The London Pavillion 1 Piccadilly London W1J 0DA Data via plota.co.uk
Proposal
Display of scaffolding shrouds with 1:1 printed image of the building and 3 inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m. Data via plota.co.uk
Application progress
Approved on 26 Feb 2026 · Delegated Decision · Last checked 9 Oct 2026
Documents 14
Decision & officer reports 3
Statements & assessments 1
Plans & drawings 5
Application forms 1
Site constraints 11
Show the other 32 with distances
- 20 mPiccadilly Circus Underground Station Booking Hall Concourse and Bronzework to Pavement Subway EntrancesGrade II
- 23 m18-20, Coventry Street Wc2Grade II
- 40 m20-24, Shaftesbury AvenueGrade II
- 47 mCriterion Theatre and RestaurantGrade II*
- 57 mTrocaderoGrade II
- 61 mShaftesbury Memorial Fountain ErosGrade I
- 62 m22, COVENTRY STREET W1 (See details for further address information)Grade II
- 66 m24-36, Lower Regent Street Sw1Grade II
- 73 m34, Haymarket Sw1Grade II*
- 75 m4-6 Glasshouse StreetGrade II
- 79 m33, Haymarket Sw1Grade II
- 80 mThe County Fire OfficeGrade II
- 84 mThe Lyric TheatreGrade II
- 91 mThe QuadrantGrade II
- 95 mPolice Public Call Post on Pavement to West of Junction Between Piccadilly and Regent StreetGrade II
- 96 m22, LOWER REGENT STREET SW1 (See details for further address information)Grade II
- 98 mThe QuadrantGrade II
- 107 m27-37, LOWER REGENT STREET SW1 (See details for further address information)Grade II
- 107 mRegent Palace Hotel (Main Building and Bridge)Grade II
- 112 mDorland HouseGrade II
- 115 mFormer Rialto Cinema and Cafe De ParisGrade II
- 117 m22 and 24, Rupert Street W1Grade II
- 119 m215 and 216, Piccadilly W1Grade II
- 120 m26, Rupert Street W1Grade II
- 120 mPrince of Wales TheatreGrade II
- 122 mThe Blue Posts Public HouseGrade II
- 125 mThe Apollo TheatreGrade II
- 132 mParamount and Universal CinemasGrade II
- 134 m7 and 9, Wardour Street W1Grade II
- 148 m27, WARDOUR STREET W1 (See details for further address information)Grade II
- 148 m8, Oxendon Street Sw1Grade II
- 150 m41 and 43, Wardour Street W1Grade II
Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
Building
From the energy performance certificate lodged in July 2018, the latest held for this property. The building may have changed since. View the certificate
Every application in Westminster - and every UK council - as a live feed, an API, or a bulk CSV export.
Nearby new applications
226 Regent Street London W1B 3BR
Internal alterations associated with the retail fit-out of the ground floor and ...
226 Regent Street London W1B 3BR
Display of a non-illuminated fascia sign measuring 0.28m x 1.94m and an external...
65-67 Neal Street London WC2H 9PJ
Display of an externally illuminated fascia sign and an externally illuminated p...
4 Carlisle Street London W1D 3BJ
Display of internally illumianted fascia sign measuring 1.19m x 3.98m. (Linked w...
4 Carlisle Street London W1D 3BJ
Retention and regularisation of the existing fascia sign, removal of the existin...
6 - 9 Carlton House Terrace London SW1Y 5AG
Details of double doors at ground floor level; and U channel and/or painted bead...
Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- W1J 0DA
- Received
- 30 Oct 2025
- Validated
- 17 Nov 2025
- Ward
- St James's
- Case officer
- Show
- Target decision
- 12 Jan 2026
- Decision
- Application Permitted
- Decision date
- 26 Feb 2026
- Decision level
- Delegated Decision
- Applicant
- Show
- Agent
- Adfolio
- Freehold owner
- Show
How this decision compares
Decided in 101 days from validation, 59 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Public comments
Last counted 9 Oct 2026
Consultation & key dates
- Alt. reference
- PP-14443214
- Planning Portal ref
- PP-14443214
- Env. assessment
- No
Historical activity at this location
50 previous applications on record - archival context, not part of the live application.
Previous applications at this address
Nearby activity
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.
Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.
Track this application
The London Pavillion 1 Piccadilly London W1J 0DA
Tracking this application
Not there after a minute? Check your junk folder. It's from alerts@plota.co.uk.
Go to your dashboard →Sign in to view contact details
Applicant and case-officer names are hidden from public view for privacy. Create a free Plota account - or sign back in - and we'll show them, plus you get a dashboard for alerts and tracked applications.
Check your email
Freehold owner and leaseholders, on paid plans
The company that owns the freehold, and the companies holding a lease of the property or of part of its building, from HM Land Registry's register of company-owned property, with its status, business and the companies that control it from Companies House, is shown to Plota subscribers. Plans start at £49 a month.
See paid plansAlready subscribed? Sign in with the email on your plan and this page will show it.
That's today's owners
Your plan shows up to 100 freehold owners a day on the site, and more from tomorrow. For owners in bulk, the API gives them on every record on the Pro plan and above.
See API plans