4 Great New Street London EC4A 3BN Data via plota.co.uk

26/00780/ADVT - Advertisement Consent Approved

Proposal

Installation and display of: (i) one internally illuminated fascia sign ['GREGGS'] measuring 2150mm x 500mm, (ii) one non-illuminated projecting sign measuring 600mm x 600mm at a height of 3.2m. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
28 May 2026
✓
Consultation
10 Jun 2026
✓
Approved
11 Sept 2026

Approved on 11 Sept 2026 · Delegated Decision · Last checked 11 Sept 2026

Site constraints 11

Archaeological priority area
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: City of London AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
National infrastructure project about 219 m away: Thames Tideway Tunnel
The site is about 219 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, about 650 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Scheduled monument about 176 m away: Barnard's Inn Hall (Mercers' School); Wider setting of protected view 5A.2 Greenwich Park Wolfe statue to St Paul's Cathedral; 11 listed buildings within 150 m of the postcode pin; Conservation area about 90 m away: Chancery Lane; Inside the City and County of the City of London built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square; Designated open space about 24 m away.
Not affected
Outside flood zones 2 and 3 · Not green belt

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area56 m² (603 sq ft)
Energy ratingB (asset rating 49)
UseRetail/Financial and Professional Services
HeatingAir Conditioning

From the energy performance certificate lodged in July 2023, the latest held for this property, matched to this application by its address. The building may have changed since. View the certificate

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Important details

Application type
Advertisement Consent
Postcode
EC4A 3BN
Received
28 May 2026
Validated
28 May 2026
Ward
Castle Baynard
Case officer
Show
Target decision
23 Jul 2026
Decision
Approved
Decision date
11 Sept 2026
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 106 days from validation, 31 days slower than City of London's median of 75 for signs and adverts. Approved, as 97% of signs and adverts here are.

36%decided within 8 weeks
97%approved
82decided in the last year

Plota live figures for signs and adverts decided by City of London in the last twelve months, from validation. City of London decision record →

Public comments

No public comments yet.

Last counted 11 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14967467
Planning Portal ref
PP-14967467
Consultation
10 Jun 2026
Comments by
24 Jun 2026
Committee
11 Sept 2026
Statutory expiry
23 Jul 2026
Env. assessment
No
City of London
Planning Authority Score
6.7/10
Good
#71 of 296 councils
Relevant to this application:
Other decisions

City of London is one of the fastest councils in England for householder decisions, ranking #1 out of 296. The council extends the time limit on 84% of applications - one of the highest rates in England. Expect your application to take longer than the standard deadline. Householder applications are more likely to be approved here than most councils, with a 100% approval rate vs 90% nationally.

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
City of London decision statistics
Based on MHCLG data, the year to March 2026
97%
Overall approval rate
Above avg (87%) #3 of 296
100%
Householder approved
Above avg (90%) #1 of 296
100%
Decided in 8 weeks
Above avg (63%) #1 of 296
84%
Extended time limit
Above avg (41%) #296 of 296
50%
Minor dwellings approved
4 decided (1-9 homes)
91%
Change of use approved
22 decided
460
Total decisions
14 refused in the year to March 2026

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.