18 - 21 Haymarket London SW1Y 4DQ Data via plota.co.uk
25/06618/ADV - Advert Application (ADV)
Approved
Proposal
Display of nine shop window vinyls each measuring 4.00m x 4.30m and 1x vinyl measuring 3.60m x 2.40m for a temporary period from 13 October 2025 to 13 November 2025. Data via plota.co.uk
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View original council record ↗Last checked
Application progress
✓
Received
16 Sept 2025
✓
Validated
22 Sept 2025
✓
Approved
7 Oct 2025
Approved on 7 Oct 2025 · Delegated Decision · Last checked 18 Oct 2026
Documents 13
Decision & officer reports 2
Plans & drawings 7
PDF
EXISTING ELEVATION ORANGE STREET
Drawing · 22 Sept 2025
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PDF
EXISTING ELEVATION HAYMARKET
Drawing · 22 Sept 2025
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PDF
DSM PROPOSED WINDOW FIXING DETAILS SCALE 1 30
Drawing · 16 Sept 2025
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PDF
BLOCK PLAN SCALE 1 200 2025
Location Plan · 16 Sept 2025
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PDF
SITE PLAN SCALE 1 1250
Location Plan · 16 Sept 2025
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PDF
DSM GOKEEFE PROPOSED ELEVATION HAYMARKET SCALE 1 50
Drawing · 16 Sept 2025
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PDF
DSM GOKEEFE PROPOSED ELEVATION ORANGE ST SCALE 1 50
Drawing · 16 Sept 2025
View ↗
Site constraints 12
Grade II listed: Burberry's
List entry 1066642 · The pin is inside its outline · 38 more listed buildings within 150 m (5 Grade I, 11 Grade II*, 22 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 38 with distances
- 10 m5, Panton Street Sw1Grade II
- 13 m6, Panton Street Sw1Grade II
- 14 mHarold Pinter TheatreGrade II
- 40 mThe former Carlton TheatreGrade II
- 42 m18, Suffolk Street Sw1Grade I
- 42 m15 Suffolk StreetGrade II
- 57 mThe Haymarket Theatre (Theatre Royal)Grade I
- 58 m8, Oxendon Street Sw1Grade II
- 62 mClareville HouseGrade II
- 64 m12-14, Suffolk Street Sw1Grade II*
- 71 m5 Lampstandards Numbered 1 to 5 (Consecutive)Grade II
- 75 m7, Haymarket Sw1Grade II
- 76 m8, 9 and 11, Suffolk Street Sw1Grade II*
- 76 m20-22, Suffolk Street Sw1Grade II*
- 84 mPrince of Wales TheatreGrade II
- 85 mHer Majesty's TheatreGrade II*
- 92 m6 1/2 and 7, Suffolk Street Sw1Grade II*
- 94 m4, Haymarket Sw1Grade II*
- 94 m1-4, SUFFOLK PLACE SW1 (See details for further address information)Grade II*
- 98 mDorland HouseGrade II
- 99 m6, Suffolk Street Sw1Grade II*
- 104 m5, Suffolk Street Sw1Grade II*
- 105 m3-13, Whitcomb Street Wc2Grade II
- 109 m33, Haymarket Sw1Grade II
- 109 mNew Zealand HouseGrade II
- 110 m2 Lampstandards Numbered 1 and 2Grade II
- 111 mFormer United University ClubGrade II
- 113 mRoyal Opera Arcades (including No 24 Charles II Street and No 5B Pall Mall)Grade I
- 114 m34, Haymarket Sw1Grade II*
- 116 m22, LOWER REGENT STREET SW1 (See details for further address information)Grade II
- 119 m7-9, WATERLOO PLACE SW1 (See details for further address information)Grade II
- 119 mSainsbury Wing at the National GalleryGrade I
- 120 m22, COVENTRY STREET W1 (See details for further address information)Grade II
- 136 mCriterion Theatre and RestaurantGrade II*
- 141 mWestminster Reference LibraryGrade II
- 142 mNational GalleryGrade I
- 144 mTrocaderoGrade II
- 145 mFormer Rialto Cinema and Cafe De ParisGrade II
Haymarket conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 2A.2 Parliament Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is. Also in the corridor of 4A.2 Primrose Hill summit to the Palace of Westminster.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 339 m away: Thames Tideway Tunnel
The site is 339 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 85 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Registered park or garden 224 m away: Trafalgar Square; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site
Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
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Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- SW1Y 4DQ
- Received
- 16 Sept 2025
- Validated
- 22 Sept 2025
- Ward
- St James's
- Case officer
- Show
- Target decision
- 17 Nov 2025
- Decision
- Application Permitted
- Decision date
- 7 Oct 2025
- Decision level
- Delegated Decision
- Applicant
- Show
- Agent
- The Millbridge Group Ltd
How this decision compares
Decided in 15 days from validation, 27 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.
This one15d
Council42d
UK55d
67%decided within 8 weeks
83%approved
1,207decided in the last year
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Public comments
No public comments yet.
Last counted 18 Oct 2026
Consultation & key dates
- Alt. reference
- PP-14334482
- Planning Portal ref
- PP-14334482
- Env. assessment
- No
Historical activity at this location
28 previous applications on record - archival context, not part of the live application.
This property
Previous applications at this address
2025
Approved
Display of nine vinyl images measuring 4000m x 2300m and one vinyl image measuring 3600 x…
2019
Approved
Display of externally illuminated hoarding measuring 6.38m x 57m for a temporary period b…
2019
Refused
Display of an externally illuminated sign on hoarding measuring 10m x 57m for a temporary…
Within ~100m
Nearby activity
2025
Basement And Ground Floor 21 Whitcomb Street London WC2H 7HA
Display of non illuminated hanging sign measuring 0.65m x 0.65m
2025
Refused
Clareville House 47 Whitcomb Street London WC2H 7DH
Alterations to existing ground floor window on Whitcomb Street/Whitcomb Court corner elev…
2025
Refused
Clareville House 47 Whitcomb Street London WC2H 7DH
Alterations to existing ground floor window on Whitcomb Street/Whitcomb Court corner elev…
2025
Approved
Clareville House 26 - 27 Oxendon Street London SW1Y 4EP
Internal alterations at fourth floor level including internal installation of office part…
2025
Approved
56 Haymarket London SW1Y 4RP
Replacement of existing doors and associated alterations.
2025
Refused
Haymarket House 28 - 29 Haymarket London SW1Y 4SP
Display of two externally illuminated static banner advertisements, set within a replica…
2025
Approved
63 - 65 Haymarket London SW1Y 4RL
Demolition of roof level plant room, installation of additional section of safety balustr…
2025
Approved
63 - 65 Haymarket London SW1Y 4RL
Demolition of roof level plant room, installation of additional section of safety balustr…
2025
St Albans House 57 - 60 Haymarket London SW1Y 4QX
Display of adverts, information and images to windows along Haymarket, Charles 2nd St and…
2025
23 Haymarket London SW1Y 4DG
Display of internally illuminated fascia sign measuring 3.80m x 3.00m; an internally illu…
2025
23 Haymarket London SW1Y 4DG
Installation of replacement shop front glazing. (Linked with 25/02874/ADV)
2025
Theatre Royal 8 Haymarket London SW1Y 4HT
To provide additional female WCs to the first floor of the Theatre by converting an exist…
2025
Harold Pinter Theatre Panton Street London SW1Y 4DN
Replacement of existing scenery dock door with a new thermal and acoustic scenery dock do…
2025
Harold Pinter Theatre Panton Street London SW1Y 4DN
Replacement of existing scenery dock door with a new thermal and acoustic scenery dock do…
2024
31 Coventry Street London W1D 6AS
Alterations to shopfront including installation of retractable awning blind oversailing t…
2024
Refused
56 Haymarket London SW1Y 4RP
Use of two areas of the public highway measuring 2.68m x 6.43m and 3.73m x 9.5m for the p…
2024
Clareville House 47 Whitcomb Street London WC2H 7DH
Display of three illuminated fascia signs comprising individually halo lit letters and di…
2024
Clareville House 47 Whitcomb Street London WC2H 7DH
Provision of three illuminated fascia signs comprising individual, halo illuminated lette…
2023
Approved
Development Site At St Albans, Greener House, Samuel House Haymarket, 13-16 Charles II St Haymarket London
Variation of condition 1, 8, 9, 10, 16, 22, 30, 31 and 46 of planning permission dated 11…
2024
Approved
17 Whitcomb Street London WC2H 7HA
Display of externally illuminated projecting sign measuring 500 mm x 400 mm.
2018
Approved
10 St Alban's Street London SW1Y 4SQ
Use of an area of the public highway measuring 3.13m x 0.40m for the placing of timber st…
2018
Approved
2A St James's Market London SW1Y 4SB
Use of an area of the public highway measuring 8.46m x 1.97m for the placing of 12 chairs…
2018
Approved
3 Norris Street London SW1Y 4RJ
Use of an area of the public highway measuring 2.80m x 9.98m for the placing of 12 tables…
2018
Refused
Payphone Site Outside 11 Haymarket London SW1Y 4BP
Display of two internally illuminated digital LCD screens, one on each side of a freestan…
2018
Refused
Payphone Site Outside 11 Haymarket London SW1Y 4BP
Removal of existing BT payphone kiosks and the erection of a freestanding ('InLink') stru…
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application.
View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Track this application
18 - 21 Haymarket London SW1Y 4DQ
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