23 Cranbourn Street London WC2H 7AA Data via plota.co.uk

26/07120/ADV - Advert Application (ADV) Pending
Signs & adverts

Proposal

Display of internally illuminated fascia sign measuring 3.5m X 0.718m (Retrospective retention) Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
19 Oct 2026
Decision
Expected by 14 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 18 Nov 2026 and 7 Dec 2026, from Westminster's recent signs and adverts.

Documents 8

Statements & assessments 1

PDF HERITAGE-PLANNING STATEMENT Background Papers · 19 Oct 2026 View ↗

Plans & drawings 3

PDF LOCATION PLAN Drawing · 19 Oct 2026 View ↗ PDF AS-EXISTING PLAN Drawing · 19 Oct 2026 View ↗ PDF LOCATION PLAN Drawing · 19 Oct 2026 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 19 Oct 2026 View ↗ PDF FEECALCULATION Background Papers · 19 Oct 2026 View ↗

Other documents 2

PDF RECEIPT OF APPLICATION Other · 21 Oct 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 19 Oct 2026 View ↗

All documents on the council site ↗

Site constraints 10

Covent Garden conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 375 m away: Thames Tideway Tunnel
The site is 375 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 19 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
64 listed buildings within 150 m
Nearest: 5, Great Newport Street Wc2, Grade II, 24 m away · 4 Grade II*, 60 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 64 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 22 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

30 Sept 2026Pending

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24 Cranbourn Street London WC2H 7AB

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2H 7AA
Received
19 Oct 2026
Validated
19 Oct 2026
Ward
St James's
Case officer
Show
Target decision
14 Dec 2026
Applicant
Show
Agent
Go To Professional Services

Decision outlook

Day 9 of the 56-day target. Westminster usually decides signs and adverts by day 41.

Day 947 days to the 56-day target
69%decided within 8 weeks
83%approved
1,130decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 22 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15270224
Planning Portal ref
PP-15270224
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
Vale Royal House 36 Newport Court London WC2H 7PS
Relocation of 2no existing antennas and 1no existing RRU, installation of 3no additional…
25/07693/TELCOM
2025
Wyndhams Theatre Charing Cross Road London WC2H 0DA
Display of digital sign, set within recess on wall under the theatre entrance canopy meas…
25/07418/ADV
2025
Wyndhams Theatre Charing Cross Road London WC2H 0DA
Digital display sign, set within recess on wall under the theatre entrance canopy. (Linke…
25/07417/LBC
2025 Approved
17 Garrick Street London WC2E 9BL
Variation of Condition 5 of planning permission dated 4th August 2023 (RN 23/04192/FULL)…
25/05660/FULL
2025 Approved
The Hippodrome 10 - 14 Cranbourn Street London WC2H 7JH
Display of an externally illuminated hanging sign measuring 1.64m X 1.56m. Linked with 25…
25/04403/ADV
2025 Approved
Basement And Ground Floor Unit 2B 10 - 14 Cranbourn Street London WC2H 7AG
Installation of a signage to the external elevation of the building fronting on to Cranbo…
25/03911/LBC
2025
30 Charing Cross Road London WC2H 0DE
Increase in size of restaurant (Class E) including extract ducting.
25/06449/FULL
2025 Approved
Cranbourn Street London
Display of two internally illuminated star nets each measuring 10.3m x 9.7m x 0.75m hung…
25/04555/ADV
2025 Withdrawn
30 Charing Cross Road London WC2H 0DE
Use of basement, ground and first floors as restaurant/hot food take away (sui generis) a…
25/03763/FULL
2025 Withdrawn
30 Charing Cross Road London WC2H 0DE
Extension of extract duct between ground and first floor level within the rear lightwell.
25/04670/FULL
2025 Refused
15A Little Newport Street London WC2H 7JJ
Installation of an externally illuminated fascia sign measuring approx. 0.5m x 0.8m and a…
25/03881/LBC
2025 Refused
15A Little Newport Street London WC2H 7JJ
Display of an externally illuminated fascia sign measuring approx. 0.5m x 0.8m and an ext…
25/03968/ADV
2025 Refused
15 Little Newport Street London WC2H 7JJ
Installation of an externally illuminated fascia sign measuring approx. 0.60m x 0.75m, an…
25/03204/LBC
2025 Refused
15 Little Newport Street London WC2H 7JJ
Display of externally illuminated fascia sign measuring approx. 0.6m x 0.75m and an exter…
25/03205/ADV
2025
15 Garrick Street London WC2E 9AY
Alteration to the interior furniture to the two Porters Lodges situated within the main r…
25/03405/LBC
2025
47 - 49 Charing Cross Road London WC2H 0AN
Display of non illuminated fascia sign measuring 6.3m X 0.4m, 6.3m X 0.4m and non illumin…
25/03314/ADV
2025
Basement And Ground Floor Unit 2B 10 - 14 Cranbourn Street London WC2H 7AG
Display of black powder coated metal face signage and individual stainless steel, brass p…
25/03101/ADV
2025
Wyndhams Theatre Charing Cross Road London WC2H 0DA
Internal alterations including creation of a gender neutral WC; box A within the auditori…
25/02995/LBC
2025
Wyndhams Theatre Charing Cross Road London WC2H 0DA
Internal alterations including creation of a gender neutral WC; box A within the auditori…
25/02994/FULL
2025
Garrick House 63 - 66 St Martin's Lane London WC2N 4JS
Display of external digital menu board measuring 0.57m x 0.42m and vinyl window manifesta…
25/02941/ADV
2022 Refused
Basement And Ground Floor Unit 2B 10-14 Cranbourn Street London WC2H 7AG
Installation of digital advertising screens measuring 5.00m x 0.50m with integrated LED i…
22/02449/LBC
2022 Refused
48 Charing Cross Road London WC2H 0BS
Display of three internally illuminated fascia signs measuring 0.21m x 1.51m
22/03402/ADV
2020 Approved
Garrick House 63 - 66 St Martin's Lane London WC2N 4JS
Installation of seven air conditioning units within acoustic enclosure to flat roof at re…
20/00998/FULL
2022
82-84 St Martin's Lane London WC2N 4AG
Internal alterations and refurbishment of all floor levels, including replacement of exis…
22/03532/LBC
2021 Approved
27 Garrick Street London WC2E 9BP
Installation of two removable stainless steel brackets for the hanging of flags on cross…
21/08032/LBC
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings