35 Broadwick Street London W1F 0DH Data via plota.co.uk

25/05413/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of two halo illuminated fascia signs both measuring 1.1m x 0.3m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
1 Aug 2025
✓
Approved
18 Aug 2025

Approved on 18 Aug 2025 · Delegated Decision · Last checked 31 Oct 2026

Documents 9

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 18 Aug 2025 View ↗ PDF DELEGATED REPORT Report · 18 Aug 2025 View ↗

Plans & drawings 1

PDF EXISTING AND PROPOSED DRAWINGS Drawing · 1 Aug 2025 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 1 Aug 2025 View ↗ PDF FEECALCULATION Background Papers · 1 Aug 2025 View ↗

Other documents 4

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 15 Aug 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 11 Aug 2025 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 1 Aug 2025 View ↗ PDF COVER LETTER - BROADWICK ST - 8028 Background Papers · 1 Aug 2025 View ↗

All documents on the council site ↗

Site constraints 11

Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 4A.2 Primrose Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
34 listed buildings within 150 m
Nearest: 44 and 46, Lexington Street W1, Grade II, 17 m away · 1 Grade II*, 33 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 34 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 885 m away: Thames Tideway Tunnel
The site is 885 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 43 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area154 m² (1,658 sq ft)
Energy ratingD (asset rating 97)
UseA3/A4/A5 Restaurant and Cafes/Drinking Establishments and Hot Food takeaways
HeatingAir Conditioning

From the energy performance certificate lodged in January 2017, the latest held for this property. The building may have changed since. View the certificate

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1F 0DH
Received
1 Aug 2025
Validated
1 Aug 2025
Ward
West End
Case officer
Show
Target decision
26 Sept 2025
Decision
Application Permitted
Decision date
18 Aug 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Planning Potential Ltd.

How this decision compares

Decided in 17 days from validation, 25 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 31 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14158104
Planning Portal ref
PP-14158104
Env. assessment
No

Historical activity at this location

30 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025 Approved
Installation of new shopfront to Broadwick Street and Lexington Street
25/05412/FULL
2025
Display of non illuminated haording sign measuring 4.1m x 8.5m.
25/07501/ADV
2021 Approved
Use of two area of the public highway for the placing of six tables and twelve chairs in…
21/06369/TCH
2020 Approved
Use of two area of the public highway for the placing of six tables and twelve chairs in…
20/06371/TCH
2017 Approved
Display of two internally illuminated fascia signs (letters only) measuring 1.15m X 8.30m…
17/05458/ADV
Within ~100m

Nearby activity

2025
Public Convenience Site Near To 32-34 Broadwick Street London W1F 8JB
Use of the Broadwick Street Public Conveniences from public conveniences (sui generis) to…
25/07995/COFUL
2025 Approved
42 - 44 Beak Street London W1F 9RH
Installation of a replacement entrance door and the formation of an additional new entran…
25/06226/FULL
2025
13 - 17 Broadwick Street London W1F 0DE
Display of non illuminated vinyle branding applied to existing five planters measuring 1m…
25/07504/ADV
2025
20 Broadwick Street London W1F 8HT
Removal of existing awnings, erection of roof terrace enclosures at 7th floor level, inst…
25/07129/FULL
2025 Refused
50 - 54 Beak Street London W1F 9RN
Alterations to the existing shopfront, including reduction in height of stallrisers to gr…
25/05567/FULL
2025
16 Dufour's Place London
Display of one externally illuminated fascia sign measuring 0.4m x 0.4m and one non illum…
25/06659/ADV
2025
1 Silver Place London W1F 0JW
Repairs and alterations to ground floor shopfront stallrisers to No. 1 and No. 2 Silver P…
25/06425/FULL
2025
20 Broadwick Street London W1F 8HT
Display of Christmas decorations on the front of the building for temporary periosn from…
25/06365/ADV
2025 Approved
45 Lexington Street London W1F 9AN
Installation of plant and associated noise attenuation comprising two HVAC units mounted…
25/02114/FULL
2025
Ground Floor East 60 - 62 Broadwick Street London W1F 7AN
Display of non illuminated painted door sign measuring 3.87m X 2.025m (Ground floor eleva…
25/03250/ADV
2025
3 Hopkins Street London W1F 0DW
Display of two internally illuminated fascia signs measuring 0.28m x 1.49m and one intern…
25/02197/ADV
2025
45 Lexington Street London W1F 9AN
Installation of plant and associated noise attenuation comprising 2 x HVAC units mounted…
25/02115/LBC
2025
Ground Floor Rear 44 Lexington Street London W1F 0LW
Refurbishment works to the annex at the rear of 44 Lexington Street, reinstating the roof…
25/00553/FULL
2025
Ground Floor Rear 44 Lexington Street London W1F 0LW
Refurbishment works to the annex at the rear of 44 Lexington Street, reinstating the roof…
25/00554/LBC
2024 Approved
21 Great Pulteney Street London W1F 9NG
Display of non-illuminated canvas awnings with lettering measuring 5m X 1.2m, 3.19m X 1.2…
24/08667/ADV
2024
1 - 7 Livonia Street London W1F 8AD
Demolition of existing plant rooms, erection of a new floor, erection of replacement plan…
24/08571/FULL
2024
21 Great Pulteney Street London W1F 9NG
Installation of awnings to fascia of pub. (Linked with 24/08479/FULL)
24/08480/LBC
2024
21 Great Pulteney Street London W1F 9NG
Installation of awnings to fascia of pub. (Linked with 24/08480/LBC)
24/08479/FULL
2024 Approved
18 Broadwick Street London W1F 8JB
Display of externally illuminated Christmas decorations measuring 17m x 10m for a tempora…
24/07869/ADV
2024
Ingestre Court Ingestre Place London W1F 0JL
Installation of 6 pole mounted antennas on a freestanding frame, 4 600mm transmission dis…
24/07739/TELCOM
2017 Approved
Amalco House 26-28 Broadwick Street London W1F 8JB
Variation of Conditions 3 and 4 of planning permission dated 15 October 2016 (Ref: 16/061…
17/01031/FULL
2017 Approved
Amalco House 26-28 Broadwick Street London W1F 8JB
Variation of Conditions 5 and 6 of planning permission dated 20 December 2016 (RN: 16/108…
17/01029/FULL
2020 Approved
Berwick Street London
Display of 6 non illuminated banners, measuring 0.5m x 1m, affixed to lamp-posts on the w…
20/06166/COADV
2020 Refused
79 Beak Street London W1F 9SU
Retention of four alarm boxes on front facade
20/05210/LBC
2020 Refused
79 Beak Street London W1F 9SU
Retention of four alarm boxes on front facade
20/05209/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.