53 New Bond Street London W1S 1DG Data via plota.co.uk

26/07357/ADV - Advert Application (ADV) Pending
Signs & adverts

Proposal

Display of externally illuminated attached to first floor of the site hoarding, and installation of illuminated stars for a temporary Christmas period measuring 4.8m X 5.5m Data via plota.co.uk

Track application Save this application and get an email when its status or decision changes. Alerts nearby Get email alerts for new planning applications near this address.
View original council record ↗Last checked

Application progress

✓
Received
27 Oct 2026
Decision
Expected by 22 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 29 Nov 2026 and 17 Dec 2026, from Westminster's recent signs and adverts.

Documents 7

Plans & drawings 2

PDF CHRISTMAS ILLUMINATIONS Drawing · 28 Oct 2026 View ↗ PDF SITE LOCATION PLAN (1) Drawing · 27 Oct 2026 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 27 Oct 2026 View ↗ PDF FEECALCULATION Background Papers · 27 Oct 2026 View ↗

Other documents 3

PDF RECEIPT OF APPLICATION Other · 2 Nov 2026 View ↗ PDF COVER LETTER Background Papers · 28 Oct 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 27 Oct 2026 View ↗

All documents on the council site ↗

Site constraints 10

Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
56 listed buildings within 150 m
Nearest: 122, New Bond Street W1, Grade II, 26 m away · 2 Grade I, 3 Grade II*, 51 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 56 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
National infrastructure project 1223 m away: Thames Tideway Tunnel; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 3 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Work with planning data?

Every application in Westminster - and every UK council - as a live feed, an API, or a bulk CSV export.

About Plota's data service

Other new applications on this street

3 Nov 2026Pending

169 New Bond Street London W1S 4AN

Display of non illuminated hoarding sign measuring 5.477m X 5.556m

26/06717/ADV
29 Oct 2026Pending

1 - 5 New Bond Street London W1S 3RL

Display of an externally illuminated hanging sign measuring 10m X 6.25m

26/07393/ADV
16 Oct 2026Approved

129 New Bond Street London W1S 1EA

Samples of the facing materials pursuant to condition 4 (part) of planning permi...

26/07045/ADFULL
12 Oct 2026Pending

21 - 23 New Bond Street London W1S 2RE

Installation of a 6 metre high Alpha flagpole and 4 equipment cabinets all at ro...

26/06944/FULL

Nearby new applications

3 Nov 2026Pending

169 New Bond Street London W1S 4AN

Display of non illuminated hoarding sign measuring 5.477m X 5.556m

26/06717/ADV
3 Nov 2026Pending

226 Regent Street London W1B 3BR

Internal alterations associated with the retail fit-out of the ground floor and ...

26/07333/LBC
3 Nov 2026Pending

226 Regent Street London W1B 3BR

Display of a non-illuminated fascia sign measuring 0.28m x 1.94m and an external...

26/07334/ADV
2 Nov 2026Pending

Flat 1 31 South Audley Street London W1K 2PG

Replacement of windows, Installation of an external condenser to the rear elevat...

26/07451/FULL
2 Nov 2026Pending

Flat 1 31 South Audley Street London W1K 2PG

Replacement of windows, Installation of an external condenser to the rear elevat...

26/07452/LBC
2 Nov 2026Pending

24 - 25 Mount Street London W1K 2RR

Display of Christmas decorations to the front facade at ground floor level for a...

26/07429/ADV

Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1S 1DG
Received
27 Oct 2026
Validated
27 Oct 2026
Ward
West End
Case officer
Show
Target decision
22 Dec 2026
Applicant
Show
Agent
Newmark

Decision outlook

Day 10 of the 56-day target. Westminster usually decides signs and adverts by day 42.

Day 1046 days to the 56-day target
67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 3 Nov 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15327743
Planning Portal ref
PP-15327743
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
4 - 6 Lancashire Court London W1S 1EY
Variation of condition 1 of planning permission dated 04 November 2024 (RN: 24/03725/FULL…
25/08379/FULL
2025
116 - 117 New Bond Street London W1S 1EN
Variation of condition 1 of planning permission dated 1st October 2024 (RN 24/03863/FULL)…
25/08407/FULL
2025 Withdrawn
22 Hanover Square London W1S 1JP
Use of an area of the public highway measuring 66sqm for outdoor dining, consisting of 12…
25/05418/TCH
2025
Basement And Ground Floor 110 New Bond Street London W1S 1EB
Display of Christmas decorations on shopfront for temporary period from 03 November 2025…
25/08037/ADV
2025
22 Hanover Square London W1S 1JP
Display of two Christmas trees to either side of the front door each measuring 2.44m x 1…
25/07969/ADV
2025
27 - 29 Brook Street West End London W1K 4HE
External alterations at first floor roof level comprising the replacement of rooftop plan…
25/07865/FULL
2025
12 Lancashire Court London W1S 1EY
Alteration to the elevations, including replacement of a side window,and addition of an a…
25/07132/FULL
2025
12 Lancashire Court London W1S 1EY
Alteration to the elevations, including replacement of a side window, non-illuminated sig…
25/07133/LBC
2025 Approved
130 - 134 New Bond Street London
Replacement of two metal windows to the rear elevation at first floor level. (Linked to 2…
25/05088/FULL
2025 Approved
130 - 134 New Bond Street London
Replacement of two metal windows to the rear elevation. (Linked to 25/05088/FULL)
25/05089/LBC
2025
128 - 129 New Bond Street London W1S 1EA
Installation of temporary advertisement incorporated into building wrap measuring 0.25m x…
25/06901/ADV
2025
27 - 29 Brook Street West End London W1K 4HE
Proposed internal and external works to 27-29 Brook Street, including external refurbishm…
25/06767/LBC
2025 Approved
119 New Bond Street London W1S 1EP
Display of temporary internally illuminated holiday decorations measuring 8.32m x 5.32m…
25/05183/ADV
2025 Approved
119 New Bond Street London W1S 1EP
Installation of temporary internally illuminated holiday decorations measuring 8.32m x 5…
25/05180/LBC
2025 Approved
Basement To First Floor 118 New Bond Street London W1S 1EW
Refurbishment of existing shopfront, relocation of existing flagpole, new flag & facade s…
25/04462/LBC
2025 Approved
22 Hanover Square London W1S 1JP
Display of a non-illuminated awning with logos measuring 9.466m in width with a maximum p…
25/05787/ADV
2025 Approved
130 - 134 New Bond Street London
Restoration of ground floor shopfront.
25/04237/LBC
2025 Approved
116 - 117 New Bond Street London W1S 1EN
Display of non-illuminated hoarding along New Bond Street, Brook Street and Horse Shoe Ya…
25/04502/ADV
2025 Approved
116 - 117 New Bond Street London W1S 1EN
Scaffold wrap fronting New Bond Street and Brook Street measuring 15.5m in height by 31m…
25/04501/ADV
2025 Approved
129 New Bond Street London W1S 1EA
Display of 4no. non-illuminated advertisements on temporary hoarding fronting New Bond St…
25/04306/ADV
2022
4 - 5 Grosvenor Street London W1K 4PY
Installation of two air conditioning units located on the 6th floor north elevation terra…
22/05215/FULL
2022 Refused
123 New Bond Street London W1S 1EJ
Replacement shopfront.
22/03769/FULL
2022 Approved
123 New Bond Street London W1S 1EJ
Display of non-illuminated vinyl logo on hoarding measuring 0.3m x 1.42 for a temporary p…
22/04702/ADV
2022
123 New Bond Street London W1S 1EJ
Installation of plant at main roof level and replacement grilles on the rear elevation at…
22/04504/FULL
2022 Approved
123 New Bond Street London W1S 1EJ
Display of two illuminated (backlit letters) fascia signs measuring 0.4m x 1.818m and one…
22/03770/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use