28 - 32 Aybrook Street W1U 4AW Data via plota.co.uk

25/07488/AD7 - Advert Application-Regulat. 7 Area (AD7) Approved

Proposal

Display for a temporary period of six months of a non-illuminated estate agent board located on the railings of the building at a height of between 0.8m and 0.03m above pavement level and measuring 0.45m x 0.6m Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
16 Oct 2025
✓
Approved
4 Nov 2025

Approved on 4 Nov 2025 · Delegated Decision · Last checked 17 Oct 2026

Documents 7

Decision & officer reports 1

PDF GRANT OF ADVERT 7 CONSENT [PE] Decision Notice · 4 Nov 2025 View ↗

Plans & drawings 1

IMG 32 Drawing · 16 Oct 2025 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 16 Oct 2025 View ↗ PDF FEECALCULATION Background Papers · 16 Oct 2025 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 27 Oct 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 20 Oct 2025 View ↗ IMG 32 2 Background Papers · 16 Oct 2025 View ↗

All documents on the council site ↗

Site constraints 10

Portman Estate conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Article 4 direction
Article 4 Basement Development Permitted Rights Removed. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
15 listed buildings within 150 m
Nearest: 18-27, Manchester Street W1, Grade II, 39 m away · 1 Grade II*, 14 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 15 with distances
Historic England ↗
Also on the record
National infrastructure project 347 m away: London Strategic Heat Main Project, at pre-application; Priority habitat 8 m away: Deciduous woodland; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Town centre 63 m away: Marylebone High Street.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area2,124 m² (22,863 sq ft)
Energy ratingC (asset rating 61)
UseNon-residential Institutions: Education
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in September 2024, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

3 Jun 2026Approved

1 Aybrook Street W1U 4FA

Display of one internally illuminated fascia sign measuring 0.2m x 1.7m.

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Important details

Council
Westminster
Application type
Advert Application-Regulat. 7 Area (AD7)
Postcode
W1U 4AW
Received
16 Oct 2025
Validated
16 Oct 2025
Ward
Marylebone
Case officer
Show
Target decision
11 Dec 2025
Decision
Application Permitted
Decision date
4 Nov 2025
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 19 days from validation, 19 days faster than Westminster's median of 38 for advertisement consent. Approved, as 83% of advertisement consent here are.

70%decided within 8 weeks
83%approved
1,025decided in the last year

Plota live figures for advertisement consent decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 17 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14414666
Planning Portal ref
PP-14414666
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
96 - 97 Marylebone High Street London W1U 4RH
Display of one non illuminated fascia sign measuring 0.22m x 1.076 and one non illuminate…
25/08388/ADV
2025
39 Manchester Street London W1U 7LJ
Waterproofing of underpavement vaults using cavity membrane system.
25/08149/LBC
2025 Approved
36 Manchester Street London W1U 7LH
Alterations to existing two rooflights including installation of hanger joists and angle…
25/05271/FULL
2025 Approved
36 Manchester Street London W1U 7LH
Alterations to existing two rooflights including installation of hanger joists and angle…
25/05272/LBC
2025
27 Manchester Street London W1U 4DJ
Internal refurbishment, security and fire safety improvement works of the communal areas…
25/07056/LBC
2025 Refused
27 Manchester Street London W1U 4DJ
Internal refurbishment, security and fire safety improvement works of the communal areas…
25/04432/LBC
2025 Approved
7 Moxon Street London W1U 4EP
Display of two halo-illuminated fascia signs measuring 0.225m x 0.895m, 0.225m x 0.894m…
25/04190/ADV
2025 Approved
7 St Vincent Street London W1U 4DA
Installation of additional door on Aybrook Street elevation.
25/02700/FULL
2025
Flat 5 35 Manchester Street London W1U 7LQ
Installation of secondary glazing to existing single glazed timber windows of Flat 5.
25/03058/LBC
2025
98 - 101 Marylebone High Street London W1U 4SD
Raising the lintel of door to rear elevation.
25/02184/FULL
2025
Public Gardens On Junction With Ashland Place Manchester Street And Paddington Street London W1U 4HE
Display of non illuminated egg sculpture and plinth measuring 0.5m X 1.6m for a temporary…
25/00860/ADV
2024
Flat 3 23 Manchester Street London W1U 4DJ
Installation of acoustic floor Matting.
24/08260/LBC
2024
11 Cramer Street London W1U 3EA
Installation of additional door at Unit 3 on Cramer Street elevation.
24/06872/FULL
2024
11 Cramer Street London W1U 3EA
Installation of CCTV and lighting fixtures onto the existing columns on the Moxon Street…
24/06155/FULL
2024
Development Site At Former Car Park Cramer Street London
Display of curved illuminated signage to the curved bay elevation on Moxon and Cramer Str…
24/06156/ADV
2024
30 Manchester Street London W1U 7LQ
Internal alterations including joinery and plaster repairs; installation of new freestand…
24/04856/LBC
2024 Approved
Moxon House Moxon Street London W1U 4EY
Use of the ground floor as four retail units. (Class E) and associated alterations to for…
24/01748/FULL
2024 Approved
Development Site At Former Car Park Cramer Street London
Display of an internally illuminated fascia sign measuring 44cm x 44cm; and a non-illumin…
24/02848/ADV
2024
26 Manchester Street London W1U 4DJ
Damp proofing and new FD30 door to basement vault and installation of new incoming water…
24/02920/LBC
2024
20 Manchester Street London W1U 4DJ
Replacement of front elevation windows with Laminated timber sash windows; refurbishment…
24/01740/LBC
2019 Approved
Fourth Floor, Hannah House, 11-16 Manchester Street London W1U 4DJ
Use of fourth floor as educational use (Class D1)
19/02873/FULL
2019 Approved
Charles Fowler House Ossington Buildings London W1U 4BL
Use of roofspace as a residential dwelling (Class C3), erection of 6 x dormer windows wit…
19/01617/FULL
2017 Approved
Basement And Ground Floor 8-10 Moxon Street London W1U 4ES
Use of basement and ground floor to a use comprising butchers, deli, hot food takeaway an…
17/09132/FULL
2019 Approved
36 Manchester Street London W1U 7LH
Alterations including new window opening to the existing rear extension at first floor le…
19/00907/FULL
2019 Approved
36 Manchester Street London W1U 7LH
Internal alterations including refurbishment of the ground floor commercial space and res…
19/00908/LBC
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.