Victory House 14 Leicester Square London WC2H 7NG Data via plota.co.uk

25/08195/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of five internally illuminated fascia signs measuring 0.7m x 2.8m, 0.705m x 1.255m, 0.75m diameter, .705m x 1.255m and 0.75m x 2.8m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
11 Nov 2025
✓
Approved
10 Mar 2026

Approved on 10 Mar 2026 · Complex Delegated Decision · Last checked 11 Oct 2026

Documents 10

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 10 Mar 2026 View ↗ PDF DELEGATED REPORT Report · 10 Mar 2026 View ↗

Statements & assessments 1

PDF PLANNING STATEMENT Planning Statement · 11 Nov 2025 View ↗

Plans & drawings 4

PDF PROPOSED EXTERNAL ELEVATION Drawing · 23 Feb 2026 View ↗ PDF PROPOSED EXTERNAL ELEVATION Superseded document · 11 Nov 2025 View ↗ PDF EXISTING EXTERNAL ELEVATION Drawing · 11 Nov 2025 View ↗ PDF LOCATION PLAN Location Plan · 11 Nov 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 11 Nov 2025 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 21 Nov 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 14 Nov 2025 View ↗

All documents on the council site ↗

Site constraints 11

Leicester Square conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 2B.1 Parliament Hill oak tree to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 412 m away: Thames Tideway Tunnel
The site is 412 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 9 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
39 listed buildings within 150 m
Nearest: Church of Notre Dame de France, Grade II*, 16 m away · 2 Grade II*, 37 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 39 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area462 m² (4,973 sq ft)
Energy ratingC (asset rating 51)
UseA1/A2 Retail and Financial/Professional services
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in April 2022, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

19 Aug 2026Pending

16 Leicester Square London WC2H 7NG

Extension at first floor level; new and replacement windows, doors and external ...

26/04155/FULL

Nearby new applications

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4 Carlisle Street London W1D 3BJ

Retention and regularisation of the existing fascia sign, removal of the existin...

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2 Nov 2026Pending

9 Henrietta Street London WC2E 8PW

Refurbishments to the ground floor entrance, alterations to the rear third floor...

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2H 7NG
Received
11 Nov 2025
Validated
11 Nov 2025
Ward
St James's
Case officer
Show
Target decision
13 Mar 2026
Decision
Application Permitted
Decision date
10 Mar 2026
Decision level
Complex Delegated Decision
Agent
Firstplan
Leaseholder
Show

How this decision compares

Decided in 119 days from validation, 77 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

2comments received
2 objecting

2 neighbours consulted · Last counted 11 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14477942
Planning Portal ref
PP-14477942
Env. assessment
No

Historical activity at this location

46 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025
Display of three internally illuminated fascia signs measuring 2.84m x 0.71m, 2.68m x 0.7…
25/01476/ADV
2025
Replacement shopfront (Retrospective). (Linked with 25/01476/ADV)
25/01475/FULL
2024
Display of an internally illuminated LED screen measuring 64cm x 246.65cm.
24/07575/ADV
2024
Display of a non-illuminated umbrella measuring 4m x 4m; 23 non-illuminated branded barri…
24/07410/ADV
2024
Replacement shopfront. (Linked with 24/07409/ADV)
24/07408/FULL
2024
Display of internally illuminated fascia sign measuring 2.68 m x 0.35 m. (Linked with 24/…
24/07409/ADV
2024
Conversion of part of the mezzanine floor storage space to provide additional hotel rooms
24/02851/FULL
2022 Refused
Alterations to existing shopfront comprising replacement of existing windows and doors.
22/03355/FULL
2022 Refused
Display of wrap-around internally illuminated fascia box sign measuring 0.94m x 13.74m.
22/03356/ADV
2017 Refused
Amendments to planning permission dated 26 September 2016 (RN: 16/03515) for: Variation o…
17/07596/NMA
2017 Approved
Variation of conditions 12 and 13 of planning permission dated 26 September 2016 (RN 16/0…
17/08177/FULL
2017 Refused
Installation of bi-folding doors on Leicester Place elevation and associated revisions to…
17/04131/FULL
2017 Refused
Details of the ground floor elevation onto Leicester Place in plan and elevation form pur…
17/06868/ADFULL
2017 Approved
Details of a typical elevation and section drawing for each type of replacement window pr…
17/05584/ADFULL
2016 Approved
Details of travel plan pursuant to Condition 11 of planning permission dated 27 September…
16/07391/ADFULL
2016 Refused
Installation of a retractable canopy and three CCTV cameras at ground floor level.
16/12268/FULL
2016 Withdrawn
Details of supplementary acoustic report pursuant to Condition 6 of planning permission d…
16/05063/ADFULL
2016 Withdrawn
Detailed drawings of i) A typical elevation and section (scale 1:10 and 1:5 where appropr…
16/00290/ADFULL
2016 Approved
Variation of conditions 1 and 10, and removal of condition 21 of planning permission date…
16/03515/FULL
2016 Approved
Retention of extension at rear second, third and fourth floor levels to provide an additi…
16/03516/FULL
2016 Refused
Display of 2 flags, 2 non- illuminated signs and halo illuminated aluminum letters.
16/02375/ADV
Within ~100m

Nearby activity

2025 Approved
Open Space At Leicester Square London WC2H 7LE
Display of hoarding with two externally illuminated hoarding panels and internally illumi…
25/05641/ADV
2025 Approved
1 Leicester Place London WC2H 7BP
Removal and replacement of 3 existing antennas with 3 new antennas; 15 RRUs, 1 GPS nodule…
25/05093/FULL
2025 Approved
5 Newport Place London WC2H 7JN
Use of an area of the public highway measuring 2.2m x 2.8m for the placing of 3 tables an…
25/05901/TCH
2025
3 Cranbourn Street London WC2H 7AL
Display of internally illuminated fascia sign measuring 0.275m x 1.22m.
25/07633/ADV
2025 Approved
Open Space At Leicester Square London WC2H 7LE
Installation of structures, including an outdoor ice rink, boot room marquee, box office…
25/05640/FULL
2025
20 - 21 Leicester Square London WC2H 7JX
Display of two internally illuminated fascia signs measuring 1m x 3m, 0.345m x 0.775m. [S…
25/07440/ADV
2025 Approved
Unit 1 Ground Floor 1 - 4 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 2.5m x 1m and extension of existi…
25/06614/ADV
2025 Withdrawn
Unit 1 Ground Floor 1 - 4 Leicester Square London WC2H 7NA
Installation of vinyl graphics, metal works, and alterations to signage in relation to th…
25/06613/FULL
2025
Basement 46 Gerrard Street London W1D 5QH
Variation of condition 1 of planning permission dated 29 January 2018 (RN: 17/10562/FULL)…
25/07095/FULL
2025
20 - 21 Leicester Square London WC2H 7JX
Display of two internally illuminated fascia signs measuring 1m x 3m, 0.345m x 0.775m and…
25/06930/ADV
2025
20 - 21 Leicester Square London WC2H 7JX
Alterations to shopfront including replacement of existing louvres and the extension of t…
25/06929/FULL
2025 Approved
The Hippodrome 10 - 14 Cranbourn Street London WC2H 7JH
Display of an externally illuminated hanging sign measuring 1.64m X 1.56m. Linked with 25…
25/04403/ADV
2025 Approved
Basement And Ground Floor Unit 2B 10 - 14 Cranbourn Street London WC2H 7AG
Installation of a signage to the external elevation of the building fronting on to Cranbo…
25/03911/LBC
2025
1 Leicester Place London WC2H 7BP
Variation of condition 1 of planning permission dated 12 February 2015 (RN24/05639/FULL)…
25/06576/FULL
2025 Approved
Cranbourn Street London
Display of two internally illuminated star nets each measuring 10.3m x 9.7m x 0.75m hung…
25/04555/ADV
2025
3 Cranbourn Street London WC2H 7AL
Display of externally illuminated A2 off sets VUE letters halo illuminated and B2 off set…
25/06306/ADV
2025 Approved
39 Gerrard Street London W1D 5QD
The installation of new air bricks to the rear elevation, installation of a sprinkler sys…
25/03800/LBC
2025 Approved
39 Gerrard Street London W1D 5QD
Continued triple / alternative use of the 2nd floor as either a restaurant Class E (b), o…
25/03799/FULL
2025 Refused
5 Newport Place London WC2H 7JN
Display of LED screen menu board measuring 0.80m x 0.50m attached to shopfront at ground…
25/05326/ADV
2025 Refused
15 Little Newport Street London WC2H 7JJ
Display of externally illuminated fascia sign measuring approx. 0.6m x 0.75m and an exter…
25/03205/ADV
2021 Approved
3 Cranbourn Street London WC2H 7AL
Variation of Condition 5 of planning permission dated 2nd December 2020 (RN:20/06567/FULL…
21/08342/FULL
2021 Approved
1-4 Leicester Square London WC2H 7NA
Display of an internally illuminated sign on top of entrance canopy measuring 0.55m X 3.8…
21/08445/ADV
2021
Basement And Ground Floor Unit 2B 10-14 Cranbourn Street London WC2H 7AG
Display of non illuminated vinyls on metal planters outside the shop each measuring 1.00m…
21/08769/ADV
2021 Refused
1-4 Leicester Square London WC2H 7NA
Display of one internally illuminated canopy sign measuring 0.6m x 4.2m x 0.1m and two in…
21/07672/ADV
2021 Approved
1-2 Leicester Street London WC2H 7BL
Variation of Condition 5 of planning permission dated 29th October 2019 (RN:19/08407/FULL…
21/07471/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.