88-90,North End Road, London, W14 9EX Data via plota.co.uk

P/2026/02518/ADV - Advertisement REGISTERED: Under Consultation
Signs & adverts

Proposal

Display of 1no internally illuminated fascia sign (letters to be illuminated only) and 1no double sided internally illuminated projecting sign at the front elevation. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
30 Sept 2026
✓
Validated
1 Oct 2026
Decision
Expected by 26 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 26 Nov 2026 and 4 Dec 2026, from Hammersmith and Fulham's recent signs and adverts.

Comments are open until 4 Nov 2026

Comment on this application ↗

Documents 21

Plans & drawings 16

PDF P-203258-100-Location Plan.pdf Drawing · 5 Oct 2026 View ↗ PDF SiteBlock Plan - Existing_included_in_The location plan.pdf Existing Drawings · 5 Oct 2026 View ↗ PDF P-203258-200-Ext Elevation.pdf Existing Drawings · 5 Oct 2026 View ↗ PDF P-203258-210-D-Pro Elevation.pdf Proposed Drawings · 5 Oct 2026 View ↗ PDF P-203258-215-C-Signage Plan.pdf Drawing · 5 Oct 2026 View ↗ PDF Layout Plan - Existing_included_in_Block plan of the site.pdf Existing Drawings · 5 Oct 2026 View ↗ PDF Layout Plan - Proposed_included_in_Block plan of the site.pdf Proposed Drawings · 5 Oct 2026 View ↗ PDF P-203258-100-Location Plan.pdf Drawing · 30 Sept 2026 View ↗ PDF SiteBlock Plan - Existing_included_in_The location plan.pdf Existing Drawings · 30 Sept 2026 View ↗ PDF Layout Plan - Existing_included_in_The location plan.pdf Existing Drawings · 30 Sept 2026 View ↗ PDF P-203258-200-Ext Elevation.pdf Existing Drawings · 30 Sept 2026 View ↗ PDF P-203258-210-C-Pro Elevation.pdf Proposed Drawings · 30 Sept 2026 View ↗ PDF Other relevant information_included_in_Additional plans.pdf Other Reports · 30 Sept 2026 View ↗ PDF P-203258-215-B-Signage Plan.pdf Existing Drawings · 30 Sept 2026 View ↗ PDF Layout Plan - Proposed_included_in_Layout Plan - Existing.pdf Proposed Drawings · 30 Sept 2026 View ↗ PDF Block plan of the site_included_in_Layout Plan - Existing.pdf Drawing · 30 Sept 2026 View ↗

Application forms 2

PDF ApplicationFormRedacted.pdf Application Form Redacted · 5 Oct 2026 View ↗ PDF ApplicationFormRedacted.pdf Application Form Redacted · 30 Sept 2026 View ↗

Other documents 3

PDF P-203258-213-C-Signage Details.pdf Other Reports · 5 Oct 2026 View ↗ PDF SITE_NOTICE_ADVERTISEMENT_CONSENT Site Notice · 5 Oct 2026 View ↗ PDF ACKNOWLEDGEMENT_ADV Acknowledgement letter · 5 Oct 2026 View ↗

All documents on the council site ↗

Site constraints 6

Flood zone 2, rivers and sea
Medium chance: between a 1 in 100 and 1 in 1,000 annual chance from rivers, or 1 in 200 to 1 in 1,000 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Barons Court conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Air quality management area: Hammersmith and Fulham AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
National infrastructure project 538 m away: Thames Tideway Tunnel
The site is 538 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted.
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Inside the Hammersmith and Fulham built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Not green belt · No listed building at the site · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area312 m² (3,358 sq ft)
Energy ratingC (asset rating 56)
UseRetail/Financial and Professional Services
HeatingHeating and Natural Ventilation

From the energy performance certificate lodged in March 2023, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Hammersmith and Fulham
Application type
Advertisement
Postcode
W14 9EX
Received
30 Sept 2026
Validated
1 Oct 2026
Ward
West Kensington
Case officer
Show
Applicant
Show
Agent
Show

Decision outlook

Day 8 of the 56-day target. Hammersmith and Fulham usually decides signs and adverts by day 61.

Day 853 days to the predicted decision (day 61)
43%decided within 8 weeks
98%approved
42decided in the last year

Plota live figures for signs and adverts decided by Hammersmith and Fulham in the last twelve months, from validation. Hammersmith and Fulham decision record →

Consultation & key dates

Consultation
5 Oct 2026
Comments by
4 Nov 2026
Site or press notice
14 Oct 2026
Statutory expiry
26 Nov 2026

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Refused
Advertising Rights On Flank Wall, 84 North End Road, London
Display of hand painted murals measuring 9.2m height x 8.2m width on the flank wall of th…
2025/02886/ADV
2025 Approved
Flat Basement, 22 Charleville Road, London, W14 9JH
Replacement of the existing timber entrance door and timber flag window within the front…
2025/01974/FUL
2025 Approved
4A Castletown Road, London, W14 9HE
Replacement of existing plant equipment and enclosure with a new acoustic enclosure and p…
2025/00613/FUL
2025 Approved
197-199 North End Road, London, W14 9NL
Installation of a Glass Reinforced Plastic (GRP) enclosure on the flat roof at main roof…
2025/01262/FUL
2025
Flat Basement, 11 Comeragh Road, London, W14 9HP
Trimming of a tree with a trunk larger than 75mm - REAR Garden
2025/02824/TREE
2025 Approved
Maisonette Second And Third Floors, 24 Charleville Road, London, W14 9JH
Erection of a rear extension at third floor level, over part of the existing back additio…
2025/01108/FUL
2025
104A North End Road, London, W14 9EX
Erection of an additional floor at main roof level; conversion of existing self-contained…
2025/01727/FUL
2025
Flat Basement, 22 Charleville Road, London, W14 9JH
Both trees 1 & 2 will have lower branches pruned as some are over hanging neighbouring ga…
2025/01598/TREE
2025
Maisonette Basement And Ground 207 North End Road London W14 9NP
Conversion of the basement and ground floor level from 1no self-contained flat into 2no s…
2025/01332/FUL
2024
Bus Shelter Outside West Kensington Underground Station North End Road London W14
Display of double sided internally illuminated freestanding lcd digital screen panel sign…
2024/03233/ADV
2024 Approved
33A Kensington Hall Gardens, London, W14 9LS
Replacement of 6no. existing single glazed timber framed sash windows with new double gla…
2024/02431/FUL
2024 Approved
25 Kensington Hall Gardens, London, W14 9LS
Replacement of 7no existing single glazed timber framed box sash windows with new double…
2024/00419/FUL
2024 Approved
10 Castletown Road, London, W14 9HQ
Replacement of existing timber framed single glazed windows and doors with new double gla…
2024/01233/FUL
2024 Approved
14 Castletown Road, London, W14 9HQ
Replacement of existing single glazed timber framed windows and doors with new double gla…
2024/01040/FUL
2024 Approved
12 Castletown Road, London, W14 9HQ
Replacement of existing single glazed timber framed windows and doors with new double gla…
2024/01039/FUL
2024 Approved
Flat Basement, 15 Castletown Road, London, W14 9HF
Erection of a single storey rear extension, to the side of the existing back addition.
2024/00673/FUL
2023 Approved
102 North End Road, London, W14 9EX
Retention of extractor ducting and erection of new acoustic enclosure around the extracto…
2023/00466/FUL
2023 Approved
33 Kensington Hall Gardens, London, W14 9LS
Replacement of 4no. existing single glazed timber framed sash windows with new double gla…
2023/00069/FUL
2022 Approved
8 Charleville Road, London, W14 9JL
Installation of a manually operated retractable awning to the existing shopfront.
2022/02514/FUL
2022 Approved
4 Kensington Hall Gardens, London, W14 9LS
Replacement of 16no. existing single glazed timber framed box sash windows with new doubl…
2022/02281/FUL
2016 Approved
55 West Kensington Mansions Beaumont Crescent London W14 9PF
Replacement of an existing window with a door to the flank elevation of the existing back…
2016/04059/FUL
2016 Approved
88 - 90 North End Road London W14 9EY
Display of 1no. internally illuminated fascia sign, 1no internally illuminated projecting…
2016/03185/ADV
2016 Refused
98 North End Road London W14 9EX
Change of use of part of the lower ground floor and upper ground floor from restaurant (C…
2016/01984/FUL
2016 Refused
84 North End Road London W14 9ES
Display of an externally illuminated advertisement shroud measuring 8m by 8m on existing…
2016/01564/ADV
2016 Approved
Flat 1 179 - 181 North End Road London W14 9NL
Retention of a rear extension at first floor level on top of the existing back addition
2015/06063/FUL
Hammersmith and Fulham
Planning Authority Score
3.7/10
Below average
#210 of 296 councils
Relevant to this application:
Other decisions

Hammersmith and Fulham is one of the slowest councils in England for householder decisions, ranking #281 out of 296. The council extends the time limit on 63% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are more likely to be approved here than most councils, with a 99% approval rate vs 90% nationally.

Among the slowest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Hammersmith and Fulham decision statistics
Based on MHCLG data, the year to March 2026
95%
Overall approval rate
Above avg (87%) #20 of 296
99%
Householder approved
Above avg (90%) #4 of 296
33%
Decided in 8 weeks
Below avg (63%) #281 of 296
63%
Extended time limit
Above avg (41%) #275 of 296
97%
Minor dwellings approved
209 decided (1-9 homes)
100%
Major dwellings approved
1 decided (10+ homes)
92%
Change of use approved
37 decided
1,321
Total decisions
60 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.