20 Broadwick Street London W1F 8HT Data via plota.co.uk

26/06300/ADV - Advert Application (ADV) Approved
Signs & advertsCommercial premises

Proposal

Display of internally illuminated with fairy lights, a suitcase and Paddington wording complete with a doorway decoration in the shape of Aunt Lucy's Marmalade Jar (Christmas Decorations) to the front of the hotel measuring 5m X 2m Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
15 Sept 2026
✓
Validated
23 Sept 2026
✓
Approved
30 Sept 2026

Approved on 30 Sept 2026 · Delegated Decision · Last checked 2 Oct 2026

Documents 11

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 30 Sept 2026 View ↗ PDF DELEGATED REPORT Report · 30 Sept 2026 View ↗

Plans & drawings 3

PDF LOCATION PLAN Drawing · 15 Sept 2026 View ↗ IMG HOTEL FACADE FINAL Drawing · 15 Sept 2026 View ↗ PDF FACADE APPLICATION WESTMINSTER Drawing · 15 Sept 2026 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 15 Sept 2026 View ↗ PDF FEECALCULATION Background Papers · 15 Sept 2026 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 28 Sept 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 23 Sept 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 23 Sept 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 15 Sept 2026 View ↗

All documents on the council site ↗

Site constraints 8

Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
36 listed buildings within 150 m
Nearest: 24, Berwick Street, Grade II, 32 m away · 1 Grade II*, 35 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 36 with distances
Historic England ↗
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 25 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1F 8HT
Received
15 Sept 2026
Validated
23 Sept 2026
Case officer
Show
Target decision
18 Nov 2026
Decision
Application Permitted
Decision date
30 Sept 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Banana Split Ltd

How this decision compares

Decided in 7 days from validation, 29 days faster than Westminster's median of 36 for signs and adverts. Approved, as 84% of signs and adverts here are.

74%decided within 8 weeks
84%approved
856decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 2 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15226168
Env. assessment
No

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025
Removal of existing awnings, erection of roof terrace enclosures at 7th floor level, inst…
25/07129/FULL
2025
Display of Christmas decorations on the front of the building for temporary periosn from…
25/06365/ADV
Within ~100m

Nearby activity

2025
Public Convenience Site Near To 32-34 Broadwick Street London W1F 8JB
Use of the Broadwick Street Public Conveniences from public conveniences (sui generis) to…
25/07995/COFUL
2025 Approved
35 Broadwick Street London W1F 0DH
Installation of new shopfront to Broadwick Street and Lexington Street
25/05412/FULL
2025
35 Broadwick Street London W1F 0DH
Display of non illuminated haording sign measuring 4.1m x 8.5m.
25/07501/ADV
2025
13 - 17 Broadwick Street London W1F 0DE
Display of non illuminated vinyle branding applied to existing five planters measuring 1m…
25/07504/ADV
2025 Approved
37 Berwick Street London W1F 8RS
Installation of a new openable shopfront including new doors and a retractable awning on…
25/04220/FULL
2025 Approved
Basement And Ground Floor 112 - 114 Wardour Street London W1F 0TS
Alteration to the approved left-sided shopfront window; alteration being to the glazing a…
25/05457/FULL
2025 Approved
35 Broadwick Street London W1F 0DH
Display of two halo illuminated fascia signs both measuring 1.1m x 0.3m.
25/05413/ADV
2025 Approved
The Ship 116 Wardour Street London W1F 0TT
Display of letterings on replacement and new traditional canvas drop leaf awnings to each…
25/04076/ADV
2025 Approved
73 - 74 Berwick Street London W1F 8TQ
Renewal of display for a temporary period of six months of a non-illuminated estate agent…
25/04423/AD7
2025 Withdrawn
4 Broadwick Street London W1F 0DA
Re-decoration of existing shopfront. (Linked with 25/03282/ADV)
25/03281/FULL
2025
4 Broadwick Street London W1F 0DA
Display of externally illuminated fascia sign measuring 0.29m x 2.70m; internally illumin…
25/03282/ADV
2025
141 Wardour Street London W1F 0UT
Display of two non- illuminated satin stainless steel signs bonded to external face of gl…
25/02305/ADV
2025
3 Hopkins Street London W1F 0DW
Display of two internally illuminated fascia signs measuring 0.28m x 1.49m and one intern…
25/02197/ADV
2025
Ground Floor Rear 44 Lexington Street London W1F 0LW
Refurbishment works to the annex at the rear of 44 Lexington Street, reinstating the roof…
25/00553/FULL
2025
Ground Floor Rear 44 Lexington Street London W1F 0LW
Refurbishment works to the annex at the rear of 44 Lexington Street, reinstating the roof…
25/00554/LBC
2024
1 - 7 Livonia Street London W1F 8AD
Demolition of existing plant rooms, erection of a new floor, erection of replacement plan…
24/08571/FULL
2024 Approved
18 Broadwick Street London W1F 8JB
Display of externally illuminated Christmas decorations measuring 17m x 10m for a tempora…
24/07869/ADV
2024
7 Broadwick Street London W1F 0DA
Variation of Condition 1 of planning permission dated 10 January 2023 (RN: 22/07256/FULL)…
24/06994/FULL
2024
18 Broadwick Street London W1F 8JB
Installation of ventilation louvre above the retail entrance door of the Berwick Street e…
24/06347/FULL
2024
18 Broadwick Street London W1F 8JB
Display of internally illuminated fascia sign (letters only) 0.3 x 265m and 0.25 x 0.1m a…
24/06213/ADV
2017 Approved
Amalco House 26-28 Broadwick Street London W1F 8JB
Variation of Conditions 3 and 4 of planning permission dated 15 October 2016 (Ref: 16/061…
17/01031/FULL
2017 Approved
Amalco House 26-28 Broadwick Street London W1F 8JB
Variation of Conditions 5 and 6 of planning permission dated 20 December 2016 (RN: 16/108…
17/01029/FULL
2020 Approved
35 Broadwick Street London W1F 0DH
Use of two area of the public highway for the placing of six tables and twelve chairs in…
20/06371/TCH
2020 Approved
24 Berwick Street London W1F 8RD
Dual / alternative use of the first and second floors for either office accommodation (Cl…
20/06460/FULL
2020 Approved
Berwick Street London
Display of 6 non illuminated banners, measuring 0.5m x 1m, affixed to lamp-posts on the w…
20/06166/COADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use