18 Rupert Street London W1D 6DD Data via plota.co.uk
26/07392/ADV - Advert Application (ADV)
Pending
Proposal
Display of an internally illuminated fascia sign measuring 0.69m high x 4.83m wide. Data via plota.co.uk
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View original council record ↗Last checked
Application progress
✓
Received
29 Oct 2026
Decision
Expected by 24 Dec 2026
Under consideration
No decision has been issued yet. Plota predicts a decision between 1 Dec 2026 and 19 Dec 2026, from Westminster's recent signs and adverts.
Documents 6
Statements & assessments 1
Plans & drawings 3
Application forms 1
Other documents 1
Site constraints 11
Chinatown conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 2A.2 Parliament Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
35 listed buildings within 150 m
Nearest: 22 and 24, Rupert Street W1, Grade II, 12 m away · 2 Grade II*, 33 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 35 with distances
- 12 m22 and 24, Rupert Street W1Grade II
- 16 mFormer Rialto Cinema and Cafe De ParisGrade II
- 20 m26, Rupert Street W1Grade II
- 20 m27, WARDOUR STREET W1 (See details for further address information)Grade II
- 21 m7 and 9, Wardour Street W1Grade II
- 27 mThe Blue Posts Public HouseGrade II
- 32 mTrocaderoGrade II
- 47 mSt John's Hospital for Diseases of the SkinGrade II
- 53 m41 and 43, Wardour Street W1Grade II
- 73 mLISLE STREET WC2 (See details for further address information)Grade II
- 74 m30, Gerrard Street W1Grade II
- 76 mPrince of Wales TheatreGrade II
- 77 m20-24, Shaftesbury AvenueGrade II
- 80 m19, Gerrard Street W1Grade II
- 81 m31, Gerrard Street W1Grade II
- 85 m18, Gerrard Street W1Grade II
- 91 mThe Apollo TheatreGrade II
- 92 m18-20, Coventry Street Wc2Grade II
- 93 mThe Gielgud TheatreGrade II
- 95 mThe Lyric TheatreGrade II
- 95 m22, COVENTRY STREET W1 (See details for further address information)Grade II
- 96 m16, Gerrard Street W1Grade II
- 97 mThe Queen's TheatreGrade II
- 112 m34, Haymarket Sw1Grade II*
- 113 m14-27, Lisle Street Wc2Grade II
- 116 m33, Haymarket Sw1Grade II
- 118 m36, Gerrard Street W1Grade II
- 118 mClareville HouseGrade II
- 119 mThe London PavilionGrade II
- 137 m8, Oxendon Street Sw1Grade II
- 137 m12, Gerrard Street W1Grade II
- 139 m39, Gerrard Street W1Grade II
- 144 mPair of Piers With Urns Each Side of St Anne's, SohoGrade II
- 146 m40, Gerrard Street W1Grade II
- 148 mChurch of Notre Dame de FranceGrade II*
National infrastructure project 509 m away: Thames Tideway Tunnel
The site is 509 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 21 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site
Checked on 4 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
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Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- W1D 6DD
- Received
- 29 Oct 2026
- Validated
- 29 Oct 2026
- Ward
- St James's
- Case officer
- Show
- Target decision
- 24 Dec 2026
- Applicant
- Show
- Agent
- Studio 3A Ltd.
Decision outlook
Day 8 of the 56-day target. Westminster usually decides signs and adverts by day 42.
Day 848 days to the 56-day target
67%decided within 8 weeks
83%approved
1,207decided in the last year
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Public comments
No public comments yet.
Last counted 4 Nov 2026
Consultation & key dates
- Alt. reference
- PP-15333319
- Planning Portal ref
- PP-15333319
- Env. assessment
- No
Historical activity at this location
27 previous applications on record - archival context, not part of the live application.
This property
Previous applications at this address
Within ~100m
Nearby activity
2025
36 Coventry Street London W1D 6BX
Display of non illuminated fascia sign measuring 3m X 0.8m, non illuminated projecting si…
2025
Basement And Ground Floor Astoria House 62 Shaftesbury Avenue London W1D 6LT
Installation of mechanical plant associated with restaurant use.
2025
33 - 37 Wardour Street London W1D 6PT
Display of internally illuminated projecting sign measuring 0.95m X 0.7m, 0.5m X 1.25m, i…
2025
W London Leicester Square 10 Wardour Street London W1D 6QF
Variation of Condition 6 of planning permission dated 27th September 2023 (RN 23/05024/FU…
2025
Approved
Thistle Hotel 39 Coventry Street London W1D 6BZ
The proposed upgrade of an existing telecommunications base station installation comprisi…
2025
7 - 14 Coventry Street London W1D 7DH
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus to a Listed Bu…
2025
Approved
33 - 37 Wardour Street London W1D 6PT
Alterations to the Wardour Street frontage including the installation of a replacement sh…
2025
Approved
Trocadero 13 Coventry Street London W1D 7DH
Internal and external alterations to facilitate use as casino at part basement, part grou…
2025
Approved
Trocadero 13 Coventry Street London W1D 7DH
Internal and external alterations to facilitate use as casino at part basement, part grou…
2025
37 - 38 Coventry Street London W1D 6BY
Display of two internally illuminated fascia signs both measuring 3m x 1.25m, one project…
2025
Approved
Basement And Ground Floor Astoria House 62 Shaftesbury Avenue London W1D 6LT
Display of an internally illuminated fascia sign measuring 2995mm x 800mm, three halo ill…
2025
31 Coventry Street London W1D 6AS
Installation of a new glazed shopfront.
2025
Approved
32 Coventry Street London W1D 6BR
Display of six externally illuminated star nets along Coventry street measuring 0.75m x 1…
2025
Refused
32 Wardour Street London W1D 6JJ
Installation of a new shopfront and associated external works including external lighting…
2025
Refused
37 - 38 Coventry Street London W1D 6BY
Display of two internally illuminated fascia signs measuring 1.35m x 3m, two non illumina…
2025
Approved
19A Rupert Street London W1D 6DF
Display of externally illuminated fascia sign measuring 3.84m X 0.6m, non illuminated han…
2025
Refused
32 Wardour Street London W1D 6JJ
Display of two internally and halo illuminated fascia signs each measuring 5.40m x 0.30m…
2025
Pitch 1696 Wardour Street London
Display of a digital LED sreen onto north facing end wall of the kiosk at Pitch 1696 meas…
2025
31 Wardour Street London W1D 6PT
Flexible / alternative use of the first to third floor for either continued office, finan…
2025
Approved
Third Floor 34 - 36 Wardour Street London W1D 6QT
Dual / alternative use of the third floor for either office (Class E) or residential (Cla…
2021
Approved
3-5 Wardour Street London W1D 6PB
Display of an internally illuminated (letters only) fascia sign measuring 0.64m x 3.85m a…
2021
Approved
Development Site At 5 Swiss Court And 48 Leicester Square London
Variation of Condition 5 of planning permission dated 17 November 2020 (RN: 20/06078/FULL…
2021
Approved
Thistle Hotel 39 Coventry Street London W1D 6BZ
Use of the public highway measuring 1.50m x 10.2m for the placing of 14 chairs, 7 tables…
2021
Approved
3 - 4 Coventry Street London W1D 6BL
Stripout of modern bar fittings at lower ground and basement levels.
2021
Approved
Royal Trafalgar Thistle Hotel Whitcomb Street London WC2H 7HG
Installation of three antennas, one 300mm dish, one 600mm dish enclosed behind GRP screen…
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application.
View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
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18 Rupert Street London W1D 6DD
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