96 - 97 Marylebone High Street London W1U 4RH Data via plota.co.uk

25/08388/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of one non illuminated fascia sign measuring 0.22m x 1.076 and one non illuminated projecting sign measuring 0.55m x 0.55m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
17 Nov 2025
✓
Approved
17 Feb 2026

Approved on 17 Feb 2026 · Delegated Decision · Last checked 11 Oct 2026

Documents 8

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 17 Feb 2026 View ↗ PDF DELEGATED REPORT Report · 17 Feb 2026 View ↗

Plans & drawings 3

PDF EXISTING DRAWINGS Drawing · 17 Nov 2025 View ↗ PDF LOCATION Location Plan · 17 Nov 2025 View ↗ PDF LOCATION PLAN Location Plan · 17 Nov 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 17 Nov 2025 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 13 Feb 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 24 Nov 2025 View ↗

All documents on the council site ↗

Site constraints 10

Harley Street conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.6
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Marylebone High Street
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
8 listed buildings within 150 m; National infrastructure project 356 m away: London Strategic Heat Main Project, at pre-application; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

22 Oct 2026Pending

103 Marylebone High Street London W1U 4RP

Display of non illuminated fascia sign measuring 0.7m X 0.17m

26/07252/ADV
14 Oct 2026Pending

55 - 57 Marylebone High Street London W1U 5HS

Variation of Condition 3 to amend the permitted opening hours, and removal of Co...

26/07016/FULL
8 Oct 2026Pending

72 - 75 Marylebone High Street London W1U 5JW

Installation of three condenser units with associated acoustic enclosure on the ...

26/06884/FULL
7 Sept 2026Approved

Basement And Ground Floor 39 Marylebone High Street London W1U 4QG

Display of externally illuminated fascia sign measuring 2.087m X 0.222 and exter...

26/06105/ADV

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Replacement of existing timber sash windows with slim double glazed timber sash ...

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29 Oct 2026Pending

40 Wigmore Street London W1U 2RX

Display of a non-illuminated fascia sign measuring 0.29m x 0.79m. (Linked with 2...

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1U 4RH
Received
17 Nov 2025
Validated
17 Nov 2025
Ward
Marylebone
Case officer
Show
Target decision
12 Jan 2026
Decision
Application Permitted
Decision date
17 Feb 2026
Decision level
Delegated Decision
Applicant
Show
Agent
ZEBRA

How this decision compares

Decided in 92 days from validation, 50 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 11 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14494590
Planning Portal ref
PP-14494590
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Refused
Basement And Ground Floor 10 Marylebone High Street London W1U 4BT
Display of non-illuminated fascia sign measuring 0.60m x 0.15m and internally illuminated…
25/06190/ADV
2025
8 Marylebone High Street London W1U 4NN
Display of non illuminated hoarding sign measuring 4.14m x 7.02m for a temproary period f…
25/08120/ADV
2025
28 - 32 Aybrook Street W1U 4AW
Display for a temporary period of six months of a non-illuminated estate agent board loca…
25/07488/AD7
2025
Apartment 1.1 35 Marylebone High Street London W1U 4PY
Display of Christmas Decorations along Marylebone High St, 16 externally illuminated hang…
25/07400/ADV
2025 Approved
86 Marylebone High Street London W1U 4QT
Installation of new shopfront
25/05126/FULL
2025
56 - 60 Weymouth Street London W1G 6NX
Installation of a green roof and external rooftop plant / machinery with associated acous…
25/06552/FULL
2025 Approved
Flat 15 Maybury Court Marylebone Street London W1G 8JF
Replacement of single-glazed timber casement windows with like-for-like timber casement w…
25/04436/FULL
2025 Approved
Basement And Ground Floor 65 Weymouth Street London W1G 8NU
Display of externally illuminated fascia sign measuring 1.5m X 0.28m
25/04854/ADV
2025 Approved
7 Moxon Street London W1U 4EP
Display of two halo-illuminated fascia signs measuring 0.225m x 0.895m, 0.225m x 0.894m…
25/04190/ADV
2025 Approved
7 St Vincent Street London W1U 4DA
Installation of additional door on Aybrook Street elevation.
25/02700/FULL
2025
86 Marylebone High Street London W1U 4QT
Display of one internally illuminated fascia sign measuring 0.4m x 2.1m, one non illumina…
25/03236/ADV
2025
86 Marylebone High Street London W1U 4QT
Installation of new shopfront.
25/03235/FULL
2025
98 - 101 Marylebone High Street London W1U 4SD
Raising the lintel of door to rear elevation.
25/02184/FULL
2025
8 Marylebone High Street London W1U 4NN
Temporary hoarding graphics measuring 7020mm x 4140mm
25/00831/ADV
2025
85 Marylebone High Street London W1U 4QS
Alterations to shopfront
25/00560/FULL
2024
8 Marylebone High Street London W1U 4NN
Display of an internally illuminated hanging sign measuring 0.45m x 0.85m. (SPLIT DECISIO…
24/08620/ADV
2024
8 Marylebone High Street London W1U 4NN
Installation of replacement shopfront including removal of the existing automatic sliding…
24/08274/FULL
2024
8 Marylebone High Street London W1U 4NN
Display of an externally illuminated fascia sign measuring 0.36m x 2.51m and an internall…
24/08301/ADV
2024
85 Marylebone High Street London W1U 4QS
Display of one internally illuminated fascia sign measuring 0.15m x 1.01m and one non ill…
24/08266/ADV
2024
11 Cramer Street London W1U 3EA
Installation of additional door at Unit 3 on Cramer Street elevation.
24/06872/FULL
2017 Approved
Basement And Ground Floor 8-10 Moxon Street London W1U 4ES
Use of basement and ground floor to a use comprising butchers, deli, hot food takeaway an…
17/09132/FULL
2019 Approved
110 Marylebone High Street London W1U 4RY
Temporary change of use of part of the lower ground and ground floor to gym accommodation…
19/00563/FULL
2019 Approved
67-69 Weymouth Street London W1G 8NY
Display of internally illuminated hanging sign measuring 0.70m x 0.80m (Retrospective app…
19/01427/ADV
2018 Approved
D Block Ossington Buildings London W1U 4BN
Formation of 1 new bedroom apartment in roofspace, including eight new dormer windows. (P…
18/10843/FULL
2018 Withdrawn
27 Marylebone High Street London W1U 4AD
Installation of one air conditioning unit at second floor roof level, and associated work…
18/03744/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings