105 - 107 Pimlico Road London SW1W 8PH Data via plota.co.uk

25/08230/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of non-illuminated fascia sign measuring 0.29 m x 2.31 m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
11 Nov 2025
✓
Approved
12 Feb 2026

Approved on 12 Feb 2026 · Delegated Decision · Last checked 10 Oct 2026

Documents 14

Decision & officer reports 2

PDF NOT REQ'D-ADVERT CONSENT [PE] Decision Notice · 12 Feb 2026 View ↗ PDF DELEGATED REPORT Report · 12 Feb 2026 View ↗

Plans & drawings 5

PDF LOCATION PLAN Location Plan · 11 Nov 2025 View ↗ PDF EX_LOCATION PLAN -A Location Plan · 11 Nov 2025 View ↗ PDF EXISTING ELEVATION Drawing · 11 Nov 2025 View ↗ PDF PROPOSED ELEVATION Drawing · 11 Nov 2025 View ↗ PDF SIGNAGE DETAIL Drawing · 11 Nov 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 11 Nov 2025 View ↗

Other documents 6

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 11 Feb 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 17 Nov 2025 View ↗ IMG 247_PIMLICO ROAD CORNER_EXISTING Photo · 11 Nov 2025 View ↗ IMG 247_PIMLICO ROAD CORNER_PROPOSED Photo · 11 Nov 2025 View ↗ IMG 247_PIMLICO ROAD_EXISTING Photo · 11 Nov 2025 View ↗ IMG 247_PIMLICO ROAD_PROPOSED Photo · 11 Nov 2025 View ↗

All documents on the council site ↗

Site constraints 10

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
2 Article 4 directions
Article 4 Direction Class E To C3 Out Central Activity Zone · Article 4 Basement Development Permitted Rights Removed. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
National infrastructure project: Thames Tideway Tunnel
The site is inside the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 126 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Archaeological priority area: City of Westminster APA 3.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
9 listed buildings within 150 m
Nearest: 22-31, Bloomfield Terrace Sw1, Grade II, 58 m away · 9 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 9 with distances
Historic England ↗
Registered park or garden 88 m away: ROYAL HOSPITAL, CHELSEA and RANELAGH GARDENS
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
Also on the record
Conservation area 41 m away: Belgravia; Inside the City of Westminster built-up area; Public transport access: PTAL 6a (excellent), TfL 2023, for the 100 m square.
Not affected
Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1W 8PH
Received
11 Nov 2025
Validated
11 Nov 2025
Ward
Knightsbridge & Belgravia
Case officer
Show
Target decision
6 Jan 2026
Decision
Not required
Decision date
12 Feb 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Sanchez Benton Architects
Leaseholder
Show

How this decision compares

Decided in 93 days from validation, 51 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 10 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14470694
Planning Portal ref
PP-14470694
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
Pimlico Road London
Display of 23 banners on lamp post measuring 2.0m x 0.8m for a temporary period from 08.0…
25/05692/ADV
2025
8 Whistler Square London SW1W 8BW
Revision of the external illumination of the Level 6 terrace of 8 Whistler Square from up…
25/07106/FULL
2025 Approved
18-22 Holbein Place, London, SW1W 8NL
Installation of one non-illuminated fascia signage and one internally illuminated menu ho…
CA/25/03818
2025 Approved
18-22 Holbein Place, London, SW1W 8NL
Erection of single storey infill extension to rear and changes to existing shopfront; ins…
PP/25/03817
2025 Approved
65 Pimlico Road London SW1W 8NE
Installation of one condenser unit at rear lower ground floor facade.
25/04770/FULL
2025
74A Pimlico Road London SW1W 8LS
Replace existing single-glazed windows with double or triple glazed windows and replace f…
25/05154/FULL
2025 Refused
18-22 Holbein Place, London, SW1W 8NL
Erection of a single storey infill extension to rear and changes to existing shopfront; i…
PP/25/02276
2025 Approved
7 Bloomfield Terrace London SW1W 8PG
Variation of condition 1 and 11 of planning permission dated 12 February 2024 (RN:23/0473…
25/01107/FULL
2025
85 Pimlico Road London SW1W 8PH
Display of 8 decorated trees with Illuminated boxes; 7 lamppost festive motif (Christmas…
25/03818/ADV
2025
65 Pimlico Road London SW1W 8NE
Installation of replacement shopfront.
25/03252/FULL
2024
31 Bloomfield Terrace London SW1W 8PQ
Restoration and renovation and erection of a new adjoining dwelling to the south to stabi…
24/08117/LBC
2024
31 Bloomfield Terrace London SW1W 8PQ
Restoration and renovation and erection of a new adjoining dwelling to the south to stabi…
24/08116/FULL
2024
85 Pimlico Road London SW1W 8PH
Display of illuminated festive decorations to include eight decorated trees; four cross s…
24/06442/ADV
2024
36 Bloomfield Terrace London SW1W 8PQ
T1 Magnolia rear left, Neighbours tree. To help improve light into garden of no 35, reduc…
24/05527/TCA
2024
35 Bloomfield Terrace London SW1W 8PQ
T1 Magnolia rear left, Neighbours tree. To help improve light into garden of no 35, reduc…
24/05319/TCA
2024
31 Bloomfield Terrace London SW1W 8PQ
Erection of a new adjoining dwelling to the south to stabilise the southern flank wall, i…
24/05305/LBC
2024
31 Bloomfield Terrace London SW1W 8PQ
Erection of a new adjoining dwelling to the south to stabilise the southern flank wall, i…
24/05304/FULL
2024 Approved
84 Pimlico Road, LONDON, SW1W 8PL
Change to the stall riser of the shopfront; changing 3no glazed panels and 1no side retur…
PP/24/03412
2024 Approved
15 Passmore Street London SW1W 8HR
Variation of Conditions 1 and 12 of planning permission dated 7th February 2024 (RN 22/07…
24/01201/FULL
2023 Approved
16 Bloomfield Terrace London SW1W 8PG
Installation of four air source heat pump units and access platform/safety rail to rear r…
23/04360/LBC
2019 Approved
35 Bloomfield Terrace London SW1W 8PQ
Installation of condenser unit within a timber enclosure in the rear garden.
19/01726/FULL
2019 Approved
35 Bloomfield Terrace London SW1W 8PQ
Installation of condenser unit within a timber enclosure located in the rear garden and a…
19/02064/LBC
2016 Withdrawn
7 Bloomfield Terrace London SW1W 8PG
Excavation to create new lower basement floor beneath house and part rear garden and erec…
16/05861/LBC
2018 Approved
11 Bloomfield Terrace London SW1W 8PG
Demolition of existing extension at rear lower ground floor level and erection of a singl…
18/10418/LBC
2018 Approved
11 Bloomfield Terrace London SW1W 8PG
Demolition of existing extension at rear lower ground floor level and erection of a singl…
18/10417/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.