33 - 37 Wardour Street London W1D 6PT Data via plota.co.uk

25/07568/ADV - Advert Application (ADV) Refused
Signs & adverts

Proposal

Display of internally illuminated (letters only) signage with cabochon lights above at first floor level measuring 7.550m x 1m overall (SPLIT DECISION). Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
20 Oct 2025
✓
Validated
13 May 2026
✗
Refused
16 Jun 2026
Appeal
Not lodged

Refused on 16 Jun 2026 · Delegated Decision · Last checked 23 Sept 2026

Documents 18

Decision & officer reports 2

PDF REFUSAL-ADVERT CONSENT [PE] Decision Notice · 16 Jun 2026 View ↗ PDF DELEGATED REPORT Report · 16 Jun 2026 View ↗

Plans & drawings 4

PDF EXISTING AND PROPOSED DRAWINGS Drawing · 13 May 2026 View ↗ PDF OS MAP Drawing · 17 Nov 2025 View ↗ PDF EXISTING AND PROPOSED DRAWINGS Superseded document · 17 Nov 2025 View ↗ PDF EXISTING AND PROPOSED DRAWINGS Superseded document · 20 Oct 2025 View ↗

Application forms 3

PDF APPLICATIONFORMREDACTED Application Form · 17 Nov 2025 View ↗ PDF FEECALCULATION Background Papers · 17 Nov 2025 View ↗ PDF FEECALCULATION Background Papers · 20 Oct 2025 View ↗

Other documents 9

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 15 Jun 2026 View ↗ PDF 3RD INVALID LETTER Background Papers · 24 Apr 2026 View ↗ PDF 2ND INVALID LETTER Background Papers · 12 Feb 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 17 Nov 2025 View ↗ PDF 1ST INVALID LETTER Background Papers · 3 Nov 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 22 Oct 2025 View ↗ PDF APPLICATIONFORMREDACTED Superseded document · 20 Oct 2025 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 20 Oct 2025 View ↗ PDF OS MAP Superseded document · 20 Oct 2025 View ↗

All documents on the council site ↗

Site constraints 8

Grade II listed: 27, WARDOUR STREET W1 (See details for further address information)
List entry 1066157 · 14 m away · 31 more listed buildings within 150 m (1 Grade II*, 30 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 31 with distances
Historic England ↗
Chinatown conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 24 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

9 Sept 2026Pending

Basement And Ground Floor 11 Wardour Street London W1D 6PG

Display of four externally illuminated fascia signs signs measuring 0.95m X 0.35...

26/06167/ADV
24 Jun 2026Approved

15 Wardour Street London W1D 6PH

Display of three externally illuminated fascia signs measuring 0.56m x 7.3m, 0.5...

26/04191/ADV
17 Apr 2026Withdrawn

19 Wardour Street London W1D 6PL

Use of second and third floors to provide additional restaurant dining space.

26/02556/FULL

Nearby new applications

25 Jun 2026Pending

1 Irving Street London WC2H 7AT

Installation of new shopfront entrance doors to Unit 5; replacement awning and a...

26/04213/FULL
25 Jun 2026Pending

1 Irving Street London WC2H 7AT

Display of an internally illuminated fascia sign measuring 0.84m x 6.32m; and a ...

26/04214/ADV
1 Oct 2026Pending

Flitcroft House, 114-116 Charing Cross Road London WC2H 0JR

Demolition of the Lift Motor Room at Roof Level to implement application ref. 20...

2026/4152/P
22 Sept 2026Pending

Basement And Ground Floor 3 New Row London WC2N 4LH

Installation of a replacement shopfront. (Linked with 26/06473/LBC)

26/06472/FULL
22 Sept 2026Pending

Basement And Ground Floor 3 New Row London WC2N 4LH

Installation of a replacement shopfront. (Linked with 26/06472/FULL)

26/06473/LBC
30 Sept 2026Pending

25 Monmouth Street London Camden WC2H 9DD

Fasica signage on 25 Monmouth Street and Neals Yard both shopfronts leading into...

2026/4171/A

Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1D 6PT
Received
20 Oct 2025
Validated
13 May 2026
Ward
St James's
Case officer
Show
Target decision
8 Jul 2026
Decision
Application Refused
Decision date
16 Jun 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Morgan Signs & Design Limited

How this decision compares

Decided in 34 days from validation, about the council's usual 36 days. Refused, as 16% of signs and adverts here are.

74%decided within 8 weeks
84%approved
856decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 23 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14423394
Env. assessment
No

Historical activity at this location

30 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Alterations to the Wardour Street frontage including the installation of a replacement sh…
25/05329/FULL
2024 Approved
Use of rear ground floor of No. 39 Wardour Street as extension to existing drinking estab…
24/02275/FULL
2020 Approved
Installation of Closed Circuit Television (CCTV) camera, enclosure and wireless transmitt…
20/04078/FULL
2016 Approved
Replacement of 2no axial fan vents with glazing panes.
16/07257/FULL
2016 Approved
Display of an internally illuminated (letters only) fascia sign at ground floor level mea…
16/06193/ADV
Within ~100m

Nearby activity

2025
3 Macclesfield Street London W1D 6AU
Triple/alternative use of the first floor of 3 and 4 Macclesfield Street for either Resid…
25/08139/FULL
2025
Basement And Ground Floor Astoria House 62 Shaftesbury Avenue London W1D 6LT
Installation of mechanical plant associated with restaurant use.
25/07654/FULL
2025 Withdrawn
18 Rupert Street London W1D 6DD
Retention of extract ductwork and air-conditioning condenser unit at rear.
25/06080/FULL
2025
W London Leicester Square 10 Wardour Street London W1D 6QF
Variation of Condition 6 of planning permission dated 27th September 2023 (RN 23/05024/FU…
25/07318/FULL
2025 Approved
Trocadero 13 Coventry Street London W1D 7DH
Internal and external alterations to facilitate use as casino at part basement, part grou…
25/02802/FULL
2025 Approved
Trocadero 13 Coventry Street London W1D 7DH
Internal and external alterations to facilitate use as casino at part basement, part grou…
25/02803/LBC
2025
32 Wardour Street London W1D 6JJ
Installation of a new shopfront and associated external works including step lighting (si…
25/06591/FULL
2025
32 Wardour Street London W1D 6JJ
Display of three halo illuminated fascia signs measuring 4.30m x 0.40m, 3.20m x 0.30m and…
25/06592/ADV
2025 Approved
Basement And Ground Floor Astoria House 62 Shaftesbury Avenue London W1D 6LT
Display of an internally illuminated fascia sign measuring 2995mm x 800mm, three halo ill…
25/05987/ADV
2025 Refused
32 Wardour Street London W1D 6JJ
Installation of a new shopfront and associated external works including external lighting…
25/04326/FULL
2025 Approved
19A Rupert Street London W1D 6DF
Display of externally illuminated fascia sign measuring 3.84m X 0.6m, non illuminated han…
25/04717/ADV
2025 Refused
32 Wardour Street London W1D 6JJ
Display of two internally and halo illuminated fascia signs each measuring 5.40m x 0.30m…
25/04327/ADV
2025
Pitch 1696 Wardour Street London
Display of a digital LED sreen onto north facing end wall of the kiosk at Pitch 1696 meas…
25/05306/ADV
2025
Telephone Exchange Building 12 Lisle Street London WC2H 7BQ
Retention of two antennas on the Gerrard Buildings Telephone Exchange.
25/04971/FULL
2025
31 Wardour Street London W1D 6PT
Flexible / alternative use of the first to third floor for either continued office, finan…
25/04238/FULL
2025 Approved
Third Floor 34 - 36 Wardour Street London W1D 6QT
Dual / alternative use of the third floor for either office (Class E) or residential (Cla…
25/02656/FULL
2025
18 Rupert Street London W1D 6DD
Display of two internally illuminated fascia signs measuring 0.28m x 3.69m & 0.13m x 3.83…
25/02732/ADV
2025
29 Wardour Street London W1D 6PS
Dual/alternative use of the first, second and third floors for either continued office (C…
25/02323/FULL
2025
29 Wardour Street London W1D 6PS
Dual / alternative use of the first, second and third floors for either continued office…
25/02324/LBC
2025
22 Wardour Street London W1D 6QJ
Display of two internally illuminated fascia signs measuring 2.25m x 0.14m, and 1.90m x 0…
25/01224/ADV
2021 Approved
1-2 Leicester Street London WC2H 7BL
Variation of Condition 5 of planning permission dated 29th October 2019 (RN:19/08407/FULL…
21/07471/FULL
2021 Approved
39 - 45 Shaftesbury Avenue London W1D 6LA
Erection of a single story infill to internal lightwell at second floor level, to create…
21/07290/LBC
2021 Approved
39 - 45 Shaftesbury Avenue London W1D 6LA
Erection of a single storey infill to internal lightwell at second floor level, to create…
21/07289/FULL
2021 Approved
3-5 Wardour Street London W1D 6PB
Display of an internally illuminated (letters only) fascia sign measuring 0.64m x 3.85m a…
21/07224/ADV
2021 Approved
4 Dansey Place London W1D 6EY
Dual / alternative use of first floor (part), second floor and third floor as either a sm…
21/06958/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings