3 Cranbourn Street London WC2H 7AL Data via plota.co.uk

25/06306/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of internally illuminated and halo lit VUE letters at high level, measuring 6.3m x 1.6m, and 2 sets to fascia, measuring 0.52m x 1.22m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
4 Sept 2025
✓
Approved
16 Oct 2025

Approved on 16 Oct 2025 · Delegated Decision · Last checked 18 Oct 2026

Documents 11

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 16 Oct 2025 View ↗ PDF DELEGATED REPORT Report · 16 Oct 2025 View ↗

Plans & drawings 5

PDF DRAWINGS PACK REV B Superseded document · 29 Sept 2025 View ↗ PDF DUPLICATE LOCATION PLAN Superseded document · 29 Sept 2025 View ↗ PDF DRAWINGS PACK REV C Drawing · 29 Sept 2025 View ↗ PDF DRAWING PACK Superseded document · 4 Sept 2025 View ↗ PDF LOCATION PLAN Location Plan · 4 Sept 2025 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 29 Sept 2025 View ↗ PDF APPLICATIONFORMREDACTED Application Form · 4 Sept 2025 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 2 Oct 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 11 Sept 2025 View ↗

All documents on the council site ↗

Site constraints 11

Leicester Square conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 2B.1 Parliament Hill oak tree to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 433 m away: Thames Tideway Tunnel
The site is 433 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 42 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
40 listed buildings within 150 m
Nearest: Church of Notre Dame de France, Grade II*, 14 m away · 2 Grade II*, 38 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 40 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area7,049 m² (75,875 sq ft)
Energy ratingD (asset rating 85)
UseD2 General Assembly and Leisure plus Night Clubs and Theatres
HeatingAir Conditioning

From the energy performance certificate lodged in December 2017, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2H 7AL
Received
4 Sept 2025
Validated
4 Sept 2025
Ward
St James's
Case officer
Show
Target decision
30 Oct 2025
Decision
Application Permitted
Decision date
16 Oct 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Image Technique Ltd
Leaseholder
Show

How this decision compares

Decided in 42 days from validation, about the council's usual 42 days. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 18 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14306708
Planning Portal ref
PP-14306708
Env. assessment
No

Historical activity at this location

41 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025
Display of internally illuminated fascia sign measuring 0.275m x 1.22m.
25/07633/ADV
2025
Display of two internally illuminated fascia signs measuring 2m x 1.605m and 0.5m x 1.171…
25/01356/ADV
2023 Approved
Variation of Condition 5 of planning permission dated 2nd February 2023 (RN:22/07655/FULL…
23/08483/FULL
2021 Approved
Variation of Condition 5 of planning permission dated 2nd December 2020 (RN:20/06567/FULL…
21/08342/FULL
2020 Approved
Variation of Condition 5 of planning permission dated 17 November 2019 (RN: 19/07622) for…
20/06567/FULL
2019 Approved
Display of one externally illuminated sculpture measuring 2m x 1.8m for a temporary perio…
19/09328/ADV
2019 Approved
Variation of Condition 5 of planning permission dated 18 September 2018 (RN: 18/06784) wh…
19/07622/FULL
2019 Approved
Display of a fascia sign measuring 4.12m x 0.8m with pin mounted halo illuminated letteri…
19/05807/ADV
2019 Refused
Display of moving images on an existing media screen measuring 12.3m x 5.2m.
19/03121/ADV
2018 Approved
Variation of Condition 5 of planning permission dated 31 July 2017 (RN: 17/04928) for the…
18/06784/FULL
2018 Refused
Display of moving images on an existing media screen measuring 12.3m x 5.2m
18/04783/ADV
2017 Approved
Use of an area of public highway measuring 3.9 m x 10.3m for the placing of 8 tables, 32…
17/04928/TCH
2017 Approved
Details of doors pursuant to condition 3 of planning permission dated 06 October 2016 (RN…
17/02106/ADFULL
2017 Approved
Display of a non-illuminated fascia sign measuring 2.60m x 0.55m.
17/01468/ADV
2016 Approved
Replacement canopy and entrance doors. Alterations to the front elevation in connection w…
16/06275/FULL
2016 Approved
Display of media screen measuring 12.3m x 5.2m. Display of high level halo illuminated an…
16/06276/ADV
Within ~100m

Nearby activity

2025
Victory House 14 Leicester Square London WC2H 7NG
Display of three internally illuminated fascia signs measuring 0.7m x 5.8m, 0.7m x 2.34m…
25/08195/ADV
2025 Approved
1 Leicester Place London WC2H 7BP
Removal and replacement of 3 existing antennas with 3 new antennas; 15 RRUs, 1 GPS nodule…
25/05093/FULL
2025 Approved
5 Newport Place London WC2H 7JN
Use of an area of the public highway measuring 2.2m x 2.8m for the placing of 3 tables an…
25/05901/TCH
2025
Vale Royal House 36 Newport Court London WC2H 7PS
Relocation of 2no existing antennas and 1no existing RRU, installation of 3no additional…
25/07693/TELCOM
2025
20 - 21 Leicester Square London WC2H 7JX
Display of two internally illuminated fascia signs measuring 1m x 3m, 0.345m x 0.775m. [S…
25/07440/ADV
2025 Approved
Unit 1 Ground Floor 1 - 4 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 2.5m x 1m and extension of existi…
25/06614/ADV
2025 Withdrawn
Unit 1 Ground Floor 1 - 4 Leicester Square London WC2H 7NA
Installation of vinyl graphics, metal works, and alterations to signage in relation to th…
25/06613/FULL
2025
Basement 46 Gerrard Street London W1D 5QH
Variation of condition 1 of planning permission dated 29 January 2018 (RN: 17/10562/FULL)…
25/07095/FULL
2025
20 - 21 Leicester Square London WC2H 7JX
Display of two internally illuminated fascia signs measuring 1m x 3m, 0.345m x 0.775m and…
25/06930/ADV
2025
20 - 21 Leicester Square London WC2H 7JX
Alterations to shopfront including replacement of existing louvres and the extension of t…
25/06929/FULL
2025 Approved
The Hippodrome 10 - 14 Cranbourn Street London WC2H 7JH
Display of an externally illuminated hanging sign measuring 1.64m X 1.56m. Linked with 25…
25/04403/ADV
2025 Approved
Basement And Ground Floor Unit 2B 10 - 14 Cranbourn Street London WC2H 7AG
Installation of a signage to the external elevation of the building fronting on to Cranbo…
25/03911/LBC
2025
1 Leicester Place London WC2H 7BP
Variation of condition 1 of planning permission dated 12 February 2015 (RN24/05639/FULL)…
25/06576/FULL
2025 Approved
Cranbourn Street London
Display of two internally illuminated star nets each measuring 10.3m x 9.7m x 0.75m hung…
25/04555/ADV
2025 Approved
39 Gerrard Street London W1D 5QD
The installation of new air bricks to the rear elevation, installation of a sprinkler sys…
25/03800/LBC
2025 Approved
39 Gerrard Street London W1D 5QD
Continued triple / alternative use of the 2nd floor as either a restaurant Class E (b), o…
25/03799/FULL
2025 Refused
5 Newport Place London WC2H 7JN
Display of LED screen menu board measuring 0.80m x 0.50m attached to shopfront at ground…
25/05326/ADV
2025 Refused
15A Little Newport Street London WC2H 7JJ
Installation of an externally illuminated fascia sign measuring approx. 0.5m x 0.8m and a…
25/03881/LBC
2025 Refused
15A Little Newport Street London WC2H 7JJ
Display of an externally illuminated fascia sign measuring approx. 0.5m x 0.8m and an ext…
25/03968/ADV
2025 Refused
15 Little Newport Street London WC2H 7JJ
Installation of an externally illuminated fascia sign measuring approx. 0.60m x 0.75m, an…
25/03204/LBC
2022 Refused
48 Charing Cross Road London WC2H 0BS
Display of three internally illuminated fascia signs measuring 0.21m x 1.51m
22/03402/ADV
2022 Approved
39 Gerrard Street London W1D 5QD
Installation of air bricks to the rear elevation.
22/01334/FULL
2022 Approved
39 Gerrard Street London W1D 5QD
Installation of air bricks to the rear elevation. Installation of sprinkler system to bas…
22/01765/LBC
2022 Approved
10 - 12 Bear Street London WC2H 7AX
Variation of condition 4 of planning permission dated 23rd April 2021 (RN 21/01075/FULL)…
22/01371/FULL
2022 Approved
Basement And Ground Floor Unit 2B 10-14 Cranbourn Street London WC2H 7AG
Removal of the bar at ground floor level and the installation of LED signage.
22/01724/LBC
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.