22 Haymarket London SW1Y 4DQ Data via plota.co.uk

26/06517/ADV - Advert Application (ADV) Pending
Signs & advertsCommercial premises

Proposal

Display of nine non illuminated vinyls measuring 2.3m X 4m and 2.4m X 3.6m Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
23 Sept 2026
Decision
Expected by 18 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 22 Oct 2026 and 7 Nov 2026, from Westminster's recent signs and adverts.

Documents 10

Plans & drawings 6

PDF ORANGE STREET Drawing · 23 Sept 2026 View ↗ PDF ELEVATION Drawing · 23 Sept 2026 View ↗ PDF SITE PLAN SCALE 1 1250 Drawing · 23 Sept 2026 View ↗ PDF BLOCK PLAN SCALE 1 200 2025 Drawing · 23 Sept 2026 View ↗ PDF PROPOSED ELEVATION ORANGE ST SCALE 1 50 Drawing · 23 Sept 2026 View ↗ PDF PROPOSED ELEVATION HAYMARKET SCALE 1 50 Drawing · 23 Sept 2026 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 23 Sept 2026 View ↗ PDF FEECALCULATION Background Papers · 23 Sept 2026 View ↗

Other documents 2

PDF RECEIPT OF APPLICATION Other · 30 Sept 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 23 Sept 2026 View ↗

All documents on the council site ↗

Site constraints 12

Grade II listed: Burberry's
List entry 1066642 · The pin is inside its outline · 38 more listed buildings within 150 m (5 Grade I, 11 Grade II*, 22 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 38 with distances
Historic England ↗
Haymarket conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 2A.2 Parliament Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is. Also in the corridor of 4A.2 Primrose Hill summit to the Palace of Westminster.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 339 m away: Thames Tideway Tunnel
The site is 339 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 85 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Registered park or garden 224 m away: Trafalgar Square; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 1

Last sold for £3,125,000 in November 2013. Other property, freehold.

20 November 2013£3,125,000Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1Y 4DQ
Received
23 Sept 2026
Validated
23 Sept 2026
Ward
St James's
Case officer
Show
Target decision
18 Nov 2026
Applicant
Show
Agent
The Millbridge Group Ltd

Decision outlook

Day 16 of the 56-day target. Westminster usually decides signs and adverts by day 37.

Day 1640 days to the 56-day target
73%decided within 8 weeks
84%approved
922decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 30 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15238416
Planning Portal ref
PP-15238416
Env. assessment
No

Historical activity at this location

28 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2019 Approved
Alterations to existing shopfront.
19/06122/LBC
2019 Approved
Alterations to existing shopfront.
19/06121/FULL
2016 Approved
Internal alterations.
16/01194/LBC
Within ~100m

Nearby activity

2025
18 - 21 Haymarket London SW1Y 4DQ
Display of 9x shop window vinyls each measuring 4.00m x 4.30m and 1x vinyl measuring 3.60…
25/06618/ADV
2025 Approved
His Majesty's Theatre 72 - 78 Haymarket London SW1Y 4QL
Remodelling the Upper Circle Bar at second floor level.
25/04729/LBC
2025 Approved
56 Haymarket London SW1Y 4RP
Replacement of existing doors and associated alterations.
25/02938/FULL
2025 Refused
Haymarket House 28 - 29 Haymarket London SW1Y 4SP
Display of two externally illuminated static banner advertisements, set within a replica…
25/04023/ADV
2025 Approved
63 - 65 Haymarket London SW1Y 4RL
Demolition of roof level plant room, installation of additional section of safety balustr…
25/02779/LBC
2025 Approved
63 - 65 Haymarket London SW1Y 4RL
Demolition of roof level plant room, installation of additional section of safety balustr…
25/02778/FULL
2025
1 St James's Market London SW1Y 4SB
Display of a Turtle Sculpture on outside 1 St James's Market, to the right of the main en…
25/03569/ADV
2025
St Albans House 57 - 60 Haymarket London SW1Y 4QX
Display of adverts, information and images to windows along Haymarket, Charles 2nd St and…
25/03260/ADV
2025 Approved
18 - 21 Haymarket London SW1Y 4DQ
Display of nine vinyl images measuring 4000m x 2300m and one vinyl image measuring 3600 x…
25/02771/ADV
2025
23 Haymarket London SW1Y 4DG
Display of internally illuminated fascia sign measuring 3.80m x 3.00m; an internally illu…
25/02874/ADV
2025
23 Haymarket London SW1Y 4DG
Installation of replacement shop front glazing. (Linked with 25/02874/ADV)
25/02873/FULL
2025
Theatre Royal 8 Haymarket London SW1Y 4HT
To provide additional female WCs to the first floor of the Theatre by converting an exist…
25/02577/LBC
2025
Harold Pinter Theatre Panton Street London SW1Y 4DN
Replacement of existing scenery dock door with a new thermal and acoustic scenery dock do…
25/00051/FULL
2025
Harold Pinter Theatre Panton Street London SW1Y 4DN
Replacement of existing scenery dock door with a new thermal and acoustic scenery dock do…
25/00052/LBC
2024 Refused
56 Haymarket London SW1Y 4RP
Use of two areas of the public highway measuring 2.68m x 6.43m and 3.73m x 9.5m for the p…
24/04658/TCH
2024
2 Regent Street London SW1Y 4PF
Installation of additional external heaters located on rail above the shopfront window at…
24/04587/FULL
2023 Approved
Development Site At St Albans, Greener House, Samuel House Haymarket, 13-16 Charles II St Haymarket London
Variation of condition 1, 8, 9, 10, 16, 22, 30, 31 and 46 of planning permission dated 11…
23/05693/FULL
2024
Haymarket House 28 - 29 Haymarket London SW1Y 4SP
Extensions at second to seventh floor levels; new eighth floor and roof top plant screen…
24/02980/FULL
2023 Approved
New Zealand House 80 Haymarket London SW1Y 4TE
Variation of Conditions 1, 9, 24, 25 and 27 of planning permission dated 12th February 20…
23/00571/FULL
2024
26 Haymarket London SW1Y 4SP
Display of non-illuminated logo lettering on seven barriers measuring 0.90m x 1.50m in co…
24/01173/ADV
2018 Approved
27 Haymarket London SW1Y 4SP
Use of an area of the public highway measuring 5.6m x 2.0m for the placing of 4 tables, 1…
18/00082/TCH
2018 Approved
Pizza Express 26 Haymarket London City Of Westminster SW1Y 4EN
Variation of Condition 5 of planning permission dated 5 April 2016 (RN : 16/00373/FULL) f…
18/00092/FULL
2018 Approved
26 Haymarket London SW1Y 4SP
Display of non-illuminated lettering on seven barriers measuring 0.90m x 1.50m from 1 Mar…
18/00093/ADV
2018 Approved
39 Panton Street London SW1Y 4EA
Display of externally illuminated fascia sign measuring 0.455m x 3.10m and externally ill…
18/00700/ADV
2017 Approved
38 Panton Street London SW1Y 4EA
Use of an area of public highway measuring 3.35m x 0.7m for the placing of two tables and…
17/08031/TCH
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.