Basement And Ground Floor 110 New Bond Street London W1S 1EB Data via plota.co.uk

25/08037/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of Christmas decorations on shopfront for temporary period. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
5 Nov 2025
✓
Validated
10 Nov 2025
✓
Approved
16 Feb 2026

Approved on 16 Feb 2026 · Delegated Decision · Last checked 9 Oct 2026

Documents 8

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 16 Feb 2026 View ↗ PDF DELEGATED REPORT Report · 16 Feb 2026 View ↗

Plans & drawings 3

PDF EXISTING ELEVATION AND PLAN Drawing · 10 Nov 2025 View ↗ PDF LOCATION PLAN Location Plan · 5 Nov 2025 View ↗ PDF PROPOSED DRAWING Drawing · 5 Nov 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 5 Nov 2025 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 11 Feb 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 7 Nov 2025 View ↗

All documents on the council site ↗

Site constraints 10

Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
50 listed buildings within 150 m
Nearest: 20, Brook Street W1, Grade II, 10 m away · 1 Grade I, 3 Grade II*, 46 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 50 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
National infrastructure project 1318 m away: Thames Tideway Tunnel; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area189 m² (2,034 sq ft)
Energy ratingA (asset rating 24)
UseRetail/Financial and Professional Services
HeatingAir Conditioning

From the energy performance certificate lodged in December 2022, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

3 Nov 2026Pending

169 New Bond Street London W1S 4AN

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27 Oct 2026Pending

53 New Bond Street London W1S 1DG

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16 Oct 2026Approved

129 New Bond Street London W1S 1EA

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1S 1EB
Received
5 Nov 2025
Validated
10 Nov 2025
Ward
West End
Case officer
Show
Target decision
5 Jan 2026
Decision
Application Permitted
Decision date
16 Feb 2026
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 98 days from validation, 56 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 9 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14361556
Planning Portal ref
PP-14361556
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
4 - 6 Lancashire Court London W1S 1EY
Variation of condition 1 of planning permission dated 04 November 2024 (RN: 24/03725/FULL…
25/08379/FULL
2025
116 - 117 New Bond Street London W1S 1EN
Variation of condition 1 of planning permission dated 1st October 2024 (RN 24/03863/FULL)…
25/08407/FULL
2025 Withdrawn
22 Hanover Square London W1S 1JP
Use of an area of the public highway measuring 66sqm for outdoor dining, consisting of 12…
25/05418/TCH
2025
106 New Bond Street London W1S 1SY
Display of a scaffold shroud to the front elevation of 105-106 New Bond Street and 18 Hau…
25/07922/ADV
2025
27 - 29 Brook Street West End London W1K 4HE
External alterations at first floor roof level comprising the replacement of rooftop plan…
25/07865/FULL
2025
11 Blenheim Street London W1S 1LL
Display of one non illuminated awning sign measuring 0.65m x 2.75m and one non illuminate…
25/07735/ADV
2025
12 Lancashire Court London W1S 1EY
Alteration to the elevations, including replacement of a side window,and addition of an a…
25/07132/FULL
2025
12 Lancashire Court London W1S 1EY
Alteration to the elevations, including replacement of a side window, non-illuminated sig…
25/07133/LBC
2025
27 - 29 Brook Street West End London W1K 4HE
Proposed internal and external works to 27-29 Brook Street, including external refurbishm…
25/06767/LBC
2025 Approved
119 New Bond Street London W1S 1EP
Display of temporary internally illuminated holiday decorations measuring 8.32m x 5.32m…
25/05183/ADV
2025 Approved
119 New Bond Street London W1S 1EP
Installation of temporary internally illuminated holiday decorations measuring 8.32m x 5…
25/05180/LBC
2025 Approved
Basement To First Floor 118 New Bond Street London W1S 1EW
Refurbishment of existing shopfront, relocation of existing flagpole, new flag & facade s…
25/04462/LBC
2025
109 New Bond Street London W1S 1EG
Display of internally illuminated other sign measuring 6.404m X 3.695m from a temporary p…
25/06442/ADV
2025 Approved
98 New Bond Street London W1S 1SN
Display of a non-illuminated fascia sign measuring 1.20m x 0.31m; an internally illuminat…
25/04454/ADV
2025 Approved
37 Brook Street West End London W1K 4HH
Installation of new signage (Linked to 25/04938/ADV)
25/04666/LBC
2025 Approved
116 - 117 New Bond Street London W1S 1EN
Display of non-illuminated hoarding along New Bond Street, Brook Street and Horse Shoe Ya…
25/04502/ADV
2025 Approved
116 - 117 New Bond Street London W1S 1EN
Scaffold wrap fronting New Bond Street and Brook Street measuring 15.5m in height by 31m…
25/04501/ADV
2025 Approved
37 Brook Street West End London W1K 4HH
Display of an internally illuminated hanging sign measuring 0.83m x 0.83m. (Linked to 25/…
25/04938/ADV
2025
20 Brook Street West End London W1K 5DE
Replacement shopfront, replacement roof light on the third floor roof facing North. Minor…
25/05616/LBC
2025
20 Brook Street West End London W1K 5DE
Display of non illuminated fascia sign measuring 4.77m X 0.46m and internally illuminated…
25/05619/ADV
2022
123 New Bond Street London W1S 1EJ
Installation of plant at main roof level and replacement grilles on the rear elevation at…
22/04504/FULL
2022 Approved
123 New Bond Street London W1S 1EJ
Display of two illuminated (backlit letters) fascia signs measuring 0.4m x 1.818m and one…
22/03770/ADV
2022
23-25 Brook Street Mayfair London W1K 4HB
Replacement of front elevation windows with historically more accurate sash details; unde…
22/04397/LBC
2022 Approved
20 Brook Street Mayfair London W1K 5DE
Display for a temporary period of six months of a non-illuminated estate agent board loca…
22/03805/AD7
2022
68 New Bond Street London W1S 1RN
Display of 3 non-illuminated vinyl sign on window measuring 3.2m x 1.7m and display of 3…
22/04227/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.