Unit 1 Ground Floor 1 - 4 Leicester Square London WC2H 7NA Data via plota.co.uk

25/06614/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of internally illuminated fascia sign measuring 2.5m x 1m and extension of existing internally illuminated fascia sign for a temporary period. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
16 Sept 2025
✓
Validated
26 Sept 2025
✓
Approved
14 Oct 2025

Approved on 14 Oct 2025 · Delegated Decision · Last checked 18 Oct 2026

Documents 20

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 14 Oct 2025 View ↗ PDF DELEGATED REPORT Report · 14 Oct 2025 View ↗

Plans & drawings 10

PDF LOCATION PLAN Drawing · 26 Sept 2025 View ↗ PDF ELEVATIONS Drawing · 26 Sept 2025 View ↗ PDF SIGN EXTENSION Drawing · 24 Sept 2025 View ↗ PDF INSTALLATION WFG SIGN DETAIL Drawing · 24 Sept 2025 View ↗ PDF LOCATION PLAN Drawing · 24 Sept 2025 View ↗ PDF SIGN EXTENSION Drawing · 23 Sept 2025 View ↗ PDF HERAS AREA Drawing · 23 Sept 2025 View ↗ PDF SIGN EXTENSION Drawing · 23 Sept 2025 View ↗ PDF SITE PLAN Drawing · 16 Sept 2025 View ↗ PDF 010 SIGN CONSTRUCTION Drawing · 16 Sept 2025 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 16 Sept 2025 View ↗ PDF FEECALCULATION Background Papers · 16 Sept 2025 View ↗

Other documents 6

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 13 Oct 2025 View ↗ PDF ECNSLT-INTERNAL CONSULTS Background Papers · 13 Oct 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 22 Sept 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 22 Sept 2025 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 16 Sept 2025 View ↗ PDF GREGGS_WICKED-FOR-GOOD_LEICESTER-SQ_OVERVIEW_10SEP2025 Background Papers · 16 Sept 2025 View ↗

All documents on the council site ↗

Associated applications 2

Site constraints 11

Leicester Square conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 2B.1 Parliament Hill oak tree to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 427 m away: Thames Tideway Tunnel
The site is 427 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 8 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
38 listed buildings within 150 m
Nearest: Church of Notre Dame de France, Grade II*, 60 m away · 1 Grade II*, 37 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 38 with distances
Historic England ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

4 Sept 2026Refused

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Display of two LED display advertisements each measuring 9056 mm x 1000 mm [SPLI...

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3 Nov 2026Pending

4 Carlisle Street London W1D 3BJ

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2 Nov 2026Pending

9 Henrietta Street London WC2E 8PW

Refurbishments to the ground floor entrance, alterations to the rear third floor...

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2H 7NA
Received
16 Sept 2025
Validated
26 Sept 2025
Ward
St James's
Case officer
Show
Target decision
21 Nov 2025
Decision
Application Permitted
Decision date
14 Oct 2025
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 18 days from validation, 24 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 18 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14332404
Planning Portal ref
PP-14332404
Env. assessment
No

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Withdrawn
Installation of vinyl graphics, metal works, and alterations to signage in relation to th…
25/06613/FULL
Within ~100m

Nearby activity

2025
Victory House 14 Leicester Square London WC2H 7NG
Display of three internally illuminated fascia signs measuring 0.7m x 5.8m, 0.7m x 2.34m…
25/08195/ADV
2025 Approved
Open Space At Leicester Square London WC2H 7LE
Display of hoarding with two externally illuminated hoarding panels and internally illumi…
25/05641/ADV
2025 Approved
1 Leicester Place London WC2H 7BP
Removal and replacement of 3 existing antennas with 3 new antennas; 15 RRUs, 1 GPS nodule…
25/05093/FULL
2025
3 Cranbourn Street London WC2H 7AL
Display of internally illuminated fascia sign measuring 0.275m x 1.22m.
25/07633/ADV
2025 Approved
Open Space At Leicester Square London WC2H 7LE
Installation of structures, including an outdoor ice rink, boot room marquee, box office…
25/05640/FULL
2025 Approved
TKTS Leicester Square London WC2H 7LH
Display of two internally illuminated projecting signs measuring 0.35m x 1.9m on the east…
25/06135/ADV
2025
20 - 21 Leicester Square London WC2H 7JX
Display of two internally illuminated fascia signs measuring 1m x 3m, 0.345m x 0.775m. [S…
25/07440/ADV
2025
W London Leicester Square 10 Wardour Street London W1D 6QF
Variation of Condition 6 of planning permission dated 27th September 2023 (RN 23/05024/FU…
25/07318/FULL
2025
20 - 21 Leicester Square London WC2H 7JX
Display of two internally illuminated fascia signs measuring 1m x 3m, 0.345m x 0.775m and…
25/06930/ADV
2025
20 - 21 Leicester Square London WC2H 7JX
Alterations to shopfront including replacement of existing louvres and the extension of t…
25/06929/FULL
2025
1 Leicester Place London WC2H 7BP
Variation of condition 1 of planning permission dated 12 February 2015 (RN24/05639/FULL)…
25/06576/FULL
2025
32 Wardour Street London W1D 6JJ
Installation of a new shopfront and associated external works including step lighting (si…
25/06591/FULL
2025
32 Wardour Street London W1D 6JJ
Display of three halo illuminated fascia signs measuring 4.30m x 0.40m, 3.20m x 0.30m and…
25/06592/ADV
2025 Approved
48 Leicester Square London WC2H 7LU
Variation of condition 5 of planning permission dated 08 September 2023 (RN: 23/05217/FUL…
25/05456/FULL
2025
3 Cranbourn Street London WC2H 7AL
Display of externally illuminated A2 off sets VUE letters halo illuminated and B2 off set…
25/06306/ADV
2025
Pitch 1696 Wardour Street London
Display of a digital LED sreen onto north facing end wall of the kiosk at Pitch 1696 meas…
25/05306/ADV
2025
Telephone Exchange Building 12 Lisle Street London WC2H 7BQ
Retention of two antennas on the Gerrard Buildings Telephone Exchange.
25/04971/FULL
2025 Refused
1 Bear Street London WC2H 7AR
Display of three externally illuminated advertisement panels measuring 2.85m x 3.35m, 2.5…
25/04505/ADV
2025 Approved
1 Bear Street London WC2H 7AR
Display of internally illuminated digital screen measuring 3.5m X 14m
25/02542/ADV
2025
5 - 6 Leicester Square London WC2H 7NA
Display of three LED digital display screens each measuring 3.25m x 1.1m and 14.5m x 1.1m…
25/04102/ADV
2022 Refused
Victory House 14 Leicester Square London WC2H 7NG
Alterations to existing shopfront comprising replacement of existing windows and doors.
22/03355/FULL
2022 Approved
1 Leicester Place London WC2H 7BP
Display of internally illuminated projecting sign measuring 0.6m x 0.6m and an internally…
22/03353/ADV
2022 Refused
Victory House 14 Leicester Square London WC2H 7NG
Display of wrap-around internally illuminated fascia box sign measuring 0.94m x 13.74m.
22/03356/ADV
2022 Approved
4 Bear Street London WC2H 7AR
Display of eight internally illuminated star signs each measuring 1m x 0.95m above Bear S…
22/03053/ADV
2022 Refused
4 Leicester Street London WC2H 7BL
Use of an area of the public highway measuring 4.7m x 7.0m for placing of 10 tables, 20 c…
22/01942/TCH
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings