31 King Street Covent Garden London WC2E 8JD Data via plota.co.uk

25/06780/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of two halo illuminated fascia signs each measuring 0.81m x 0.26m. (Linked app: 25/06779/LBC). Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
22 Sept 2025
✓
Approved
14 Nov 2025

Approved on 14 Nov 2025 · Delegated Decision · Last checked 19 Oct 2026

Documents 10

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 14 Nov 2025 View ↗ PDF DELEGATED REPORT Report · 14 Nov 2025 View ↗

Statements & assessments 1

PDF HERITAGE AND ACCESS STATEMENT COMBINED 1 Heritage Statement · 22 Sept 2025 View ↗

Plans & drawings 4

PDF REVISED DRAWINGS Superseded document · 12 Nov 2025 View ↗ PDF REVISED DRAWINGS Drawing · 12 Nov 2025 View ↗ PDF LOCATION PLAN Location Plan · 22 Sept 2025 View ↗ PDF ARCHITECTURAL DRAWING PACK Superseded document · 22 Sept 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 22 Sept 2025 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 10 Oct 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 25 Sept 2025 View ↗

All documents on the council site ↗

Site constraints 10

Grade II listed: 29 and 30, King Street Wc2
List entry 1221463 · The pin is inside its outline · 79 more listed buildings within 150 m (1 Grade I, 5 Grade II*, 73 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 79 with distances
Historic England ↗
Covent Garden conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
National infrastructure project 239 m away: Thames Tideway Tunnel
The site is 239 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 7 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area170 m² (1,830 sq ft)
Energy ratingA (asset rating 25)
UseRestaurants and Cafes/Drinking Establishments/Takeaways
HeatingAir Conditioning

From the energy performance certificate lodged in May 2024, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

27 Aug 2026Approved

Basement And Ground Floor 7 King Street Covent Garden London WC2E 8HN

Display of externally illuminated fascia and hanging signs measuring 0.71m x 0.1...

26/05893/ADV
3 Jun 2026Approved

26 King Street Covent Garden London WC2E 8HN

Installation of signage and awnings.

26/03443/LBC

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2 Nov 2026Pending

9 Henrietta Street London WC2E 8PW

Refurbishments to the ground floor entrance, alterations to the rear third floor...

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2 Nov 2026Pending

9 Henrietta Street London WC2E 8PW

Refurbishments to the ground floor entrance, alterations to the rear third floor...

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30 Oct 2026Pending

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Installation of a telecommunications cable within a Grade II listed building to ...

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Display of non-illuminated vinyl lettering and graphics to five ground-floor sho...

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Installation of non-illuminated vinyl lettering to the external face of the exis...

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2E 8JD
Received
22 Sept 2025
Validated
22 Sept 2025
Ward
St James's
Case officer
Show
Target decision
17 Nov 2025
Decision
Application Permitted
Decision date
14 Nov 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Flagship Store Development Ltd

How this decision compares

Decided in 53 days from validation, 11 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

1comment received
1 objecting

1 neighbour consulted · Last counted 19 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14348537
Planning Portal ref
PP-14348537
Env. assessment
No

Historical activity at this location

30 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025
Redecoration of facade, addition of new signage & new interior fit-out. (Linked with 25/0…
25/06779/LBC
2025 Approved
Display of externally non-illuminated vinyls across the various facades in Floral Court i…
25/03823/ADV
2025 Approved
Display of non-illuminated vinyls to windows.
25/03815/LBC
2023 Approved
Display of two branded awnings measuring 2.178 m wide and 3.563 m wide.
23/07693/ADV
2023
Installation of two retractable awnings.
23/07526/LBC
Within ~100m

Nearby activity

2025
11 Garrick Street London WC2E 9AR
Internal alterations at first floor level and installation of an external condenser unit…
25/08002/LBC
2025 Withdrawn
11 Garrick Street London WC2E 9AR
Installation of external condenser unit at 1st floor flat roof area; replacement of doors…
25/05904/LBC
2025 Approved
14 Floral Street London WC2E 9DH
Installation of replacement plant equipment at roof level of 14 Floral Street.
25/05445/FULL
2025 Approved
26 King Street Covent Garden London WC2E 8HN
Installation of secondary glazing at first, second and third floor levels.
25/05075/LBC
2025
19 - 21 Long Acre London WC2E 9LD
Display of one internally illuminated fascia sign measuring 0.7m x 0.7m and one internall…
25/06739/ADV
2025 Approved
St Pauls Church Bedford Street London WC2E 9ED
1 x dead cherry: fell
25/05596/TDD
2025
23 - 24 Henrietta Street London WC2E 8ND
Installation of two retractable awnings and anchor bolt fixings, removal/relocation of se…
25/04316/LBC
2025
30 Henrietta Street London WC2E 8NA
Installation of a retractable awning and anchor fixings, and removal of the existing awni…
25/04322/LBC
2025
First Floor 11 Garrick Street London WC2E 9AR
Installation of an air-conditioning system comprising an external condenser unit on rear…
25/03638/LBC
2025
First Floor 11 Garrick Street London WC2E 9AR
Installation of an external condenser unit to rear first floor roof. (Linked with 25/0363…
25/03637/FULL
2025
60 Circus Road London NW8 9SE
Installation of new UKPN Green GRP meter housing and new wall lights to the side return g…
25/02997/FULL
2025
Ground Floor 23 - 24 Henrietta Street London WC2E 8ND
Internal fit out works and painting of the exterior of the facade with new signage and do…
25/02991/LBC
2025
26 King Street Covent Garden London WC2E 8HN
Repair works to the render and brick work on the facade and at basement level, together w…
25/02023/LBC
2025
Land At Conduit Court Covent Garden London
Continued display of the installation of 14 illuminated arches and mirrored panels within…
25/01654/ADV
2024
Basement And Ground Floor 5 King Street Covent Garden London WC2E 8HN
Use of an area of the public highway measuring 3.4m by 2.7m for the placing of four table…
24/09074/TCH
2024
26 King Street Covent Garden London WC2E 8HN
Internal works associated with the use of the building as a composite delicatessen, resta…
24/08504/LBC
2024
26 King Street Covent Garden London WC2E 8HN
Variation of condition 1 of planning permission dated 22nd March 2024 (RN:23/07668/FULL)…
24/08512/FULL
2024
35 King Street Covent Garden London WC2E 8JG
Display of one non illuminated fascia sign measuring 0.15m x 1m, one non illuminated proj…
24/08348/ADV
2024 Approved
26 King Street Covent Garden London WC2E 8HN
Confirmation that the removal of the ceiling slab and features above the first-floor stai…
24/07487/CLLB
2024
23 - 24 Henrietta Street London WC2E 8ND
Variation of condition 3 of planning permission dated 12 December 2019 (RN:19/07224/FULL)…
24/06611/FULL
2022 Approved
11 - 12 Floral Street London WC2E 9DS
Amalgamation of 11 and 12 Floral Street at ground floor level; creation of a new opening…
22/02840/FULL
2022 Approved
Land At Conduit Court Covent Garden London
Continued display of the installation of 14 illuminated arches and mirrored panels measur…
22/03383/ADV
2022 Approved
8 Garrick Street London WC2E 9BH
Use of an area of public highway measuring 8.4m x 0.96m for the placing of four tables an…
22/00451/TCH
2022 Approved
Ground Floor And Basement 10 - 12 Garrick Street London WC2E 9BH
Use of an area of the public highway measuring 6.2m x 0.9m for the placing of three table…
22/00449/TCH
2022 Approved
32 Rose Street London WC2E 9EB
Replacement of eight windows at fourth floor level with timber double glazed windows.
22/02648/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.