37 - 38 Coventry Street London W1D 6BY Data via plota.co.uk

25/06543/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of two internally illuminated fascia signs each measuring 3m x 1.25m, one externally illuminated projecting sign measuring 0.85m x 0.85m and two non illuminated vinyls to the wall either side of ATM each measuring 1.145m x 2.787m (max measurements) Data via plota.co.uk

Track application Save this application and get an email when its status or decision changes. Alerts nearby Get email alerts for new planning applications near this address.
View original council record ↗Last checked

Application progress

✓
Received
12 Sept 2025
✓
Approved
17 Apr 2026

Approved on 17 Apr 2026 · Delegated Decision · Last checked 18 Oct 2026

Documents 8

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 17 Apr 2026 View ↗ PDF DELEGATED REPORT Report · 17 Apr 2026 View ↗

Plans & drawings 4

PDF REVISED DRAWINGS Drawing · 16 Apr 2026 View ↗ PDF LOCATION PLAN Location Plan · 12 Sept 2025 View ↗ PDF EXISTING ELEVATION_ AND SECTION9 Drawing · 12 Sept 2025 View ↗ PDF EXISTING ELEVATION Drawing · 12 Sept 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 12 Sept 2025 View ↗

Other documents 1

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 23 Sept 2025 View ↗

All documents on the council site ↗

Site constraints 11

Leicester Square conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 2A.2 Parliament Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
31 listed buildings within 150 m
Nearest: Prince of Wales Theatre, Grade II, 9 m away · 1 Grade II*, 30 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 31 with distances
Historic England ↗
National infrastructure project 431 m away: Thames Tideway Tunnel
The site is 431 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, the site is inside its boundary).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area38 m² (409 sq ft)
Energy ratingD (asset rating 97)
UseA1/A2 Retail and Financial/Professional services
HeatingAir Conditioning

From the energy performance certificate lodged in April 2017, the latest held for this property. The building may have changed since. View the certificate

Work with planning data?

Every application in Westminster - and every UK council - as a live feed, an API, or a bulk CSV export.

About Plota's data service

Other new applications on this street

30 Oct 2026Pending

Trocadero 13 Coventry Street London W1D 7DH

Installation of a telecommunications cable within a Grade II listed building to ...

26/07419/LBC
13 Oct 2026Pending

21 - 22 Coventry Street London W1D 7AE

Installation of retractable fabric awning above the entrance on the Shavers Plac...

26/06375/FULL
20 Aug 2026Approved

The Sky Bar Trocadero 13 Coventry Street London W1D 7DH

Confirmation of the lawful implementation of planning permission dated 31 August...

26/05724/CLEUD
13 Aug 2026Approved

7 - 14 Coventry Street London W1D 7DH

Installation of external light fixtures and fittings to the Coventry Street and ...

26/05532/FULL

Nearby new applications

3 Nov 2026Pending

65-67 Neal Street London WC2H 9PJ

Display of an externally illuminated fascia sign and an externally illuminated p...

2026/4674/A
3 Nov 2026Pending

4 Carlisle Street London W1D 3BJ

Display of internally illumianted fascia sign measuring 1.19m x 3.98m. (Linked w...

26/06008/ADV
3 Nov 2026Pending

4 Carlisle Street London W1D 3BJ

Retention and regularisation of the existing fascia sign, removal of the existin...

26/06011/LBC
30 Oct 2026Pending

6 - 9 Carlton House Terrace London SW1Y 5AG

Details of double doors at ground floor level; and U channel and/or painted bead...

26/07408/ADLBC
30 Oct 2026Pending

Trocadero 13 Coventry Street London W1D 7DH

Installation of a telecommunications cable within a Grade II listed building to ...

26/07419/LBC
30 Oct 2026Pending

Rupert House 19 Rupert Street London W1D 7PA

Remediation works to the existing facade.

26/07422/FULL

Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1D 6BY
Received
12 Sept 2025
Validated
12 Sept 2025
Ward
St James's
Case officer
Show
Target decision
7 Nov 2025
Decision
Application Permitted
Decision date
17 Apr 2026
Decision level
Delegated Decision
Applicant
Show
Leaseholder
Show

How this decision compares

Decided in 217 days from validation, 175 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 18 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14327229
Planning Portal ref
PP-14327229
Env. assessment
No

Historical activity at this location

26 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Refused
Display of two internally illuminated fascia signs measuring 1.35m x 3m, two non illumina…
25/03933/ADV
Within ~100m

Nearby activity

2025
36 Coventry Street London W1D 6BX
Display of non illuminated fascia sign measuring 3m X 0.8m, non illuminated projecting si…
25/07779/ADV
2025 Approved
33 Haymarket London
Installation of signage and painting shopfront.
25/05509/LBC
2025 Withdrawn
18 Rupert Street London W1D 6DD
Retention of extract ductwork and air-conditioning condenser unit at rear.
25/06080/FULL
2025 Approved
33 Haymarket London
Display of an externally illuminated fascia sign measuring 2.5m x 0.3m and an externally…
25/05535/ADV
2025
W London Leicester Square 10 Wardour Street London W1D 6QF
Variation of Condition 6 of planning permission dated 27th September 2023 (RN 23/05024/FU…
25/07318/FULL
2025 Approved
Thistle Hotel 39 Coventry Street London W1D 6BZ
The proposed upgrade of an existing telecommunications base station installation comprisi…
25/07208/TELNOT
2025
7 - 14 Coventry Street London W1D 7DH
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus to a Listed Bu…
25/07613/TELNOT
2025 Approved
Trocadero 13 Coventry Street London W1D 7DH
Internal and external alterations to facilitate use as casino at part basement, part grou…
25/02802/FULL
2025 Approved
Trocadero 13 Coventry Street London W1D 7DH
Internal and external alterations to facilitate use as casino at part basement, part grou…
25/02803/LBC
2025 Approved
48 Leicester Square London WC2H 7LU
Variation of condition 5 of planning permission dated 08 September 2023 (RN: 23/05217/FUL…
25/05456/FULL
2025
31 Coventry Street London W1D 6AS
Installation of a new glazed shopfront.
25/06238/FULL
2025 Approved
32 Coventry Street London W1D 6BR
Display of six externally illuminated star nets along Coventry street measuring 0.75m x 1…
25/04542/ADV
2025 Approved
19A Rupert Street London W1D 6DF
Display of externally illuminated fascia sign measuring 3.84m X 0.6m, non illuminated han…
25/04717/ADV
2025 Refused
Clareville House 47 Whitcomb Street London WC2H 7DH
Alterations to existing ground floor window on Whitcomb Street/Whitcomb Court corner elev…
25/02983/FULL
2025 Refused
Clareville House 47 Whitcomb Street London WC2H 7DH
Alterations to existing ground floor window on Whitcomb Street/Whitcomb Court corner elev…
25/02984/LBC
2025 Approved
Clareville House 26 - 27 Oxendon Street London SW1Y 4EP
Internal alterations at fourth floor level including internal installation of office part…
25/04907/LBC
2025
Pitch 1696 Wardour Street London
Display of a digital LED sreen onto north facing end wall of the kiosk at Pitch 1696 meas…
25/05306/ADV
2025 Refused
Haymarket House 28 - 29 Haymarket London SW1Y 4SP
Display of two externally illuminated static banner advertisements, set within a replica…
25/04023/ADV
2025
The Londoner Hotel 38 Leicester Square London WC2H 7DX
Display of a Turtle Sculpture on utside the main entrance to The Londoner Hotel on Leices…
25/03566/ADV
2025
33 Haymarket London
Display of externally illuminated fascia and projecting signs measuring 2.50m x 0.30m and…
25/03546/ADV
2020 Approved
Ground Floor To First Floor 1 - 4 Leicester Square London WC2H 7NA
Use of first floor to provide 11 hotel guest bedrooms for use in connection with the exis…
20/07793/FULL
2021 Approved
Ground Floor And First Floor Part 3 - 5 Wardour Street London W1D 6PB
Use of ground and first floor as adult gaming centre (sui generis).
21/02463/FULL
2021 Approved
Basement And Ground Floor 25 Wardour Street London W1D 6PP
Installation of two air conditioning cassette units to rear wall at ground floor level.
21/01018/FULL
2021 Approved
31 Coventry Street London W1D 6AS
Replacement of rooftop air conditioning unit, extension of existing high level fall-restr…
21/01013/LBC
2021 Approved
31 Coventry Street London W1D 6AS
Replacement of rooftop air conditioning unit, extension of existing high level fall-restr…
21/01012/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.