Basement And Ground Floor 11 Wardour Street London W1D 6PG Data via plota.co.uk

26/07356/ADV - Advert Application (ADV) Pending
Signs & adverts

Proposal

Display of externally illuminated other sign measuring 0.95m X 0.35m, 0.3m X 0.1m, 0.3m X 0.1m, non illuminated other sign 0.15m X 0.15m, 0.5m X 1m, externally illuminated projecting sign 0.5m X 0.5m and non illuminated awning 3.35m X 0.7m Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
27 Oct 2026
Decision
Expected by 22 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 29 Nov 2026 and 17 Dec 2026, from Westminster's recent signs and adverts.

Documents 9

Statements & assessments 1

PDF DESIGN ACCESS HERITAGE_STATEMENT_261026 Background Papers · 27 Oct 2026 View ↗

Plans & drawings 4

PDF LOCATION PLAN Drawing · 27 Oct 2026 View ↗ PDF TITLE_PLAN_NGL83768_GOV.UK Drawing · 27 Oct 2026 View ↗ PDF EXISTING ELEVATION Drawing · 27 Oct 2026 View ↗ PDF SHOPFRONT SIGNAGE PROPOSED_261023_101B-102B Drawing · 27 Oct 2026 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 27 Oct 2026 View ↗ PDF FEECALCULATION Background Papers · 27 Oct 2026 View ↗

Other documents 2

PDF RECEIPT OF APPLICATION Other · 2 Nov 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 27 Oct 2026 View ↗

All documents on the council site ↗

Site constraints 11

Chinatown conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 2A.2 Parliament Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
37 listed buildings within 150 m
Nearest: 7 and 9, Wardour Street W1, Grade II, 3 m away · 2 Grade II*, 35 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 37 with distances
Historic England ↗
National infrastructure project 486 m away: Thames Tideway Tunnel
The site is 486 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 4 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 3 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area202 m² (2,174 sq ft)
Energy ratingB (asset rating 32)
UseRestaurants and Cafes/Drinking Establishments/Takeaways
HeatingAir Conditioning

From the energy performance certificate lodged in November 2025, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

19 Oct 2026Pending

54 Wardour Street London W1D 4JF

Alterations to the Wardour Street and Old Compton Street shopfronts, including n...

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27 Jul 2026Approved

15 Wardour Street London W1D 6PH

Display of three externally illuminated fascia signs measuring 0.56m x 7.3m, 0.5...

26/04191/ADV
3 Jun 2026Withdrawn

19 Wardour Street London W1D 6PL

Use of second and third floors to provide additional restaurant dining space.

26/02556/FULL
13 May 2026Refused

33 - 37 Wardour Street London W1D 6PT

Display of internally illuminated (letters only) signage with cabochon lights ab...

25/07568/ADV

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4 Carlisle Street London W1D 3BJ

Display of internally illumianted fascia sign measuring 1.19m x 3.98m. (Linked w...

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3 Nov 2026Pending

4 Carlisle Street London W1D 3BJ

Retention and regularisation of the existing fascia sign, removal of the existin...

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30 Oct 2026Pending

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Installation of a telecommunications cable within a Grade II listed building to ...

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30 Oct 2026Pending

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Remediation works to the existing facade.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1D 6PG
Received
27 Oct 2026
Validated
27 Oct 2026
Ward
St James's
Case officer
Show
Target decision
22 Dec 2026
Applicant
Show
Agent
Kel+Wil Design

Decision outlook

Day 10 of the 56-day target. Westminster usually decides signs and adverts by day 42.

Day 1046 days to the 56-day target
67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 3 Nov 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15325937
Planning Portal ref
PP-15325937
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
36 Coventry Street London W1D 6BX
Display of non illuminated fascia sign measuring 3m X 0.8m, non illuminated projecting si…
25/07779/ADV
2025
Basement And Ground Floor Astoria House 62 Shaftesbury Avenue London W1D 6LT
Installation of mechanical plant associated with restaurant use.
25/07654/FULL
2025
33 - 37 Wardour Street London W1D 6PT
Display of internally illuminated projecting sign measuring 0.95m X 0.7m, 0.5m X 1.25m, i…
25/07568/ADV
2025 Withdrawn
18 Rupert Street London W1D 6DD
Retention of extract ductwork and air-conditioning condenser unit at rear.
25/06080/FULL
2025
W London Leicester Square 10 Wardour Street London W1D 6QF
Variation of Condition 6 of planning permission dated 27th September 2023 (RN 23/05024/FU…
25/07318/FULL
2025 Approved
Thistle Hotel 39 Coventry Street London W1D 6BZ
The proposed upgrade of an existing telecommunications base station installation comprisi…
25/07208/TELNOT
2025
7 - 14 Coventry Street London W1D 7DH
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus to a Listed Bu…
25/07613/TELNOT
2025 Approved
33 - 37 Wardour Street London W1D 6PT
Alterations to the Wardour Street frontage including the installation of a replacement sh…
25/05329/FULL
2025 Approved
Trocadero 13 Coventry Street London W1D 7DH
Internal and external alterations to facilitate use as casino at part basement, part grou…
25/02802/FULL
2025 Approved
Trocadero 13 Coventry Street London W1D 7DH
Internal and external alterations to facilitate use as casino at part basement, part grou…
25/02803/LBC
2025
32 Wardour Street London W1D 6JJ
Installation of a new shopfront and associated external works including step lighting (si…
25/06591/FULL
2025
32 Wardour Street London W1D 6JJ
Display of three halo illuminated fascia signs measuring 4.30m x 0.40m, 3.20m x 0.30m and…
25/06592/ADV
2025
37 - 38 Coventry Street London W1D 6BY
Display of two internally illuminated fascia signs both measuring 3m x 1.25m, one project…
25/06543/ADV
2025 Approved
Basement And Ground Floor Astoria House 62 Shaftesbury Avenue London W1D 6LT
Display of an internally illuminated fascia sign measuring 2995mm x 800mm, three halo ill…
25/05987/ADV
2025
31 Coventry Street London W1D 6AS
Installation of a new glazed shopfront.
25/06238/FULL
2025 Approved
32 Coventry Street London W1D 6BR
Display of six externally illuminated star nets along Coventry street measuring 0.75m x 1…
25/04542/ADV
2025 Refused
32 Wardour Street London W1D 6JJ
Installation of a new shopfront and associated external works including external lighting…
25/04326/FULL
2025 Refused
37 - 38 Coventry Street London W1D 6BY
Display of two internally illuminated fascia signs measuring 1.35m x 3m, two non illumina…
25/03933/ADV
2025 Approved
19A Rupert Street London W1D 6DF
Display of externally illuminated fascia sign measuring 3.84m X 0.6m, non illuminated han…
25/04717/ADV
2025 Refused
32 Wardour Street London W1D 6JJ
Display of two internally and halo illuminated fascia signs each measuring 5.40m x 0.30m…
25/04327/ADV
2021 Approved
3-5 Wardour Street London W1D 6PB
Display of internally illuminated (letters only) fascia sign measuring 0.75m x 3.85m.
21/06500/ADV
2021
Royal Trafalgar Thistle Hotel Whitcomb Street London WC2H 7HG
Installation of three antennas, one 300mm dish, one 600mm dish enclosed behind GRP screen…
21/05883/FULL
2021 Approved
Astoria House 62 Shaftesbury Avenue London W1D 6LT
Removal of existing plant and installation of new items of building services plant in the…
21/02732/FULL
2021 Approved
3 - 4 Coventry Street London W1D 6BL
Use of ground floor premises as a Casino (Sui Generis) [Site Includes 5-6 Coventry Street]
21/04009/FULL
2021 Approved
1-4 Leicester Square London WC2H 7NA
Use of part ground floor as restaurant (Class E).
21/03417/CLOPUD
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.