Basement And Ground Floor 10 Marylebone High Street London W1U 4BT Data via plota.co.uk

25/06190/ADV - Advert Application (ADV) Refused
Signs & adverts

Proposal

Display of non-illuminated fascia sign measuring 0.60m x 0.15m and internally illuminated hanging sign measuring 0.70m x 0.45m. Fascia Sign Glazing logo Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
1 Sept 2025
✓
Validated
8 Sept 2025
✗
Refused
10 Nov 2025
Appeal
Not lodged

Refused on 10 Nov 2025 · Delegated Decision · Last checked 18 Oct 2026

Documents 9

Decision & officer reports 2

PDF REFUSAL-ADVERT CONSENT [PE] Decision Notice · 10 Nov 2025 View ↗ PDF DELEGATED REPORT Report · 10 Nov 2025 View ↗

Plans & drawings 3

PDF PROPOSED ELEVATION AND SECTION OF FASCIA SIGN Drawing · 8 Sept 2025 View ↗ PDF LOCATION PLAN Location Plan · 1 Sept 2025 View ↗ PDF EXISITING_ELEVATIONS Drawing · 1 Sept 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 1 Sept 2025 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 10 Sept 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 8 Sept 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 8 Sept 2025 View ↗

All documents on the council site ↗

Site constraints 10

Harley Street conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Marylebone High Street
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
17 listed buildings within 150 m
Nearest: Crofton House, Grade II, 11 m away · 1 Grade II*, 16 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 17 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
National infrastructure project 272 m away: London Strategic Heat Main Project, at pre-application; Registered park or garden 228 m away: Portman Square and Manchester Square; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area256 m² (2,756 sq ft)
Energy ratingB (asset rating 46)
UseRetail/Financial and Professional Services
HeatingAir Conditioning

From the energy performance certificate lodged in July 2026, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

22 Oct 2026Pending

103 Marylebone High Street London W1U 4RP

Display of non illuminated fascia sign measuring 0.7m X 0.17m

26/07252/ADV
14 Oct 2026Pending

55 - 57 Marylebone High Street London W1U 5HS

Variation of Condition 3 to amend the permitted opening hours, and removal of Co...

26/07016/FULL
8 Oct 2026Pending

72 - 75 Marylebone High Street London W1U 5JW

Installation of three condenser units with associated acoustic enclosure on the ...

26/06884/FULL
7 Sept 2026Approved

Basement And Ground Floor 39 Marylebone High Street London W1U 4QG

Display of externally illuminated fascia sign measuring 2.087m X 0.222 and exter...

26/06105/ADV

Nearby new applications

2 Nov 2026Pending

57 Harley Street London W1G 8QS

Details of facing materials, biodiverse green roof details and management, and L...

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29 Oct 2026Pending

Flat 6 15 Fitzhardinge Street London W1H 6EQ

Replacement of existing timber sash windows with slim double glazed timber sash ...

26/06622/FULL
29 Oct 2026Pending

Flat 6 15 Fitzhardinge Street London W1H 6EQ

Replacement of existing timber sash windows with slim double glazed timber sash ...

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29 Oct 2026Pending

40 Wigmore Street London W1U 2RX

Display of a non-illuminated fascia sign measuring 0.29m x 0.79m. (Linked with 2...

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29 Oct 2026Pending

40 Wigmore Street London W1U 2RX

Installation of a non-illuminated fascia sign measuring 0.29m x 0.79m and two vi...

26/07390/LBC
29 Oct 2026Pending

Abercorn School 38 Portland Place London W1B 1LS

Details of cycle storage pursuant to condition 13 of planning permission dated 9...

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1U 4BT
Received
1 Sept 2025
Validated
8 Sept 2025
Ward
Marylebone
Case officer
Show
Target decision
3 Nov 2025
Decision
Application Refused
Decision date
10 Nov 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Target Carbon Management Ltd

How this decision compares

Decided in 63 days from validation, 21 days slower than Westminster's median of 42 for signs and adverts. Refused, as 17% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 18 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14290213
Planning Portal ref
PP-14290213
Env. assessment
No

Historical activity at this location

28 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2023 Approved
Installation of a new shopfront.
23/08764/FULL
2023 Approved
Removal of an ATM and existing signage, reinstatement of materials.
23/00733/FULL
2022 Approved
Display of 1no. internal 55'' window digital screen; 2 non illuminated fascia signs measu…
22/01565/ADV
Within ~100m

Nearby activity

2025
96 - 97 Marylebone High Street London W1U 4RH
Display of one non illuminated fascia sign measuring 0.22m x 1.076 and one non illuminate…
25/08388/ADV
2025
8 Marylebone High Street London W1U 4NN
Display of non illuminated hoarding sign measuring 4.14m x 7.02m for a temproary period f…
25/08120/ADV
2025
1 Marylebone Street London W1G 8JA
Installation of an air source heat pump within the external courtyard of the rear, lower…
25/08142/FULL
2025
Apartment 1.1 35 Marylebone High Street London W1U 4PY
Display of Christmas Decorations along Marylebone High St, 16 externally illuminated hang…
25/07400/ADV
2025
Crofton House 1 New Cavendish Street London W1G 8US
Refurbishment works to flat 7 the existing flat including formation of new kitchen and ba…
25/07065/LBC
2025
Crofton House 1 New Cavendish Street London W1G 8US
Refurbishment works to flat 7 the existing flat including formation of new kitchen and ba…
25/07064/FULL
2025
17 New Cavendish Street London W1G 9UA
Variation of condition 2 of planning permission dated 12th February 1998 (RN:97/05508/FUL…
25/06483/FULL
2025 Approved
Flat 15 Maybury Court Marylebone Street London W1G 8JF
Replacement of single-glazed timber casement windows with like-for-like timber casement w…
25/04436/FULL
2025 Withdrawn
Marylebone Library 9 New Cavendish Street London W1G 9UQ
Use of two existing car parking spaces for placement of a parklet (which is not fixed to…
25/03439/FULL
2025
Marylebone Library 9 New Cavendish Street London W1G 9UQ
Provision of a public parklet replacing two existing car parking spaces for a temporary p…
25/04977/FULL
2025
120 Marylebone Lane London W1U 2QG
Installation of external stair at roof level.
25/02654/FULL
2025
98 - 101 Marylebone High Street London W1U 4SD
Raising the lintel of door to rear elevation.
25/02184/FULL
2025 Approved
31 New Cavendish Street London W1G 9TT
Display of non-illuminated fascia sign measuring 1200mm x 315mm, and non illuminated proj…
25/01214/ADV
2025
8 Marylebone High Street London W1U 4NN
Temporary hoarding graphics measuring 7020mm x 4140mm
25/00831/ADV
2025
16 De Walden Street London W1G 8RN
Variation of condition 1 of planning permission dated 7th October 2024 (RN:24/04641/FULL)…
25/00187/FULL
2024
11 Cross Keys Close London W1U 2DJ
The removal of window glazing and the installation of louvred vents on the first floor of…
24/08968/FULL
2024
8 Marylebone High Street London W1U 4NN
Display of an internally illuminated hanging sign measuring 0.45m x 0.85m. (SPLIT DECISIO…
24/08620/ADV
2024
8 Marylebone High Street London W1U 4NN
Installation of replacement shopfront including removal of the existing automatic sliding…
24/08274/FULL
2024
8 Marylebone High Street London W1U 4NN
Display of an externally illuminated fascia sign measuring 0.36m x 2.51m and an internall…
24/08301/ADV
2024 Approved
7 Marylebone High Street London W1U 4NL
Display of halo illuminated (letters only) fascia sign measuring 1.30m x 0.20m
24/07339/ADV
2019 Approved
6 Marylebone High Street London W1U 4NJ
Display of a non illuminated banner measuring 1.86m x 9.00m spanning New Cavendish Street…
19/02896/ADV
2019 Approved
2 Cross Keys Close London W1U 2DF
Installation of new exterior balustrade to first floor stable doors.
19/00225/FULL
2018 Approved
31 New Cavendish Street London W1G 9TT
Use of lower ground and ground floor as an Estate Office (Sui Generis) and key storage fa…
18/10605/FULL
2018 Approved
18 De Walden Street London W1G 8RN
Demolition of existing roof structure and erection of an extension and replacement of exi…
18/09823/FULL
2019 Approved
116-117 Marylebone High Street London W1U 4DP
Installation of two non-illuminated fascia signs measuring 0.20m x 1.47m and two non-illu…
19/00791/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.