Basement And Ground Floor 7 King Street Covent Garden London WC2E 8HN Data via plota.co.uk

26/05893/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of externally illuminated fascia and hanging signs measuring 0.71m x 0.18m and 0.80mx 0.300m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
27 Aug 2026
✓
Approved
21 Sept 2026

Approved on 21 Sept 2026 · Delegated Decision · Last checked 25 Sept 2026

Documents 13

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 21 Sept 2026 View ↗ PDF DELEGATED REPORT Report · 21 Sept 2026 View ↗

Statements & assessments 2

PDF DESIGN AND ACCESS STATEMENT_P2 Design and Access Statement · 27 Aug 2026 View ↗ PDF HERITAGE STATEMENT Heritage Statement · 27 Aug 2026 View ↗

Plans & drawings 6

PDF SITE LOCATION PLAN_P2 Location Plan · 27 Aug 2026 View ↗ PDF BLOCK PLAN_P2 Location Plan · 27 Aug 2026 View ↗ PDF EXISTING ELEVATIONS AND SECTIONS_P2 Drawing · 27 Aug 2026 View ↗ PDF PRPOSED ELEVATIONS AND SECTIONS_P2 Drawing · 27 Aug 2026 View ↗ PDF PROPOSED FASCIA SIGNAGE_P2 Drawing · 27 Aug 2026 View ↗ PDF PROPOSED PROJECTING BLADE SIGN_P2 Drawing · 27 Aug 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 27 Aug 2026 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 17 Sept 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 3 Sept 2026 View ↗

All documents on the council site ↗

Site constraints 10

77 listed buildings within 150 m
Nearest: 8, King Street, Grade II, 4 m away · 2 Grade I, 5 Grade II*, 70 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 77 with distances
Historic England ↗
Covent Garden conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
National infrastructure project 212 m away: Thames Tideway Tunnel
The site is 212 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 29 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

3 Jun 2026Approved

26 King Street Covent Garden London WC2E 8HN

Installation of signage and awnings.

26/03443/LBC

Nearby new applications

26 Oct 2026Pending

8 Shorts Gardens London WC2H 9AU

Repairs to the shopfront to Shorts Gardens and installation of a new drip detail

2026/4355/L
22 Oct 2026Pending

15A Little Newport Street London WC2H 7JJ

The positioning and use within the premises of a small, self-contained, freestan...

26/06242/CLEUD
22 Oct 2026Pending

16 Moor Street London W1D 5AP

Display of internally illuminated fascia sign measuring 3.31m X 0.31m, 2.32m X 0...

26/07239/ADV
21 Oct 2026Pending

19 - 20 Irving Street London WC2H 7AU

Use of the first, second and third floors of 20 Irving Street from office (Class...

26/07080/FULL
21 Oct 2026Pending

39 Wellington Street London WC2E 7BB

Replacement of part of an approved opaque glazed panel with a solid wall and met...

26/06039/LBC
21 Oct 2026Pending

23 Slingsby Place London WC2E 9AB

Use of a private forcourt for placement of 14 tables, 15 chairs, 32-seat benches...

26/06730/TCH

Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
WC2E 8HN
Received
27 Aug 2026
Validated
27 Aug 2026
Ward
St James's
Case officer
Show
Target decision
22 Oct 2026
Decision
Application Permitted
Decision date
21 Sept 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Thomas-McBrien Architects

How this decision compares

Decided in 25 days from validation, 15 days faster than Westminster's median of 40 for signs and adverts. Approved, as 83% of signs and adverts here are.

69%decided within 8 weeks
83%approved
1,132decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 25 Sept 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15190148
Planning Portal ref
PP-15190148
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Approved
3A The Market Covent Garden London WC2E 8RA
Repainting of the shopfront facades, together with replacement of tenant signage.
25/06317/LBC
2025 Refused
1 The Market Covent Garden London WC2E 8RA
Installation of a single large umbrella to replace two existing umbrellas covering extern…
25/06107/FULL
2025 Approved
1 The Market Covent Garden London WC2E 8RA
Installation of a single large umbrella to replace two existing umbrellas covering extern…
25/06108/LBC
2025 Approved
14 Floral Street London WC2E 9DH
Installation of replacement plant equipment at roof level of 14 Floral Street.
25/05445/FULL
2025
19 Henrietta Street London WC2E 8QH
Variation of condition 5 of planning permission dated 13 October 2023 (RN: 23/05812/FULL)…
25/07188/FULL
2025 Approved
14 The Market Covent Garden London WC2E 8RB
Internal alterations to the ground floor in connection with the refurbishment of the comm…
25/05545/LBC
2025 Approved
26 King Street Covent Garden London WC2E 8HN
Installation of secondary glazing at first, second and third floor levels.
25/05075/LBC
2025
31 King Street Covent Garden London WC2E 8JD
Redecoration of facade, addition of new signage & new interior fit-out. (Linked with 25/0…
25/06779/LBC
2025
31 King Street Covent Garden London WC2E 8JD
Display of on-illuminated hanging sign measuring 0.60m x 0.60m; two internally illuminate…
25/06780/ADV
2025 Approved
St Pauls Church Bedford Street London WC2E 9ED
1 x dead cherry: fell
25/05596/TDD
2025 Approved
31 King Street Covent Garden London WC2E 8JD
Display of externally non-illuminated vinyls across the various facades in Floral Court i…
25/03823/ADV
2025
Henrietta Street London
Use of various areas of the public highway outside Nos. 3, 4, 5-6, 10, 11, 14, 15, 16, 17…
25/04311/FULL
2025
10 Henrietta Street London WC2E 8PS
Installation of a retractable awning and coach screw fixings, removal of existing plastic…
25/04317/LBC
2025
23 - 24 Henrietta Street London WC2E 8ND
Installation of two retractable awnings and anchor bolt fixings, removal/relocation of se…
25/04316/LBC
2025
30 Henrietta Street London WC2E 8NA
Installation of a retractable awning and anchor fixings, and removal of the existing awni…
25/04322/LBC
2025 Approved
16 Henrietta Street London WC2E 8QH
Display of externally illuminated fascia sign measuring 1.289 m x 0.485 m and externally…
25/02886/ADV
2025
60 Circus Road London NW8 9SE
Installation of new UKPN Green GRP meter housing and new wall lights to the side return g…
25/02997/FULL
2025
Ground Floor 23 - 24 Henrietta Street London WC2E 8ND
Internal fit out works and painting of the exterior of the facade with new signage and do…
25/02991/LBC
2025
26 King Street Covent Garden London WC2E 8HN
Repair works to the render and brick work on the facade and at basement level, together w…
25/02023/LBC
2024
Basement And Ground Floor 5 King Street Covent Garden London WC2E 8HN
Use of an area of the public highway measuring 3.4m by 2.7m for the placing of four table…
24/09074/TCH
2022 Approved
27 King Street Covent Garden London WC2E 8JD
Display of temporary festive festoon lighting on buildings lining the north and south sid…
22/03997/ADV
2022 Approved
King Street Covent Garden London
Temporary installation of festoon lighting to facades of King Street, using removable Vel…
22/03935/LBC
2022
39 Wellington Street London WC2E 7BB
Installation of LED screen internally behind existing window mounted on existing display…
22/05287/LBC
2022 Approved
11 - 12 Floral Street London WC2E 9DS
Amalgamation of 11 and 12 Floral Street at ground floor level through the creation of a n…
22/02841/LBC
2022 Approved
11 - 12 Floral Street London WC2E 9DS
Amalgamation of 11 and 12 Floral Street at ground floor level; creation of a new opening…
22/02840/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use