24 Cranbourn Street London WC2H 7AB Data via plota.co.uk

26/05774/ADV - Advert Application (ADV) Refused
Signs & adverts

Proposal

Display of five internally illuminated fascia signs measuring 0.30m x 2.25m, 0.30m x 2.25m, 0.46m x 1.58m, 0.45m x 1.47m, and 0.46m x 4.10m; two internally illuminated hanging signs each measuring 0.75m x 1.16m; a non illuminated wall mounted sign measuring 1.15m x 1.60m; and four non illuminated awnings. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
24 Aug 2026
✗
Refused
11 Sept 2026
Appeal
Not lodged

Refused on 11 Sept 2026 · Delegated Decision · Last checked 11 Sept 2026

Documents 16

Decision & officer reports 2

PDF REFUSAL-ADVERT CONSENT [PE] Decision Notice · 11 Sept 2026 View ↗ PDF DELEGATED REPORT Report · 11 Sept 2026 View ↗

Statements & assessments 1

PDF JM CRANBOURN ST ADVERT STATEMENT Background Papers · 24 Aug 2026 View ↗

Plans & drawings 10

PDF LOCATION PLAN Location Plan · 24 Aug 2026 View ↗ PDF 02.1C - PROPOSED SHOPFRONT 01 Drawing · 24 Aug 2026 View ↗ PDF 02.3A - PROPOSED SHOPFRONT 03 Drawing · 24 Aug 2026 View ↗ PDF 02.2B - PROPOSED SHOPFRONT 02 Drawing · 24 Aug 2026 View ↗ PDF EX03.2 - EXISTING SHOPFRONT 02 Drawing · 24 Aug 2026 View ↗ PDF EX03.1 - EXISTING SHOPFRONT 01 Drawing · 24 Aug 2026 View ↗ PDF 01.2 PROPOSED LAYOUT Drawing · 24 Aug 2026 View ↗ PDF EX01.2 EXISTING LAYOUT Drawing · 24 Aug 2026 View ↗ PDF 5.01 - JM TYPICAL FASCIA SIGN Drawing · 24 Aug 2026 View ↗ PDF 5.02 - JM TYPICAL PROJECTING SIGN Drawing · 24 Aug 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 24 Aug 2026 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 11 Sept 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 27 Aug 2026 View ↗

All documents on the council site ↗

Site constraints 8

Grade II listed: 5, Great Newport Street Wc2
List entry 1357065 · 29 m from the pin · 56 more listed buildings within 150 m (3 Grade II*, 53 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 56 with distances
Historic England ↗
Covent Garden conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2H 7AB
Received
24 Aug 2026
Validated
24 Aug 2026
Ward
St James's
Case officer
Show
Target decision
19 Oct 2026
Decision
Application Refused
Decision date
11 Sept 2026
Decision level
Delegated Decision
Agent
Firstplan

How this decision compares

Decided in 18 days from validation, 18 days faster than Westminster's median of 36 for signs and adverts. Refused, as 16% of signs and adverts here are.

76%decided within 8 weeks
84%approved
502decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 11 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15172997
Env. assessment
No

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2023 Approved
Display of four externally illuminated fascia signs with three measuring 0.3m x 2.278m an…
23/02401/ADV
2022 Approved
Use of an area of public highway measuring 1.0m x 16.0m for the placing of seven tables…
22/04242/TCH
Within ~100m

Nearby activity

2025
Vale Royal House 36 Newport Court London WC2H 7PS
Relocation of 2no existing antennas and 1no existing RRU, installation of 3no additional…
25/07693/TELCOM
2025
Wyndhams Theatre Charing Cross Road London WC2H 0DA
Display of digital sign, set within recess on wall under the theatre entrance canopy meas…
25/07418/ADV
2025
Wyndhams Theatre Charing Cross Road London WC2H 0DA
Digital display sign, set within recess on wall under the theatre entrance canopy. (Linke…
25/07417/LBC
2025 Approved
17 Garrick Street London WC2E 9BL
Variation of Condition 5 of planning permission dated 4th August 2023 (RN 23/04192/FULL)…
25/05660/FULL
2025 Refused
15A Little Newport Street London WC2H 7JJ
Installation of an externally illuminated fascia sign measuring approx. 0.5m x 0.8m and a…
25/03881/LBC
2025 Refused
15A Little Newport Street London WC2H 7JJ
Display of an externally illuminated fascia sign measuring approx. 0.5m x 0.8m and an ext…
25/03968/ADV
2025 Refused
15 Little Newport Street London WC2H 7JJ
Installation of an externally illuminated fascia sign measuring approx. 0.60m x 0.75m, an…
25/03204/LBC
2025 Refused
15 Little Newport Street London WC2H 7JJ
Display of externally illuminated fascia sign measuring approx. 0.6m x 0.75m and an exter…
25/03205/ADV
2025 Approved
12 Upper St Martin's Lane London WC2H 9FB
Regulation 5 Notification for works at Slingsby Place, 12 Upper Street Martin's Lane, WC2…
25/04114/TELNOT
2025
15 Garrick Street London WC2E 9AY
Alteration to the interior furniture to the two Porters Lodges situated within the main r…
25/03405/LBC
2025
47 - 49 Charing Cross Road London WC2H 0AN
Display of non illuminated fascia sign measuring 6.3m X 0.4m, 6.3m X 0.4m and non illumin…
25/03314/ADV
2025
Wyndhams Theatre Charing Cross Road London WC2H 0DA
Internal alterations including creation of a gender neutral WC; box A within the auditori…
25/02995/LBC
2025
Wyndhams Theatre Charing Cross Road London WC2H 0DA
Internal alterations including creation of a gender neutral WC; box A within the auditori…
25/02994/FULL
2025
Garrick House 63 - 66 St Martin's Lane London WC2N 4JS
Display of external digital menu board measuring 0.57m x 0.42m and vinyl window manifesta…
25/02941/ADV
2025
64 - 66 Charing Cross Road London WC2H 0BT
Display of two externally illuminated fascia sign measuring 0.5m x 2.005m, 0.48m x 2.939m…
25/02642/ADV
2025
Basement And Ground Floor Unit 2B 10 - 14 Cranbourn Street London WC2H 7AG
Subdivision at ground floor retail units and use of the rear part of the ground floor and…
25/02609/LBC
2025
Basement And Ground Floor Unit 2B 10 - 14 Cranbourn Street London WC2H 7AG
Subdivision at ground floor retail units and use of the rear part of the ground floor and…
25/02608/FULL
2025
Wyndhams Theatre Charing Cross Road London WC2H 0DA
Replacement of an external fire-escape staircase - facing the north section of St. Martin…
25/02572/FULL
2025
138 Long Acre London WC2E 9AA
Display of one non illuminated awning measuring 1.2m x 5.66m to front elevation at ground…
25/02508/ADV
2025
22 Cranbourn Street London WC2H 7AA
Use of the public highway measuring 6.75m x 1.5m for placing of 4 x tables, 16 x chairs…
25/01209/TCH
2022 Approved
60 St Martin's Lane London WC2N 4JS
Variation of Condition 1 of planning permission dated 09 November 2021 (RN: 21/01940/FULL…
22/02118/FULL
2022 Refused
Basement And Ground Floor Unit 2B 10-14 Cranbourn Street London WC2H 7AG
Display of digital advertising screens measuring 5.00m x 0.50m with integrated LED illumi…
22/02450/ADV
2022 Refused
Basement And Ground Floor Unit 2B 10-14 Cranbourn Street London WC2H 7AG
Installation of digital advertising screens measuring 5.00m x 0.50m with integrated LED i…
22/02449/LBC
2022 Refused
48 Charing Cross Road London WC2H 0BS
Display of three internally illuminated fascia signs measuring 0.21m x 1.51m
22/03402/ADV
2020 Approved
Garrick House 63 - 66 St Martin's Lane London WC2N 4JS
Installation of seven air conditioning units within acoustic enclosure to flat roof at re…
20/00998/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings