21 - 22 Coventry Street London W1D 7AE Data via plota.co.uk

26/03664/ADV - Advert Application (ADV) Refused
Signs & adverts

Proposal

Display of 8 internally illuminated fascia signs each measuring 3.10m x 0.26m; 4 internally illuminated hanging signs each measuring 0.90m x 0.43m; a double-sided projecting sign measuring 1.17m x 1.64m; and an internally illuminated sign measuring 1.50m x 0.25m. (Linked with 26/03665/LBC) Data via plota.co.uk

Track application Save this application and get an email when its status or decision changes. Alerts nearby Get email alerts for new planning applications near this address.
View original council record ↗Last checked

Application progress

✓
Received
4 Jun 2026
✓
Validated
19 Jun 2026
✗
Refused
14 Aug 2026
Appeal
Not lodged

Refused on 14 Aug 2026 · Delegated Decision · Last checked 15 Aug 2026

Documents 5

Decision & officer reports 2

PDF REFUSAL-ADVERT CONSENT [PE] Decision Notice · 14 Aug 2026 View ↗ PDF DELEGATED REPORT Report · 14 Aug 2026 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 30 Jul 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 19 Jun 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 5 Jun 2026 View ↗

All documents on the council site ↗

Associated applications 2

  • Part of

    Listed buildingPending26/03665/LBC
    Installation of signage (Linked with)
    • AdvertisementDisplay of 8 internally illuminated fascia signs each measuring 3.10m x 0.26m; 4 internally…RefusedThis application26/03664/ADV

Site constraints 8

Grade II listed: 22, COVENTRY STREET W1 (See details for further address information)
List entry 1356974 · 9 m from the pin · 25 more listed buildings within 150 m (1 Grade I, 2 Grade II*, 22 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 25 with distances
Historic England ↗
Haymarket conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 1.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Work with planning data?

Every application in Westminster - and every UK council - as a live feed, an API, or a bulk CSV export.

About Plota's data service

Other new applications on this street

20 Aug 2026Pending

The Sky Bar Trocadero 13 Coventry Street London W1D 7DH

Confirmation of the lawful implementation of planning permission dated 31 August...

26/05724/CLEUD
13 Aug 2026Pending

7 - 14 Coventry Street London W1D 7DH

Installation of external light fixtures and fittings to the Coventry Street and ...

26/05532/FULL
30 Jun 2026Pending

31 Coventry Street London W1D 6AS

Display of a building replica shroud advert attached to the scaffolding measurin...

26/04307/ADV
23 Jun 2026Pending

Trocadero 13 Coventry Street London W1D 7DH

Strictly temporary scaffold mounted shroud, associated advertisement, support/fi...

26/04161/LBC

Nearby new applications

7 Sept 2026Pending

Haymarket House 28 - 29 Haymarket London SW1Y 4SP

Details of a mock-up on site showing the treatment and relationship of the parti...

26/06110/ADFULL
26 Aug 2026Pending

54 Charing Cross Road London WC2H 0BB

Replacement shopfront.

26/05869/FULL
7 Sept 2026Pending

106 - 108 Regent Street London W1B 5RU

Display of non-illuminated vinyl wrap at shopfront glass until 1st March 2027. (...

26/06087/ADV
4 Sept 2026Pending

106 - 108 Regent Street London W1B 5RU

Display of non-illuminated vinyl wrap at shopfront glass until 1st March 2027. (...

26/06057/LBC
1 Sept 2026Pending

12 Golden Square London W1F 9JE

Replacement of a louvre to a window at fifth floor level.

26/05960/FULL
15 May 2026Pending

Manette Street London

Display of an internally illuminated fascia sign measuring 1.742m X 0.549m (SITE...

26/03216/ADV

Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1D 7AE
Received
4 Jun 2026
Validated
19 Jun 2026
Ward
St James's
Case officer
Show
Target decision
14 Aug 2026
Decision
Application Refused
Decision date
14 Aug 2026
Decision level
Delegated Decision
Agent
Firstplan

How this decision compares

Decided in 56 days from validation, 20 days slower than Westminster's median of 36 for signs and adverts. Refused, as 16% of signs and adverts here are.

76%decided within 8 weeks
84%approved
502decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 15 Aug 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14986789
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
The London Pavillion 1 Piccadilly London W1J 0DA
Display of scaffolding shrouds with 1:1 printed image of the building and 3x inset illumi…
25/07888/ADV
2025
36 Coventry Street London W1D 6BX
Display of non illuminated fascia sign measuring 3m X 0.8m, non illuminated projecting si…
25/07779/ADV
2025 Approved
33 Haymarket London
Installation of signage and painting shopfront.
25/05509/LBC
2025 Withdrawn
18 Rupert Street London W1D 6DD
Retention of extract ductwork and air-conditioning condenser unit at rear.
25/06080/FULL
2025 Approved
33 Haymarket London
Display of an externally illuminated fascia sign measuring 2.5m x 0.3m and an externally…
25/05535/ADV
2025 Approved
Thistle Hotel 39 Coventry Street London W1D 6BZ
The proposed upgrade of an existing telecommunications base station installation comprisi…
25/07208/TELNOT
2025
7 - 14 Coventry Street London W1D 7DH
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus to a Listed Bu…
25/07613/TELNOT
2025 Approved
Trocadero 13 Coventry Street London W1D 7DH
Internal and external alterations to facilitate use as casino at part basement, part grou…
25/02802/FULL
2025 Approved
Trocadero 13 Coventry Street London W1D 7DH
Internal and external alterations to facilitate use as casino at part basement, part grou…
25/02803/LBC
2025
37 - 38 Coventry Street London W1D 6BY
Display of two internally illuminated fascia signs both measuring 3m x 1.25m, one project…
25/06543/ADV
2025
Piccadilly Circus Station Piccadilly London W1J 9HS
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus to a Listed Bu…
25/06847/TELNOT
2025
31 Coventry Street London W1D 6AS
Installation of a new glazed shopfront.
25/06238/FULL
2025 Approved
32 Coventry Street London W1D 6BR
Display of six externally illuminated star nets along Coventry street measuring 0.75m x 1…
25/04542/ADV
2025 Refused
37 - 38 Coventry Street London W1D 6BY
Display of two internally illuminated fascia signs measuring 1.35m x 3m, two non illumina…
25/03933/ADV
2025 Approved
19A Rupert Street London W1D 6DF
Display of externally illuminated fascia sign measuring 3.84m X 0.6m, non illuminated han…
25/04717/ADV
2025 Approved
Lower Ground Floor, Basement And Part Ground Floor Criterion Building 225 - 229 Piccadilly London W1J 9HR
Display of one internally illuminated fascia sign measuring 1.2m x 1.98m to replace exist…
25/04386/ADV
2025 Refused
Clareville House 47 Whitcomb Street London WC2H 7DH
Alterations to existing ground floor window on Whitcomb Street/Whitcomb Court corner elev…
25/02983/FULL
2025 Refused
Clareville House 47 Whitcomb Street London WC2H 7DH
Alterations to existing ground floor window on Whitcomb Street/Whitcomb Court corner elev…
25/02984/LBC
2025 Approved
Clareville House 26 - 27 Oxendon Street London SW1Y 4EP
Internal alterations at fourth floor level including internal installation of office part…
25/04907/LBC
2025
Pitch 1696 Wardour Street London
Display of a digital LED sreen onto north facing end wall of the kiosk at Pitch 1696 meas…
25/05306/ADV
2020 Approved
25-29 Coventry Street London W1D 7AG
Use of two areas measuring 26.9m x 2.3m and 6.6m by 2.4m of the public highway for the pl…
20/03569/TCH
2020 Approved
25-29 Coventry Street London W1D 7AG
Display of 5 non illuminated adverts on canvas barriers measuring 1.0m x 1.2m
20/03570/ADV
2020 Approved
3 - 4 Coventry Street London W1D 6BL
Display of three externally illuminated fascia signs measuring 0.78m x 4.43m; one interna…
20/04300/ADV
2020 Refused
3 - 4 Coventry Street London W1D 6BL
Display of one internally illuminated totem sign measuring 1.35m x 1.35m and one internal…
20/01103/ADV
2019 Approved
Haymarket House 28-29 Haymarket London SW1Y 4SP
Use of basement, part ground and first to seventh floor levels as a hotel (Use Class C1)…
19/10051/FULL
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings