37 Brook Street West End London W1K 4HH Data via plota.co.uk

25/04666/LBC - Listed Building Consent Application Approved
Listed buildings

Proposal

Installation of new signage (Linked to 25/04938/ADV) Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
7 Jul 2025
✓
Validated
30 Jul 2025
✓
Approved
18 Aug 2025

Approved on 18 Aug 2025 · Delegated Decision · Last checked 27 Oct 2026

Documents 12

Decision & officer reports 2

PDF GRANT OF LISTED BUILDING CONSENT [PE] Decision Notice · 18 Aug 2025 View ↗ PDF DELEGATED REPORT Report · 18 Aug 2025 View ↗

Statements & assessments 2

PDF DESIGN ACCESS HERITAGE STATMENT _37 BROOK ST V2 - COPY Design and Access Statement · 7 Jul 2025 View ↗ PDF DESIGN ACCESS HERITAGE STATMENT _37 BROOK ST V2 Heritage Statement · 7 Jul 2025 View ↗

Plans & drawings 2

PDF LOCATIONPLAN Drawing · 7 Jul 2025 View ↗ PDF VRJ_LND_FACADE DRAWINGS Drawing · 7 Jul 2025 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 7 Jul 2025 View ↗ PDF FEECALCULATION Background Papers · 7 Jul 2025 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 14 Aug 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 10 Jul 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 10 Jul 2025 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 7 Jul 2025 View ↗

All documents on the council site ↗

Associated applications 2

Site constraints 10

Grade II listed: 37, Brook Street W1
List entry 1357225 · The pin is inside its outline · 49 more listed buildings within 150 m (2 Grade I, 3 Grade II*, 44 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 49 with distances
Historic England ↗
Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
National infrastructure project 1337 m away: Thames Tideway Tunnel; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

16 Oct 2026Pending

Claridges Hotel 47 - 57 Brook Street West End London W1K 4HR

Display of non illumination projecting sign measuring 0.52m X 0.52m and internal...

26/07076/ADV
28 May 2026Approved

Basement And Ground Floor Masionette 3 Upper Brook Street London W1K 6PA

Replacement of existing front elevaiton sash windows with slimline double-glazed...

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26/07333/LBC
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226 Regent Street London W1B 3BR

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2 Nov 2026Pending

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2 Nov 2026Pending

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Display of Christmas decorations to the front facade at ground floor level for a...

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Important details

Council
Westminster
Application type
Listed Building Consent Application
Postcode
W1K 4HH
Received
7 Jul 2025
Validated
30 Jul 2025
Ward
West End
Case officer
Show
Target decision
24 Sept 2025
Decision
Application Permitted
Decision date
18 Aug 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Graham Ford Architects
Leaseholder
Show

How this decision compares

Decided in 19 days from validation, 38 days faster than Westminster's median of 57 for listed building works. Approved, as 90% of listed building works here are.

49%decided within 8 weeks
90%approved
2,227decided in the last year

Plota live figures for listed building works decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 27 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-13952886
Planning Portal ref
PP-13952886
Env. assessment
No

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Display of an internally illuminated hanging sign measuring 0.83m x 0.83m. (Linked to 25/…
25/04938/ADV
Within ~100m

Nearby activity

2025
4 - 6 Lancashire Court London W1S 1EY
Variation of condition 1 of planning permission dated 04 November 2024 (RN: 24/03725/FULL…
25/08379/FULL
2025
116 - 117 New Bond Street London W1S 1EN
Variation of condition 1 of planning permission dated 1st October 2024 (RN 24/03863/FULL)…
25/08407/FULL
2025
Basement And Ground Floor 110 New Bond Street London W1S 1EB
Display of Christmas decorations on shopfront for temporary period from 03 November 2025…
25/08037/ADV
2025
106 New Bond Street London W1S 1SY
Display of a scaffold shroud to the front elevation of 105-106 New Bond Street and 18 Hau…
25/07922/ADV
2025
27 - 29 Brook Street West End London W1K 4HE
External alterations at first floor roof level comprising the replacement of rooftop plan…
25/07865/FULL
2025
Claridges Hotel 47 - 57 Brook Street West End London W1K 4HR
Replacement of shopfronts and balustrades, and facade repair works including replacement…
25/07266/LBC
2025
Claridges Hotel 47 - 57 Brook Street West End London W1K 4HR
Replacement of shopfronts and balustrades, and facade repair works including replacement…
25/07265/FULL
2025
12 Lancashire Court London W1S 1EY
Alteration to the elevations, including replacement of a side window,and addition of an a…
25/07132/FULL
2025
12 Lancashire Court London W1S 1EY
Alteration to the elevations, including replacement of a side window, non-illuminated sig…
25/07133/LBC
2025
27 - 29 Brook Street West End London W1K 4HE
Proposed internal and external works to 27-29 Brook Street, including external refurbishm…
25/06767/LBC
2025 Approved
119 New Bond Street London W1S 1EP
Display of temporary internally illuminated holiday decorations measuring 8.32m x 5.32m…
25/05183/ADV
2025 Approved
119 New Bond Street London W1S 1EP
Installation of temporary internally illuminated holiday decorations measuring 8.32m x 5…
25/05180/LBC
2025 Approved
Basement To First Floor 118 New Bond Street London W1S 1EW
Refurbishment of existing shopfront, relocation of existing flagpole, new flag & facade s…
25/04462/LBC
2025
109 New Bond Street London W1S 1EG
Display of internally illuminated other sign measuring 6.404m X 3.695m from a temporary p…
25/06442/ADV
2025
40 - 46 Brook Street West End London W1K 5DB
Minor works to the external party wall between 40-46 Brook Street and 48 Brook Street, mi…
25/06401/LBC
2025 Approved
Basement To Ground Floor 8 South Molton Street London W1K 5QQ
Display of internally illuminated projecting sign measuring 0.7m X 0.6m and internally il…
25/05018/ADV
2025 Approved
116 - 117 New Bond Street London W1S 1EN
Display of non-illuminated hoarding along New Bond Street, Brook Street and Horse Shoe Ya…
25/04502/ADV
2025 Approved
116 - 117 New Bond Street London W1S 1EN
Scaffold wrap fronting New Bond Street and Brook Street measuring 15.5m in height by 31m…
25/04501/ADV
2025
20 Brook Street West End London W1K 5DE
Replacement shopfront, replacement roof light on the third floor roof facing North. Minor…
25/05616/LBC
2025
20 Brook Street West End London W1K 5DE
Display of non illuminated fascia sign measuring 4.77m X 0.46m and internally illuminated…
25/05619/ADV
2023 Approved
10 South Molton Street London W1K 5QJ
Demolition of later rear addition and part ground floor and basement to create a ground f…
23/04580/LBC
2023 Refused
Handels House 25 Brook Street Mayfair London W1K 4HB
Display of non-illuminated sign measuring 0.45m x 1.30m and two signs each measuring 0.45…
23/02033/ADV
2023 Approved
New Bond Street London W1S 1DA
Display of externally illuminated festive decorations; four measuring 7m x 3.84m, thirtee…
23/04525/ADV
2022 Approved
32 Brook Street Mayfair London W1K 5DL
Replacement of first, second, third and fourth floor windows with double glazed aluminium…
22/08600/FULL
2023 Approved
97 New Bond Street London W1S 1SL
Removal of chimney at the rear of the property roof.
23/03079/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.