40 Wigmore Street London W1U 2RX Data via plota.co.uk

26/06970/ADV - Advert Application (ADV) Pending
Signs & advertsCommercial premises

Proposal

Display of a non-illuminated fascia sign measuring 0.29m x 0.79m. (Linked with 26/07390/LBC) Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
13 Oct 2026
✓
Validated
29 Oct 2026
Decision
Expected by 24 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 1 Dec 2026 and 19 Dec 2026, from Westminster's recent signs and adverts.

Documents 7

Statements & assessments 1

PDF ERITAGE DESIGN ACCESS STATEMENT Design and Access Statement · 29 Oct 2026 View ↗

Plans & drawings 3

PDF PROPOSED PLAN AND ELEVATION Drawing · 29 Oct 2026 View ↗ PDF EXISTING PLAN AND ELEVATION Drawing · 29 Oct 2026 View ↗ PDF LOCATION PLAN Location Plan · 13 Oct 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 13 Oct 2026 View ↗

Other documents 2

PDF RECEIPT OF APPLICATION Other · 14 Oct 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 14 Oct 2026 View ↗

All documents on the council site ↗

Associated applications 2

Site constraints 9

Grade II listed: Wigmore Hall
List entry 1357377 · The pin is inside its outline · 53 more listed buildings within 150 m (2 Grade I, 2 Grade II*, 49 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 53 with distances
Historic England ↗
Harley Street conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
National infrastructure project 1697 m away: Thames Tideway Tunnel; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Town centre 20 m away: West End.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

26 Oct 2026Pending

110 - 116 Wigmore Street London W1U 3RU

Display of two internally illuminated double-sided digital advertisement panels,...

26/07318/ADV
20 Oct 2026Pending

Nations House 103 Wigmore Street London W1U 1AE

Removal of condition 8 of the planning permission dated 25 April 1995 (ref: 94/0...

26/07163/FULL
13 Oct 2026Approved

78 - 80 Wigmore Street London W1U 2SJ

Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

26/06992/ADV
13 Oct 2026Approved

88 Wigmore Street London W1U 3RB

Display of a non illuminated advertisement sign (10m x 5.89m) at 88 Wigmore Stre...

26/06965/ADV

Nearby new applications

3 Nov 2026Pending

226 Regent Street London W1B 3BR

Internal alterations associated with the retail fit-out of the ground floor and ...

26/07333/LBC
3 Nov 2026Pending

226 Regent Street London W1B 3BR

Display of a non-illuminated fascia sign measuring 0.28m x 1.94m and an external...

26/07334/ADV
2 Nov 2026Pending

57 Harley Street London W1G 8QS

Details of facing materials, biodiverse green roof details and management, and L...

26/07425/ADFULL
2 Nov 2026Pending

150 Great Portland Street London W1W 6QD

Installation of three air conditioning condenser units to the lower ground floor...

26/07443/FULL
29 Oct 2026Pending

Flat 6 15 Fitzhardinge Street London W1H 6EQ

Replacement of existing timber sash windows with slim double glazed timber sash ...

26/06622/FULL
29 Oct 2026Pending

Flat 6 15 Fitzhardinge Street London W1H 6EQ

Replacement of existing timber sash windows with slim double glazed timber sash ...

26/06623/LBC

Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1U 2RX
Received
13 Oct 2026
Validated
29 Oct 2026
Ward
Marylebone
Case officer
Show
Target decision
24 Dec 2026
Applicant
Show
Leaseholder
Show

Decision outlook

Day 8 of the 56-day target. Westminster usually decides signs and adverts by day 42.

Day 848 days to the 56-day target
67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 30 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15258760
Planning Portal ref
PP-15258760
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
33 Wigmore Street London W1U 1QX
Installation of a louvre on the external elevation and an external duct to the existing l…
25/06280/LBC
2025 Approved
33 Wigmore Street London W1U 1QX
Installation of a louvre on the external elevation and an external duct to the existing l…
25/06279/FULL
2025
35 Wigmore Street London W1U 1PW
Display of two non illuminated projecting signs measuring 0.765m x 0.765m and three non i…
25/07977/ADV
2025 Approved
23 Wigmore Place London W1U 2LZ
1 x London plane (T1, rear): Reduce height to previous most recent reduction points, reta…
25/06065/TCA
2025
Ladbroke Apartments 3 Welbeck Street London W1G 0AR
Installation of brass handrails to the front entrance of 3 Welbeck Street (Linked 25/0715…
25/07159/LBC
2025
Ladbroke Apartments 3 Welbeck Street London W1G 0AR
Installation of brass handrails to the front entrance of 3 Welbeck Street (Linked 25/0715…
25/07158/FULL
2025
Ladbroke Apartments 3 Welbeck Street London W1G 0AR
Amalgamation of a 2-bedroom apartment (Apartment 10) and a 1-bedroom apartment (Apartment…
25/07060/LBC
2025
Ladbroke Apartments 3 Welbeck Street London W1G 0AR
Amalgamation of a 2-bedroom apartment (Apartment 10) and a 1-bedroom apartment (Apartment…
25/07059/FULL
2025
36 Wigmore Street London W1U 2BP
Installation of two air conditioning units located on existing roof plant deck, concealed…
25/06854/FULL
2025
36 Wigmore Street London W1U 2BP
Installation of two air conditioning units located on existing roof plant deck, concealed…
25/06855/LBC
2025 Approved
1 Welbeck Street London W1G 0AR
Installation of bridge link to rear elevations of 27-37 Wigmore Street and 1 Welbeck Stre…
25/01758/LBC
2025 Approved
1 Welbeck Street London W1G 0AR
Installation of bridge link to rear elevations of 27-37 Wigmore Street and 1 Welbeck Stre…
25/01757/FULL
2025
33 Wigmore Street London W1U 1QX
Installation of plant machinery on the roof within existing enclosure and replacement of…
25/00911/LBC
2025
33 Wigmore Street London W1U 1QX
Installation of plant machinery on the roof within existing enclosure and replacement of…
25/00910/FULL
2025
25 Wigmore Street London W1U 1PN
Display of non illuminated hanging sign measuring 0.61m x 0.267m
25/00811/ADV
2024
33 Wigmore Street London W1U 1QX
Internal works and alterations to floor 5 & 6 of 33 Wigmore Street.
24/08690/LBC
2024
85 Wimpole Street London W1G 9RJ
Installation of two air source heat pumps within acoustic enclosure at roof level and ins…
24/08422/FULL
2024
18 Wigmore Street London W1U 2RG
Removal of condition 5 (D) of planning permission dated 19th April 2021 (RN:20/04541/FULL…
24/08041/FULL
2024 Approved
5 Wimpole Street London W1G 9SJ
1 x London plane: crown reduce to 1-1.5m above the previous most recent reduction points…
24/06844/TCA
2024
Basement And Ground Floor 68 Welbeck Street London W1G 0AS
Installation of a new shopfront.
24/06549/FULL
2020 Approved
18 - 22 Wigmore Street London W1U 2RG
Erection of an extension at the rear of 18-22 Wigmore Street at first to fourth floor lev…
20/04541/FULL
2021 Approved
Henrietta House 8 Henrietta Place London W1G 0NB
Display of two internally illuminated (letters only) panel signs either side of the offic…
21/00317/ADV
2021 Approved
12-14 Wigmore Street London W1U 2DU
Display of a non-illuminated estate agents sign measuring 0.9m x 0.6m attached to the fro…
21/00652/AD7
2021 Approved
10 Wimpole Street London W1G 9SS
Variation of Condition 1 of listed building consent dated 13 August 2021 (RN: 20/04899/LB…
21/00165/LBC
2021 Approved
10 Wimpole Street London W1G 9SS
Variation of Condition 1 of planning permission dated 13 August 2021 (RN: 20/04901/FULL)…
21/00161/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.