399 - 405 Oxford Street London W1C 2BU Data via plota.co.uk

25/04769/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of internally illuminated fascia sign measuring 8.8m X 1.07m, 24.96m X 1.07m, internally illuminated projecting sign measuring 0.775m X 0.775m, internally illuminated other sign measuring 0.955m X 1.6m and vinyls relating to bank branding applied to external glazing. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
11 Jul 2025
✓
Validated
17 Jul 2025
✓
Approved
29 Jul 2025

Approved on 29 Jul 2025 · Delegated Decision · Last checked 27 Oct 2026

Documents 11

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 29 Jul 2025 View ↗ PDF DELEGATED REPORT Report · 29 Jul 2025 View ↗

Plans & drawings 3

PDF EXISTING & PROPOSED ELEVATION DRAWINGS Drawing · 17 Jul 2025 View ↗ PDF RED LINE PLAN Drawing · 11 Jul 2025 View ↗ PDF PROPOSED SIGNS Drawing · 11 Jul 2025 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 11 Jul 2025 View ↗ PDF FEECALCULATION Background Papers · 11 Jul 2025 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 25 Jul 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 15 Jul 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 15 Jul 2025 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 11 Jul 2025 View ↗

All documents on the council site ↗

Site constraints 11

2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
27 listed buildings within 150 m
Nearest: 22, Binney Street, Grade II, 31 m away · 1 Grade I, 2 Grade II*, 24 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 27 with distances
Historic England ↗
Conservation area 7 m away: Mayfair
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Also on the record
National infrastructure project 1630 m away: Thames Tideway Tunnel; Registered park or garden 217 m away: Grosvenor Square; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Display of internally illuminated other sign measuring 2.21m X 0.32m, externally...

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1C 2BU
Received
11 Jul 2025
Validated
17 Jul 2025
Ward
West End
Case officer
Show
Target decision
11 Sept 2025
Decision
Application Permitted
Decision date
29 Jul 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Butterfield Signs Limited

How this decision compares

Decided in 12 days from validation, 30 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 27 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14169021
Planning Portal ref
PP-14169021
Env. assessment
No

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2024
Installation of three condenser units mounted on flat roof to existing plant area.
24/03606/FULL
Within ~100m

Nearby activity

2025 Approved
Basement And Ground Floor 54 South Molton Street London W1K 5SE
Display of one internally illuminated (letters only) fascia sign measuring 0.47m x 1.6m…
25/05372/ADV
2025
321 - 323 Oxford Street London W1C 2HX
Display of internally illuminated Pink lettering measuring 3.497m X 0.6m and internally i…
25/08083/ADV
2025
350 - 352 Oxford Street London W1C 1JH
Replacement of existing main entrance doors and associated screens with new glazed automa…
25/07817/FULL
2025
11 Blenheim Street London W1S 1LL
Display of one non illuminated awning sign measuring 0.65m x 2.75m and one non illuminate…
25/07735/ADV
2025
321 - 323 Oxford Street London W1C 2HX
Display of non illuminated artwork for temporary hoarding measuring 4.879m x 25.9m.
25/07241/ADV
2025 Approved
6 Dering Street London W1S 1AD
Installation of a new shopfront, replacement windows on front elevation and addition of t…
25/04441/FULL
2025
321 - 323 Oxford Street London W1C 2HX
Display of internally illuminated other sign measuring 4.43m X 0.76m and internally illum…
25/06411/ADV
2025
321 - 323 Oxford Street London W1C 2HX
Replacement shopfront including new white brick pilasters, white aluminium fascia panels…
25/06410/FULL
2025 Refused
South Molton Street London
Display of six green plastic trees with gold star and warm white LED Lights measuring 7m…
25/05336/ADV
2025 Approved
98 New Bond Street London W1S 1SN
Display of a non-illuminated fascia sign measuring 1.20m x 0.31m; an internally illuminat…
25/04454/ADV
2025 Approved
77 New Bond Street London W1S 1RY
Display of internally illuminated fascia sign measuring 1.30m x 0.26m; a flag measuring 1…
25/05506/ADV
2025 Approved
49 South Molton Street London W1K 5LH
Display of one internally illuminated digital screen displayed behind glazed shopfront me…
25/04251/ADV
2025 Approved
361 Oxford Street London W1C 2JL
Display of two internally illuminated (letters only) projecting signs each measuring 1.60…
25/04211/ADV
2025 Approved
49 South Molton Street London W1K 5LH
Display of one non illuminated fascia sign measuring 0.26m x 2.493m and one non illuminat…
25/03816/ADV
2025
Basement And Ground Floor 11 Woodstock Street London W1C 2AE
Use of basement and ground floors as a restaurant (Class E).
25/02958/FULL
2025 Approved
Basement And Ground Floor 99 New Bond Street London W1S 1SW
Display of backlit illuminated fascia sign measuring 1.69m x 0.14m; and a non illuminated…
25/01564/ADV
2025
6 Dering Street London W1S 1AD
Change the use of the first, second and third floors from commercial (Use Class E) to res…
25/01912/P3JPA
2025 Approved
Bond House 19 - 20 Woodstock Street London W1C 2AN
Display of halo-illuminated fascia lettering measuring 2.11m X 0.275m overall
25/00529/ADV
2025
318 Oxford Street London W1C 1BH
Temporary display of externally illuminated static replica facade building wrap to the so…
25/00977/ADV
2024
92 New Bond Street London W1S 1SQ
Partial retention, extension and alteration of existing building to provide refurbished a…
24/08719/FULL
2021 Approved
95-96 New Bond Street London W1S 1DB
Use of the lower ground, ground, first, second, third and fourth floors for purposes fall…
21/01176/CLOPUD
2021 Approved
7 Dering Street London W1S 1AE
External lighting to front facade
21/00644/LBC
2021 Approved
Spread Eagle 8 Woodstock Street London W1C 2AD
Use of an area of the public highway measuring 6.35m x 2.00m for the placing of 4 tables…
21/00543/TCH
2020 Approved
5 Vere Street London W1G 0DJ
Use of the public highway for the placing of four tables, eight chairs and two banners in…
20/08175/TCH
2020 Refused
South Molton Street London
Display of four externally illuminated festive archways, festoon lighting along South Mol…
20/07760/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings