Oxgate Centre, Oxgate Lane, London, NW2 7JA Data via plota.co.uk

26/2690 - Advertisement consent Registered
Signs & adverts

Proposal

Advertisement consent for installation of 3x internally illuminated fascia signs and 1x non illuminated white vinyl signage to front and 4x internally illuminated fascia signs to side elevations of kitchen showroom Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
22 Oct 2026
Decision
Expected by 17 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 17 Dec 2026, from Brent's recent signs and adverts.

Documents 7

Plans & drawings 5

PDF Signs 3, 5 & 8 details Submitted Drawings Plans · 22 Oct 2026 View ↗ PDF Proposed signage (1-8) Submitted Drawings Plans · 22 Oct 2026 View ↗ PDF Sign 2 & sign 7 details Submitted Drawings Plans · 22 Oct 2026 View ↗ PDF Location plan Submitted Drawings Plans · 22 Oct 2026 View ↗ PDF Block plan Submitted Drawings Plans · 22 Oct 2026 View ↗

Application forms 1

PDF Applicationformredacted153175880000.pdf Application Form (Public) · 22 Oct 2026 View ↗

Other documents 1

PDF Sign 1 & sign 6 details Supporting Documents · 22 Oct 2026 View ↗

All documents on the council site ↗

Site constraints 8

Article 4 direction
Article 4 for SIL and LSIS - Strategic Employment Areas. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Strategic industrial land
Reserved for industry and logistics.
The London Plan protects strategic industrial locations from other uses; release needs a plan-led process.
Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Brent AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
Local nature reserve 453 m away: Brent Reservoir / Welsh Harp; SSSI 453 m away: Brent Reservoir SSSI; Inside the Brent built-up area; Public transport access: PTAL 4 (good), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No listed building at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Brent
Application type
Advertisement consent
Postcode
NW2 7JA
Received
22 Oct 2026
Validated
22 Oct 2026
Ward
Dollis Hill
Case officer
Show
Target decision
17 Dec 2026
Decision level
Delegated Team Manager
Applicant
Show
Agent
Tara Signs
Freehold owner
Show

Decision outlook

Day 20 of the 56-day target. Brent usually decides signs and adverts by day 56.

Day 2036 days to the 56-day target
80%decided within 8 weeks
69%approved
53decided in the last year

Plota live figures for signs and adverts decided by Brent in the last twelve months, from validation. Brent decision record →

Public comments

No public comments yet.

Last counted 6 Nov 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15317588
Planning Portal ref
PP-15317588
Env. assessment
No

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2021 Approved
Installation of a internally illuminated double faced free-standing digital advertising h…
21/3718
Within ~100m

Nearby activity

2025 Approved
South, 1 Oxgate Centre, Oxgate Lane, London, NW2 7JA
Change of use of the premises from general industrial and storage and distribution, to sp…
25/0217
2024 Approved
Units 2 & 3 Oxgate Centre, Oxgate Lane, London, NW2 7JA
Proposed installation of 2 heat pumps
24/2603
2024 Approved
Units 2 & 3 Oxgate Centre, Oxgate Lane, London, NW2 7JA
External alterations to include recladding and fenestration changes to units 2 and 3.
24/1245
2023 Approved
1 Oxgate Centre, Oxgate Lane, London, NW2 7JA
External alterations to include recladding and replacement loading door, fenestration cha…
23/3541
2023 Approved
Staples Corner Business Park, Edgware Road, Cricklewood, London, NW2 6LU
Proposed installation of 3x double-sided internally-illuminated totem signs, and 5x non-i…
23/2093
2021 Approved
Beadles Jaguar Land Rover, 4 Staples Corner Business Park, Edgware Road, Cricklewood, London, NW2 6LU
Proposed installations of 2 x internally illuminated LED screens in display windows to ea…
21/3529
2019 Approved
4 Staples Corner Business Park, Edgware Road, Cricklewood, London, NW2 6LU
3 internally illuminated Jaguar leaper & letters; 3 internally illuminated Land Rover wor…
19/0454
2016 Approved
4A & 4B Staples Corner Business Park, Edgware Road, Cricklewood, London, NW2 6LU
Demolition and redevelopment of non-food retailing warehouse (A1 Shop) to provide a new f…
16/4244
2016 Approved
South, 1 Oxgate Centre, Oxgate Lane, London, NW2 7JA
Installation of an electricity sub station and new perimeter security fencing including v…
16/2789
2016 Approved
3 Staples Corner Business Park, Edgware Road, Cricklewood, London, NW2 6LU
Installation of externally illuminated fascia (x4) and non-illuminated fascia sign (x1) t…
16/1820
2016 Approved
Unit 6, 1000 North Circular Road, Neasden, London, NW2 7JD
Installation of various internally illuminated and non-illuminated signs to existing ware…
16/1501
2016 Withdrawn
Unit 6, 1000 North Circular Road, Neasden, London, NW2 7JD
Installation of various externally illuminated and non-illuminated signage
16/0846
2024 Approved
2 & 3 Oxgate Centre, Oxgate Lane, London, NW2 7JA
Prior approval of installation of solar panels to roof
24/3160
2024 Approved
1 Oxgate Centre, Oxgate Lane, London, NW2 7JA
Non-material amendment (insertion of louvres and louvered door to elevations) of Full Pla…
24/2392
2024 Approved
North, 1 Oxgate Centre, Oxgate Lane, London, NW2 7JA
Prior approval for installation of solar panels to roof
24/2101
2024 Approved
Units 2 & 3 Oxgate Centre, Oxgate Lane, London, NW2 7JA
Non material amendments to the following: *Minor alteration to glazing on front elevation…
24/2206
2024 Approved
South, 1 Oxgate Centre, Oxgate Lane, London, NW2 7JA
Prior approval for installation of solar panels to roof
24/0813
2022 Refused
1 Oxgate Centre, Oxgate Lane, London, NW2 7JA
Prior approval for proposed installation of Solar Photovoltaics (PV) equipment on roof
22/1928
2022 Approved
6 & 7 Oxgate Centre, Oxgate Lane, London, NW2 7JA
Prior approval for proposed installation of solar photovoltaics (PV) panels equipment on…
22/0163
2019 Refused
4A & 4B Staples Corner Business Park, Edgware Road, Cricklewood, London, NW2 6LU
Details pursuant to conditions 10 (air quality neutral assessment), 13 (travel plan) and…
19/3454
2020 Refused
Unit 1, Myrdale Lodge, 415 Edgware Road, Cricklewood, London, NW2 6FA
Prior approval for change of use of lower ground floor from office (use class B1a) into 5…
20/0538
2019 Approved
4A & 4B Staples Corner Business Park, Edgware Road, Cricklewood, London, NW2 6LU
Variation of condition 5b (BREEAM assessment) of planning permission reference 16/4244 da…
19/3443
2019 Approved
4A & 4B Staples Corner Business Park, Edgware Road, Cricklewood, London, NW2 6LU
Details pursuant to conditions 9 (noise impact assessment) and 12 (verification report) o…
19/3401
2019 Approved
4A & 4B Staples Corner Business Park, Edgware Road, Cricklewood, London, NW2 6LU
Non-material amendment (installation of substation and associated repositioning of parkin…
19/1221
2017 Approved
4A & 4B Staples Corner Business Park, Edgware Road, Cricklewood, London, NW2 6LU
Details pursuant to discharge of condition numbers 3 (Written Scheme of), 5(a) (Design St…
17/3257
Brent
Planning Authority Score
5.7/10
Average
#113 of 296 councils
Relevant to this application:
Other decisions

Brent is faster than most councils at deciding householder applications, ranking #91 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly less likely to be approved here (85%) than the national average (90%).

Faster than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Brent decision statistics
Based on MHCLG data, the year to March 2026
78%
Overall approval rate
Below avg (87%) #269 of 296
85%
Householder approved
Below avg (90%) #247 of 296
73%
Decided in 8 weeks
Above avg (63%) #91 of 296
28%
Extended time limit
Below avg (41%) #42 of 296
53%
Minor dwellings approved
73 decided (1-9 homes)
85%
Major dwellings approved
13 decided (10+ homes)
54%
Change of use approved
193 decided
1,963
Total decisions
431 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.