Basement And Ground Floor Astoria House 62 Shaftesbury Avenue London W1D 6LT Data via plota.co.uk

25/05987/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of an internally illuminated fascia sign measuring 2995mm x 800mm, three halo illuminated (letters only) fascia signs measuring 3,500mmx 800mm, 6,200mm x 800 (Curved around building facade) and 9,395mm x 800mm and two internally illuminated (letters and logo only) projecting signs measuring 600mm x 730mm and 800mm x 350mm Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
21 Aug 2025
✓
Approved
9 Sept 2025

Approved on 9 Sept 2025 · Delegated Decision · Last checked 1 Nov 2026

Documents 11

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 9 Sept 2025 View ↗ PDF DELEGATED REPORT Report · 9 Sept 2025 View ↗

Plans & drawings 6

PDF EXTERNAL PROJECTING SIGNAGE DETAILS Drawing · 21 Aug 2025 View ↗ PDF EXTERNAL PROJECTING SIGNAGE DETAILS Drawing · 21 Aug 2025 View ↗ PDF EXISTING AND PROPOSED SHOPFRONT SIGNAGE Drawing · 21 Aug 2025 View ↗ PDF ELEVATION (FRONT) - PROPOSED Drawing · 21 Aug 2025 View ↗ PDF EXTERNAL FASCIA SIGNAGE DETAILS Drawing · 21 Aug 2025 View ↗ PDF LOCATION PLAN Location Plan · 21 Aug 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 21 Aug 2025 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 8 Sept 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 1 Sept 2025 View ↗

All documents on the council site ↗

Site constraints 11

Chinatown conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 2A.2 Parliament Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
37 listed buildings within 150 m
Nearest: 41 and 43, Wardour Street W1, Grade II, 9 m away · 1 Grade II*, 36 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 37 with distances
Historic England ↗
National infrastructure project 573 m away: Thames Tideway Tunnel
The site is 573 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 9 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area322 m² (3,466 sq ft)
Energy ratingB (asset rating 37)
UseRestaurants and Cafes/Drinking Establishments/Takeaways
HeatingAir Conditioning

From the energy performance certificate lodged in December 2025, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1D 6LT
Received
21 Aug 2025
Validated
21 Aug 2025
Ward
St James's
Case officer
Show
Target decision
16 Oct 2025
Decision
Application Permitted
Decision date
9 Sept 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Metrical Design

How this decision compares

Decided in 19 days from validation, 23 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 1 Nov 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14274337
Planning Portal ref
PP-14274337
Env. assessment
No

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025
Installation of mechanical plant associated with restaurant use.
25/07654/FULL
Within ~100m

Nearby activity

2025
3 Macclesfield Street London W1D 6AU
Triple/alternative use of the first floor of 3 and 4 Macclesfield Street for either Resid…
25/08139/FULL
2025
33 - 37 Wardour Street London W1D 6PT
Display of internally illuminated projecting sign measuring 0.95m X 0.7m, 0.5m X 1.25m, i…
25/07568/ADV
2025 Withdrawn
18 Rupert Street London W1D 6DD
Retention of extract ductwork and air-conditioning condenser unit at rear.
25/06080/FULL
2025
W London Leicester Square 10 Wardour Street London W1D 6QF
Variation of Condition 6 of planning permission dated 27th September 2023 (RN 23/05024/FU…
25/07318/FULL
2025 Approved
33 - 37 Wardour Street London W1D 6PT
Alterations to the Wardour Street frontage including the installation of a replacement sh…
25/05329/FULL
2025
32 Wardour Street London W1D 6JJ
Installation of a new shopfront and associated external works including step lighting (si…
25/06591/FULL
2025
32 Wardour Street London W1D 6JJ
Display of three halo illuminated fascia signs measuring 4.30m x 0.40m, 3.20m x 0.30m and…
25/06592/ADV
2025 Refused
32 Wardour Street London W1D 6JJ
Installation of a new shopfront and associated external works including external lighting…
25/04326/FULL
2025 Approved
St Anne's Gardens Wardour Street London W1F 0UN
Alteration to the Wardour Street entrance stair and retaining wall, installation of new i…
25/03991/FULL
2025 Refused
32 Wardour Street London W1D 6JJ
Display of two internally and halo illuminated fascia signs each measuring 5.40m x 0.30m…
25/04327/ADV
2025
Telephone Exchange Building 12 Lisle Street London WC2H 7BQ
Retention of two antennas on the Gerrard Buildings Telephone Exchange.
25/04971/FULL
2025
31 Wardour Street London W1D 6PT
Flexible / alternative use of the first to third floor for either continued office, finan…
25/04238/FULL
2025 Approved
Third Floor 34 - 36 Wardour Street London W1D 6QT
Dual / alternative use of the third floor for either office (Class E) or residential (Cla…
25/02656/FULL
2025
18 Rupert Street London W1D 6DD
Display of two internally illuminated fascia signs measuring 0.28m x 3.69m & 0.13m x 3.83…
25/02732/ADV
2025
29 Wardour Street London W1D 6PS
Dual/alternative use of the first, second and third floors for either continued office (C…
25/02323/FULL
2025
29 Wardour Street London W1D 6PS
Dual / alternative use of the first, second and third floors for either continued office…
25/02324/LBC
2025
22 Wardour Street London W1D 6QJ
Display of two internally illuminated fascia signs measuring 2.25m x 0.14m, and 1.90m x 0…
25/01224/ADV
2025
Astoria House 62 Shaftesbury Avenue London W1D 6LT
Removal of existing plant and installation of new items of building services plant in the…
25/01034/FULL
2025
55 Dean Street London W1D 6AF
London Plane T1 (25M high, 1100mm dia.) - reduce the whole crown of the tree back to the…
25/00924/TPO
2025
5 Lisle Street London WC2H 7BF
Retention of halo illuminated fascia text attached to existing support frame at fascia le…
25/00636/LBC
2021 Approved
29 Wardour Street London W1D 6PS
Removal of existing extract duct and installation of new extract duct to rear elevation a…
21/05720/LBC
2021 Approved
52 Rupert Street London W1D 6DS
Alterations to the shopfront, including installation of new doors on both elevations (par…
21/01384/FULL
2021 Approved
The Gielgud Theatre Shaftesbury Avenue London W1D 6AR
Alterations to including fourth floor link between Mackintosh House and the Gielgud Theat…
21/04294/LBC
2021 Approved
The Gielgud Theatre Shaftesbury Avenue London W1D 6AR
Alterations to include erection of new fourth floor link between Mackintosh House and the…
21/04293/FULL
2021 Approved
Astoria House 62 Shaftesbury Avenue London W1D 6LT
Removal of existing plant and installation of new items of building services plant in the…
21/02732/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.