19 - 21 Long Acre London WC2E 9LD Data via plota.co.uk

25/06739/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of one internally illuminated projecting sign measuring 0.6m x 0.6m. Data via plota.co.uk

Track application Save this application and get an email when its status or decision changes. Alerts nearby Get email alerts for new planning applications near this address.
View original council record ↗Last checked

Application progress

✓
Received
19 Sept 2025
✓
Approved
7 Nov 2025

Approved on 7 Nov 2025 · Delegated Decision · Last checked 18 Oct 2026

Documents 8

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 7 Nov 2025 View ↗ PDF DELEGATED REPORT Report · 7 Nov 2025 View ↗

Plans & drawings 2

PDF EXTERNAL SIGNAGE ELEVATIONS Drawing · 19 Sept 2025 View ↗ PDF SITE LOCATION PLAN Location Plan · 19 Sept 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 19 Sept 2025 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 6 Nov 2025 View ↗ PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 6 Nov 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 24 Sept 2025 View ↗

All documents on the council site ↗

Site constraints 10

Covent Garden conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 322 m away: Thames Tideway Tunnel
The site is 322 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 54 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
78 listed buildings within 150 m
Nearest: Yard Premises to Rear of Numbers 22 and 23, Grade II, 7 m away · 2 Grade I, 5 Grade II*, 71 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 78 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Work with planning data?

Every application in Westminster - and every UK council - as a live feed, an API, or a bulk CSV export.

About Plota's data service

Nearby new applications

3 Nov 2026Pending

65-67 Neal Street London WC2H 9PJ

Display of an externally illuminated fascia sign and an externally illuminated p...

2026/4674/A
2 Nov 2026Pending

9 Henrietta Street London WC2E 8PW

Refurbishments to the ground floor entrance, alterations to the rear third floor...

26/07432/FULL
2 Nov 2026Pending

9 Henrietta Street London WC2E 8PW

Refurbishments to the ground floor entrance, alterations to the rear third floor...

26/07433/LBC
30 Oct 2026Pending

Trocadero 13 Coventry Street London W1D 7DH

Installation of a telecommunications cable within a Grade II listed building to ...

26/07419/LBC
30 Oct 2026Pending

Rupert House 19 Rupert Street London W1D 7PA

Remediation works to the existing facade.

26/07422/FULL
30 Oct 2026Pending

1 Upper St Martin's Lane London WC2H 9NY

Display of non-illuminated vinyl lettering and graphics to five ground-floor sho...

26/07083/ADV

Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2E 9LD
Received
19 Sept 2025
Validated
19 Sept 2025
Ward
St James's
Case officer
Show
Target decision
14 Nov 2025
Decision
Application Permitted
Decision date
7 Nov 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Whittam Cox Architects
Leaseholder
Show

How this decision compares

Decided in 49 days from validation, 7 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 18 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14342244
Planning Portal ref
PP-14342244
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
14 Floral Street London WC2E 9DH
Installation of replacement plant equipment at roof level of 14 Floral Street.
25/05445/FULL
2025
18 Mercer Street London WC2H 9QE
Display of non illuminated public painted mural art measuring 11.4m x 15.1m.
25/07429/ADV
2025 Withdrawn
18 Mercer Street London WC2H 9QE
Display of painted mural public artwork measuring 11.4m x 17.1m for a five year period fr…
25/05620/ADV
2025 Approved
26 King Street Covent Garden London WC2E 8HN
Installation of secondary glazing at first, second and third floor levels.
25/05075/LBC
2025
31 King Street Covent Garden London WC2E 8JD
Redecoration of facade, addition of new signage & new interior fit-out. (Linked with 25/0…
25/06779/LBC
2025
31 King Street Covent Garden London WC2E 8JD
Display of on-illuminated hanging sign measuring 0.60m x 0.60m; two internally illuminate…
25/06780/ADV
2025 Approved
121 Long Acre London WC2E 9PA
Display of two internally (letters only) illuminated fascia sign measuring 0.48m x 3.275m…
25/05891/ADV
2025 Approved
12 Langley Court London WC2E 9JY
Replacement of the existing Crittall windows with aluminium double glazed windows on the…
25/03876/FULL
2025 Approved
30 - 31 Long Acre London WC2E 9LA
Display of externally illuminated fascia sign measuring 600mm x 600 and externally illumi…
25/04179/ADV
2025 Approved
30 - 31 Long Acre London WC2E 9LA
Internal retail fit-out works and external signage.
25/04178/LBC
2025 Approved
112-115 Long Acre, London WC2E 9PA
not required - duplicate submission to 25/05150/ADV
25/05324/ADV
2025 Approved
31 King Street Covent Garden London WC2E 8JD
Display of externally non-illuminated vinyls across the various facades in Floral Court i…
25/03823/ADV
2025 Approved
130 Long Acre London WC2E 9AA
Display of two internally illuminated 'face-lit' fascia signs (one on Long Acre and one o…
25/03903/ADV
2025 Approved
12 Upper St Martin's Lane London WC2H 9FB
Regulation 5 Notification for works at Slingsby Place, 12 Upper Street Martin's Lane, WC2…
25/04114/TELNOT
2025
1 - 4 Langley Court London WC2E 9JY
Minor alterations to the roof including the removal and replacement of handrails, roof la…
25/03610/FULL
2025
138 Long Acre London WC2E 9AA
Display of one non illuminated awning measuring 1.2m x 5.66m to front elevation at ground…
25/02508/ADV
2025
26 King Street Covent Garden London WC2E 8HN
Repair works to the render and brick work on the facade and at basement level, together w…
25/02023/LBC
2025
Land At Conduit Court Covent Garden London
Continued display of the installation of 14 illuminated arches and mirrored panels within…
25/01654/ADV
2025
Long Acre London
Display of LED Christmas lighting along Long Acre at 6 x crossings comprised of star and…
25/00658/ADV
2025
13 Slingsby Place London WC2E 9AB
Variation of condition 5 of planning permission dated 09 February 2023 (RN: 22/08534/FULL…
25/00059/FULL
2021 Approved
25 Floral Street London WC2E 9DS
Display of an externally-illuminated hanging sign measuring 0.9m x 1.3m.
21/07093/ADV
2021 Refused
38 Long Acre London WC2E 9JT
Display of one internally illuminated fascia sign measuring 0.83m x 5.072m and one extern…
21/08298/ADV
2021 Approved
Flat 1 40 King Street Covent Garden London WC2E 8JS
Internal alterations to floor plan at first floor level.
21/07703/LBC
2021 Refused
23 Slingsby Place London WC2E 9AB
Display of one internally illuminated fascia sign measuring 0.6m x 2.87m, two externally…
21/07669/ADV
2021 Approved
14 Floral Street London WC2E 9DH
Display of non-illuminated projecting sign measuring 0.35m x 0.55m, two non-illuminated s…
21/06589/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.