HeatingAir Conditioning

From the energy performance certificate lodged in March 2020, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

23 Jul 2026Approved

55 South Molton Street London W1K 5SQ

Display of internally illuminated fascia sign measuring 0.75m x 4.93m. (Linked w...

26/04953/ADV
22 Jul 2026Approved

34 - 36 South Molton Street London W1K 5RG

Display of internally illuminated (letters only) fascia sign measuring 0.50m x 4...

26/04755/ADV
17 Jun 2026Approved

Basement And Ground Floor 37 South Molton Street London W1K 5RJ

Display of non illuminated individual letters each measuring 0.2m x 1.41m.

26/03669/ADV
3 Jun 2026Refused

49 South Molton Street London W1K 5LH

Display of an A board on the public highway measuring 0.64m x 1.04m x 0.68m

25/08790/ADV

Nearby new applications

3 Nov 2026Pending

169 New Bond Street London W1S 4AN

Display of non illuminated hoarding sign measuring 5.477m X 5.556m

26/06717/ADV
3 Nov 2026Pending

226 Regent Street London W1B 3BR

Internal alterations associated with the retail fit-out of the ground floor and ...

26/07333/LBC
3 Nov 2026Pending

226 Regent Street London W1B 3BR

Display of a non-illuminated fascia sign measuring 0.28m x 1.94m and an external...

26/07334/ADV
2 Nov 2026Pending

Flat 1 31 South Audley Street London W1K 2PG

Replacement of windows, Installation of an external condenser to the rear elevat...

26/07451/FULL
2 Nov 2026Pending

Flat 1 31 South Audley Street London W1K 2PG

Replacement of windows, Installation of an external condenser to the rear elevat...

26/07452/LBC
2 Nov 2026Pending

24 - 25 Mount Street London W1K 2RR

Display of Christmas decorations to the front facade at ground floor level for a...

26/07429/ADV

Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1K 5QE
Received
30 Jul 2025
Validated
30 Jul 2025
Ward
West End
Case officer
Show
Target decision
24 Sept 2025
Decision
Application Refused
Decision date
5 Sept 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Field & Lawn

How this decision compares

Decided in 37 days from validation, 5 days faster than Westminster's median of 42 for signs and adverts. Refused, as 17% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 31 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14218550
Planning Portal ref
PP-14218550
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
Basement And Ground Floor 54 South Molton Street London W1K 5SE
Display of one internally illuminated (letters only) fascia sign measuring 0.47m x 1.6m…
25/05372/ADV
2025
11 Blenheim Street London W1S 1LL
Display of one non illuminated awning sign measuring 0.65m x 2.75m and one non illuminate…
25/07735/ADV
2025
Basement And Ground Floor 37 South Molton Street London W1K 5RJ
Display of externally illuminated fascia sign measuring 4.23m x 0.04m; non- illuminated h…
25/06865/ADV
2025
Basement And Ground Floor 37 South Molton Street London W1K 5RJ
Redecoration of shopfront. (Linked with 25/06865/ADV)
25/06864/FULL
2025
40 - 46 Brook Street West End London W1K 5DB
Minor works to the external party wall between 40-46 Brook Street and 48 Brook Street, mi…
25/06401/LBC
2025
58 Davies Street London W1K 5LP
Minor works to the party wall of 56 and 58 Davies Street and other associated works.
25/06400/LBC
2025 Approved
98 New Bond Street London W1S 1SN
Display of a non-illuminated fascia sign measuring 1.20m x 0.31m; an internally illuminat…
25/04454/ADV
2025 Approved
Basement To Ground Floor 8 South Molton Street London W1K 5QQ
Display of internally illuminated projecting sign measuring 0.7m X 0.6m and internally il…
25/05018/ADV
2025 Approved
49 South Molton Street London W1K 5LH
Display of one internally illuminated digital screen displayed behind glazed shopfront me…
25/04251/ADV
2025 Approved
63 South Molton Street London W1K 5ST
Display of internally illuminated fascia sign measuring 2.094m x 0.2m and internally illu…
25/04849/ADV
2025 Approved
361 Oxford Street London W1C 2JL
Display of two internally illuminated (letters only) projecting signs each measuring 1.60…
25/04211/ADV
2025 Approved
52 - 54 Davies Street London W1K 5JF
Partial demolition to second and third floors behind retained Davies Street elevation, pa…
25/02828/LBC
2025 Approved
49 South Molton Street London W1K 5LH
Display of one non illuminated fascia sign measuring 0.26m x 2.493m and one non illuminat…
25/03816/ADV
2025
10 South Molton Lane London W1K 5LE
Demolition of later rear addition, part ground floor and basement to create a ground floo…
25/03046/LBC
2025
15 South Molton Lane London
Reconfiguration to front and rear ground floor elevations including for access to South M…
25/03047/LBC
2025
24 South Molton Street London W1K 5RE
Reconfiguration to rear ground floor elevations for access to South Molton Lane, alterati…
25/03048/LBC
2025
Basement And Ground Floor 11 Woodstock Street London W1C 2AE
Use of basement and ground floors as a restaurant (Class E).
25/02958/FULL
2025
1 - 7 Davies Mews London W1K 5AB
Demolition behind retained Davies Mews and South Molton Lane facades including interior…
25/02827/LBC
2025
19 South Molton Street London W1K 5QX
Display of externally illuminated temporary decorative scaffold shroud screen measurng 4…
25/02501/ADV
2025 Approved
Basement And Ground Floor 99 New Bond Street London W1S 1SW
Display of backlit illuminated fascia sign measuring 1.69m x 0.14m; and a non illuminated…
25/01564/ADV
2022 Approved
12 South Molton Street London W1K 5QN
Installation of new shopfront.
22/08242/FULL
2022 Approved
48 South Molton Street London W1K 5SA
Use of part ground, first, second and third floors for undertaking manicures, pedicures…
22/07580/FULL
2022 Refused
8-10 Blenheim Street London W1S 1LJ
Retention of 2 metal framed canopy structures above existing facade to replace retractabl…
22/07551/FULL
2022 Refused
First Floor 7 South Molton Street London W1K 5QG
Installation of external extraction unit to the first-floor window at the rear.
22/06190/FULL
2022 Withdrawn
82-84 St Martin's Lane London WC2N 4AG
Refurbishment including internal alterations, replacement secondary glazing, replacement…
22/03824/LBC
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.