106 New Bond Street London W1S 1SY Data via plota.co.uk

25/07922/ADV - Advert Application (ADV) Refused
Signs & adverts

Proposal

Display of a scaffold shroud to the front elevation of 105-106 New Bond Street and 18 Haunch of Venison Yard for temporary period between 01 November 2025 to 28 February 2027 incorporating a static, non-illuminated advertisement incorporating an image to the front and side elevations and incorporating an area at first floor level for commercial advertising measuring approximately 9.0m wide by 3.5m high. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
31 Oct 2025
✗
Refused
29 Apr 2026
Appeal
Not lodged

Refused on 29 Apr 2026 · Delegated Decision · Last checked 18 Oct 2026

Documents 9

Decision & officer reports 2

PDF REFUSAL-ADVERT CONSENT [PE] Decision Notice · 29 Apr 2026 View ↗ PDF DELEGATED REPORT Report · 29 Apr 2026 View ↗

Statements & assessments 1

PDF PLANNING STATEMENT Background Papers · 31 Oct 2025 View ↗

Plans & drawings 1

PDF 03-04 - 251028 DRAWING PACK Drawing · 31 Oct 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 31 Oct 2025 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 30 Mar 2026 View ↗ PDF ECNSLT-INTERNAL CONSULTS Background Papers · 30 Mar 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 4 Nov 2025 View ↗ PDF 02- COVERING LETTER Background Papers · 31 Oct 2025 View ↗

All documents on the council site ↗

Site constraints 10

Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
47 listed buildings within 150 m
Nearest: 103, New Bond Street W1, Grade II, 15 m away · 1 Grade I, 3 Grade II*, 43 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 47 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
National infrastructure project 1351 m away: Thames Tideway Tunnel; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

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16 Oct 2026Approved

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Samples of the facing materials pursuant to condition 4 (part) of planning permi...

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1S 1SY
Received
31 Oct 2025
Validated
31 Oct 2025
Ward
West End
Case officer
Show
Target decision
26 Dec 2025
Decision
Application Refused
Decision date
29 Apr 2026
Decision level
Delegated Decision
Agent
Metropolis Planning

How this decision compares

Decided in 180 days from validation, 138 days slower than Westminster's median of 42 for signs and adverts. Refused, as 17% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 18 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14451363
Planning Portal ref
PP-14451363
Env. assessment
No

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2016 Approved
Display for a temporary period of six months of a non-illuminated estate agent board on t…
16/08275/AD7
2016 Approved
Display for a temporary period of six months a non-illuminated estate agent board measuri…
16/01578/AD7
Within ~100m

Nearby activity

2025
4 - 6 Lancashire Court London W1S 1EY
Variation of condition 1 of planning permission dated 04 November 2024 (RN: 24/03725/FULL…
25/08379/FULL
2025
116 - 117 New Bond Street London W1S 1EN
Variation of condition 1 of planning permission dated 1st October 2024 (RN 24/03863/FULL)…
25/08407/FULL
2025
Basement And Ground Floor 110 New Bond Street London W1S 1EB
Display of Christmas decorations on shopfront for temporary period from 03 November 2025…
25/08037/ADV
2025
27 - 29 Brook Street West End London W1K 4HE
External alterations at first floor roof level comprising the replacement of rooftop plan…
25/07865/FULL
2025
11 Blenheim Street London W1S 1LL
Display of one non illuminated awning sign measuring 0.65m x 2.75m and one non illuminate…
25/07735/ADV
2025 Approved
6 Dering Street London W1S 1AD
Installation of a new shopfront, replacement windows on front elevation and addition of t…
25/04441/FULL
2025
27 - 29 Brook Street West End London W1K 4HE
Proposed internal and external works to 27-29 Brook Street, including external refurbishm…
25/06767/LBC
2025 Approved
119 New Bond Street London W1S 1EP
Display of temporary internally illuminated holiday decorations measuring 8.32m x 5.32m…
25/05183/ADV
2025 Approved
119 New Bond Street London W1S 1EP
Installation of temporary internally illuminated holiday decorations measuring 8.32m x 5…
25/05180/LBC
2025 Approved
Basement To First Floor 118 New Bond Street London W1S 1EW
Refurbishment of existing shopfront, relocation of existing flagpole, new flag & facade s…
25/04462/LBC
2025
109 New Bond Street London W1S 1EG
Display of internally illuminated other sign measuring 6.404m X 3.695m from a temporary p…
25/06442/ADV
2025
40 - 46 Brook Street West End London W1K 5DB
Minor works to the external party wall between 40-46 Brook Street and 48 Brook Street, mi…
25/06401/LBC
2025 Approved
98 New Bond Street London W1S 1SN
Display of a non-illuminated fascia sign measuring 1.20m x 0.31m; an internally illuminat…
25/04454/ADV
2025 Approved
Basement To Ground Floor 8 South Molton Street London W1K 5QQ
Display of internally illuminated projecting sign measuring 0.7m X 0.6m and internally il…
25/05018/ADV
2025 Approved
77 New Bond Street London W1S 1RY
Display of internally illuminated fascia sign measuring 1.30m x 0.26m; a flag measuring 1…
25/05506/ADV
2025 Approved
37 Brook Street West End London W1K 4HH
Installation of new signage (Linked to 25/04938/ADV)
25/04666/LBC
2025 Approved
116 - 117 New Bond Street London W1S 1EN
Display of non-illuminated hoarding along New Bond Street, Brook Street and Horse Shoe Ya…
25/04502/ADV
2025 Approved
116 - 117 New Bond Street London W1S 1EN
Scaffold wrap fronting New Bond Street and Brook Street measuring 15.5m in height by 31m…
25/04501/ADV
2025 Approved
37 Brook Street West End London W1K 4HH
Display of an internally illuminated hanging sign measuring 0.83m x 0.83m. (Linked to 25/…
25/04938/ADV
2025
20 Brook Street West End London W1K 5DE
Replacement shopfront, replacement roof light on the third floor roof facing North. Minor…
25/05616/LBC
2023
97 New Bond Street London W1S 1SL
Display of internally illuminated fascia sign measuring 0.80m x 1.98m, externally illumin…
23/03108/ADV
2023 Approved
Basement To Ground Floor 60 South Molton Street London W1K 5SW
Display of: an externally illuminated fascia sign measuring 190mm x 1200mm (backlit lette…
23/01358/ADV
2023 Approved
New Bond Street London W1S 1DA
Installation of sculptures on the public highway at four locations in New Bond Street: ou…
23/01335/FULL
2023 Withdrawn
119 New Bond Street London W1S 1EP
Temporary painting of shop front.
23/00872/LBC
2023 Approved
69 New Bond Street London W1S 1RR
Display of internally illuminated fascia sign measuring 1.95m x 0.14m and double sided br…
23/02571/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings