Basement To Ground Floor 51 Pimlico Road London SW1W 8NE Data via plota.co.uk

26/05056/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of non illuminated awning sign measuring 5.35m X 4.08m Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
28 Jul 2026
✓
Validated
6 Aug 2026
✓
Approved
24 Aug 2026

Approved on 24 Aug 2026 · Delegated Decision · Last checked 4 Oct 2026

Documents 12

Decision & officer reports 2

PDF NOT REQ'D-ADVERT CONSENT [PE] Decision Notice · 24 Aug 2026 View ↗ PDF DELEGATED REPORT Report · 24 Aug 2026 View ↗

Plans & drawings 4

PDF VICTORIAN AWNING SPECIFICATION DRAWINGS - REV C Drawing · 6 Aug 2026 View ↗ PDF LOCATION PLAN Drawing · 28 Jul 2026 View ↗ PDF VICTORIAN AWNING SPECIFICATION DRAWINGS - REV B Superseded document · 28 Jul 2026 View ↗ PDF BRANDING PROOF - REV D Drawing · 28 Jul 2026 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 28 Jul 2026 View ↗ PDF FEECALCULATION Background Papers · 28 Jul 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 20 Aug 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 30 Jul 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 30 Jul 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 28 Jul 2026 View ↗

All documents on the council site ↗

Site constraints 10

23 listed buildings within 150 m
Nearest: Public House, Grade II, 25 m away · 2 Grade I, 21 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 23 with distances
Historic England ↗
Flood zone 2, rivers and sea
Medium chance: between a 1 in 100 and 1 in 1,000 annual chance from rivers, or 1 in 200 to 1 in 1,000 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Belgravia conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Direction Class E To C3 Out Central Activity Zone · Article 4 Basement Development Permitted Rights Removed. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
National infrastructure project: Thames Tideway Tunnel
The site is inside the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 229 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Archaeological priority area: City of Westminster APA 3.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Also on the record
Registered park or garden 221 m away: ROYAL HOSPITAL, CHELSEA and RANELAGH GARDENS; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1W 8NE
Received
28 Jul 2026
Validated
6 Aug 2026
Ward
Knightsbridge & Belgravia
Case officer
Show
Target decision
1 Oct 2026
Decision
Not required
Decision date
24 Aug 2026
Decision level
Delegated Decision
Applicant
Show

How this decision compares

Decided in 18 days from validation, 24 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 4 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15001624
Planning Portal ref
PP-15001624
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
Pimlico Road London
Display of 23 banners on lamp post measuring 2.0m x 0.8m for a temporary period from 08.0…
25/05692/ADV
2025 Approved
Mozart Terrace 186 Ebury Street London SW1W 8UP
3 x London planes (T2, T3, T4, rear): Reduce crowns back to previous most recent points o…
25/06224/TCA
2025 Approved
30 Pimlico Road London SW1W 8LJ
Installation of a new shopfront including glazing to rear sash windows and other associat…
25/05236/FULL
2025 Approved
30 Pimlico Road London SW1W 8LJ
Installation of a new shopfront including glazing to rear sash windows and other associat…
25/05237/LBC
2025 Approved
The Orange Public House 37 - 39 Pimlico Road London SW1W 8NE
External fire escape stair from first floor terrace to connect to existing fire escape st…
25/04270/LBC
2025 Approved
The Orange Public House 37 - 39 Pimlico Road London SW1W 8NE
External fire escape stair from first floor terrace to connect to existing fire escape st…
25/04269/FULL
2025 Approved
65 Pimlico Road London SW1W 8NE
Installation of one condenser unit at rear lower ground floor facade.
25/04770/FULL
2025
45 Bloomfield Terrace London SW1W 8PQ
Alterations to lower ground level window and door openings and internal alterations inclu…
25/05771/LBC
2025
45 Bloomfield Terrace London SW1W 8PQ
Alterations to lower ground level window and door openings and internal alterations inclu…
25/05770/FULL
2025
4 Bloomfield Terrace London SW1W 8PG
Installation of orangery extension to replace existing conservatory including minor layou…
25/05768/LBC
2025
4 Bloomfield Terrace London SW1W 8PG
Installation of orangery extension to replace existing conservatory including minor layou…
25/05767/FULL
2025 Approved
7 Bloomfield Terrace London SW1W 8PG
Variation of condition 1 and 11 of planning permission dated 12 February 2024 (RN:23/0473…
25/01107/FULL
2025 Approved
7 Bloomfield Terrace London SW1W 8PG
Erection of full width extension at rear lower ground floor level with terrace above; exc…
25/02769/LBC
2025
65 Pimlico Road London SW1W 8NE
Installation of replacement shopfront.
25/03252/FULL
2025
26 Pimlico Road London SW1W 8LJ
Replacement of shopfront and rear sash windows, and installation of rear wall mounted ext…
25/03247/FULL
2025
26 Pimlico Road London SW1W 8LJ
Replacement of shopfront and rear sash windows, installation of rear wall mounted externa…
25/03248/LBC
2025
16 Ranelagh Grove London SW1W 8PD
Installation of replacement secondary glazing.
25/00484/LBC
2024 Withdrawn
St Barnabas Parsonage St Barnabas Street London SW1W 8PF
Installation of secondary glazing.
24/08703/FULL
2024
9 Coleshill Flats Ebury Street London SW1W 8LW
Replacement of all existing front and rear windows (Flat 9)
24/08891/LBC
2024
31 Bloomfield Terrace London SW1W 8PQ
Restoration and renovation and erection of a new adjoining dwelling to the south to stabi…
24/08117/LBC
2019 Withdrawn
Site At 41, 43, 57, 59, 61 And 63 Pimlico Road London SW1W 8NE
Variation of Conditions 1 and 6 of planning permission dated 30 November 2016 (RN: 16/045…
19/03040/FULL
2020 Approved
49 Pimlico Road London SW1W 8NE
Replacement shopfront.
20/04013/FULL
2020 Approved
St Barnabas Church St Barnabas Street London SW1W 8PF
Installation of new lighting scheme.
20/04609/EEN
2020 Approved
49 Pimlico Road London SW1W 8NE
Display of one externally illuminated fascia sign measuring 0.51m x 5.2m.
20/04137/ADV
2019 Approved
Site At 41, 43, 45, 57, 59, 61 And 63 Pimlico Road London SW1W 8NE
Demolition and development, including basement excavation, behind a retained front facade…
19/09663/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings