21 - 23 Shaftesbury Avenue London W1D 7EF Data via plota.co.uk
25/06548/ADV - Advert Application (ADV)
Approved
Proposal
Display of 1x vinyl graphic sign measuring 1.3m X 2.155m on Denman Street elevation. Data via plota.co.uk
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View original council record ↗Last checked
Application progress
✓
Received
12 Sept 2025
✓
Validated
8 Oct 2025
✓
Approved
10 Oct 2025
Approved on 10 Oct 2025 · Delegated Decision · Last checked 27 Oct 2026
Documents 29
Decision & officer reports 2
Plans & drawings 9
PDF
REVISED PROPOSED ELEVATIONS
Drawing · 8 Oct 2025
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PDF
EXISTING ELEVATIONS - SHELL
Drawing · 23 Sept 2025
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PDF
BOX LONDON SITE
Drawing · 18 Sept 2025
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IMG
EXTERNAL
Drawing · 18 Sept 2025
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PDF
EXISTING ELEVATIONS - SHELL
Superseded document · 18 Sept 2025
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PDF
1 WPP
Drawing · 18 Sept 2025
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PDF
EXISTING ELEVATIONS - SHELL LM
Superseded document · 18 Sept 2025
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PDF
LOCATION PLAN
Superseded document · 12 Sept 2025
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PDF
EXISTING ELEVATIONS - SHELL
Superseded document · 12 Sept 2025
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Application forms 2
Other documents 16
PDF
2ND INVALID LETTER
Background Papers · 8 Oct 2025
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PDF
ACK-GENERAL LETTER (G/P/C)
Background Papers · 8 Oct 2025
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PDF
RECEIPT OF APPLICATION
Other · 18 Sept 2025
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PDF
APPLICATION SUMMARY SHEET
Background Papers · 18 Sept 2025
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PDF
1ST INVALID LETTER
Background Papers · 18 Sept 2025
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PDF
ATTACHMENT SUMMARY
Background Papers · 18 Sept 2025
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AMENDMENT SUMMARY
Background Papers · 18 Sept 2025
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APPLICATIONFORMREDACTED
Superseded document · 12 Sept 2025
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ATTACHMENTSUMMARY
Superseded document · 12 Sept 2025
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BOX LONDON LOCATION
Superseded document · 12 Sept 2025
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IMG
EXTERNAL
Photo · 12 Sept 2025
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PDF
SIGN DETAILS
Superseded document · 12 Sept 2025
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PDF
4 BOX OVER THE DOOR SIGN
Superseded document · 12 Sept 2025
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3 BOX LETTERS
Superseded document · 12 Sept 2025
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2 - 6 BOX LIVE
Superseded document · 12 Sept 2025
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SIGN DETAILS
Superseded document · 12 Sept 2025
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Site constraints 11
Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 4A.2 Primrose Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 603 m away: Thames Tideway Tunnel
The site is 603 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 85 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
28 listed buildings within 150 m
Nearest: 4-6 Glasshouse Street, Grade II, 24 m away · 1 Grade I, 3 Grade II*, 24 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 28 with distances
- 24 m4-6 Glasshouse StreetGrade II
- 54 mRegent Palace Hotel (Main Building and Bridge)Grade II
- 58 mThe County Fire OfficeGrade II
- 60 mThe QuadrantGrade II
- 61 mThe London PavilionGrade II
- 65 mThe Lyric TheatreGrade II
- 66 m20-24, Shaftesbury AvenueGrade II
- 78 mSmiths CourtGrade II
- 82 m49 and 51, Brewer Street W1Grade II
- 84 mPiccadilly Circus Underground Station Booking Hall Concourse and Bronzework to Pavement Subway EntrancesGrade II
- 94 m29, Great Windmill Street W1Grade II
- 94 m18-20, Coventry Street Wc2Grade II
- 95 mThe QuadrantGrade II
- 99 mShaftesbury Memorial Fountain ErosGrade I
- 109 mTrocaderoGrade II
- 110 mPolice Public Call Post on Pavement to West of Junction Between Piccadilly and Regent StreetGrade II
- 110 mCriterion Theatre and RestaurantGrade II*
- 114 m4 Bollards,a Pair at Junction With Lower James Street,one Each at Corners of Lower John Street and Warwick StreetGrade II
- 115 mThe Apollo TheatreGrade II
- 116 m24-36, Lower Regent Street Sw1Grade II
- 120 m36-40, Great Pulteney Street W1Grade II
- 131 mNcp Multi Storey Car ParkGrade II
- 134 m27-37, LOWER REGENT STREET SW1 (See details for further address information)Grade II
- 140 m215 and 216, Piccadilly W1Grade II
- 141 m22, COVENTRY STREET W1 (See details for further address information)Grade II
- 143 m11, Golden Square W1Grade II*
- 147 mPiccadilly HotelGrade II*
- 148 m2, Lower John Street W1Grade II
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site
Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
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Other new applications on this street
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Display externally illuminated fascia sign measuring 0.8m x 0.176m
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Nearby new applications
3 Nov 2026Pending
169 New Bond Street London W1S 4AN
Display of non illuminated hoarding sign measuring 5.477m X 5.556m
3 Nov 2026Pending
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3 Nov 2026Pending
226 Regent Street London W1B 3BR
Display of a non-illuminated fascia sign measuring 0.28m x 1.94m and an external...
3 Nov 2026Pending
4 Carlisle Street London W1D 3BJ
Display of internally illumianted fascia sign measuring 1.19m x 3.98m. (Linked w...
3 Nov 2026Pending
4 Carlisle Street London W1D 3BJ
Retention and regularisation of the existing fascia sign, removal of the existin...
30 Oct 2026Pending
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Details of double doors at ground floor level; and U channel and/or painted bead...
Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- W1D 7EF
- Received
- 12 Sept 2025
- Validated
- 8 Oct 2025
- Ward
- West End
- Case officer
- Show
- Target decision
- 3 Dec 2025
- Decision
- Application Permitted
- Decision date
- 10 Oct 2025
- Decision level
- Delegated Decision
- Applicant
- Show
- Agent
- Hartbrights
How this decision compares
Decided in 2 days from validation, 40 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.
This one2d
Council42d
UK55d
67%decided within 8 weeks
83%approved
1,207decided in the last year
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Public comments
No public comments yet.
Last counted 27 Oct 2026
Consultation & key dates
- Alt. reference
- PP-14327460
- Planning Portal ref
- PP-14327460
- Env. assessment
- No
Historical activity at this location
25 nearby applications on record - archival context, not part of the live application.
Within ~100m
Nearby activity
2025
Approved
48 Regent Street London W1B 5RA
Display of an internally illuminated LED projecting sign displaying static images measuri…
2025
1 Sherwood Street London W1F 7BL
Display of one externally illuminated projecting sign measuring 0.35m x 0.15m and one ext…
2025
The London Pavillion 1 Piccadilly London W1J 0DA
Display of scaffolding shrouds with 1:1 printed image of the building and 3x inset illumi…
2025
Approved
Avenue House 25 - 27 Shaftesbury Avenue London W1D 7EG
Installation of exterior lighting to provide illumination to the existing building facade…
2025
Approved
Avenue House 25 - 27 Shaftesbury Avenue London W1D 7EG
Installation of exterior lighting to provide illumination to the existing building facade…
2025
Approved
Avenue House 25 - 27 Shaftesbury Avenue London W1D 7EG
Repairs and maintenance works to the existing building facades, including re-pointing of…
2025
7 - 14 Coventry Street London W1D 7DH
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus to a Listed Bu…
2025
Approved
1 - 2 Archer Street W1D 7AW
Proposed additions to an existing base station installation at rooftop at 2 Archer Street.
2025
Great Windmill Street London
Installation of access control gates to the entrance of the laneway in to smiths court fr…
2025
Piccadilly Circus Station Piccadilly London W1J 9HS
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus to a Listed Bu…
2025
Approved
48 Regent Street London W1B 5RA
Display of a non-illuminated fascia sign measuring 1.20m x 1.9m.
2025
Eros (Shaftesbury Memorial) Piccadilly Circus London W1J 0TR
Display of two Turtle Sculptures on Piccadilly Circus, one just west of the Eros Statue a…
2025
1 - 17 Shaftesbury Avenue London W1D 7EA
Variation of condition 34 of planning permission dated 28th June 2024 (RN:23/05736/FULL)…
2025
1 - 17 Shaftesbury Avenue London W1D 7EA
Variation of condition 15 and removal of condition 33 of planning permission dated 28th J…
2025
Trocadero 13 Coventry Street London W1D 7DH
Addition of glazed doors. (part retrospective/part proposed).
2025
3 Denman Street London W1D 7HB
Display of two edge illuminated fascia signs each measuring 5.33m x 0.75m; two internally…
2025
3 Denman Street London W1D 7HB
Sanding and re-varnishing of existing solid oak shopfront in clear matt lacque.
2025
Coventry Street London
Display of Ramadan decorations along Coventry Street at five crossings for temporary peri…
2025
The London Pavillion 1 Piccadilly London W1J 0DA
Display of scaffolding shrouds with 1:1 printed image of the building and 3x inset illumi…
2024
44 - 46 Regent Street London W1B 5RA
Display of internally illuminated fascia sign measuring 2.5m X 1.2m, 2.49m X 0.4m, 1.68m…
2021
Approved
Piccadilly Theatre Denman Street London W1D 7DY
Replacement Gates to the Denman Street Entrance to the Piccadilly Theatre.
2021
Approved
Piccadilly Theatre Denman Street London W1D 7DY
Display of non illuminated sign above entrance gate measuring 1.75m x 2.35m.
2021
Approved
Piccadilly Circus London
Installation of a mobile Ambassador information pod on the public highway to the north of…
2021
Approved
1-17 Shaftesbury Avenue London W1D 7EA
Display of non-illuminated hoarding measuring 2.4m x 4.06m, 4.06m x 23.68m, 2.4m x 5.18m…
2021
Approved
17 - 19 Denman Street London W1D 7HW
Display of four internally illuminated fascia signs measuring 0.43m x 7.55m, 0.43m x 3.7m…
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application.
View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Track this application
21 - 23 Shaftesbury Avenue London W1D 7EF
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