139 Victoria Street London SW1E 6RD Data via plota.co.uk

26/04560/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of an externally illuminated projecting sign measuring 0.6m x 0.6m on the Victoria Street elevation and an externally illuminated projecting sign measuring 0.6m x 0.6m on the Howick Place elevation. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
8 Jul 2026
✓
Approved
3 Aug 2026

Approved on 3 Aug 2026 · Delegated Decision · Last checked 6 Aug 2026

Documents 10

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 3 Aug 2026 View ↗ PDF DELEGATED REPORT Report · 3 Aug 2026 View ↗

Plans & drawings 4

PDF COMBINED DRAWINGS Drawing · 8 Jul 2026 View ↗ PDF LOCATION PLAN Location Plan · 8 Jul 2026 View ↗ IMG EXISTING SITE PHOTO - FRONT ELEVATION Photo · 8 Jul 2026 View ↗ IMG EXISTING SITE PHOTO - REAR ELEVATION Photo · 8 Jul 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 8 Jul 2026 View ↗

Other documents 3

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 3 Aug 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 10 Jul 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 8 Jul 2026 View ↗

All documents on the council site ↗

Site constraints 10

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Westminster Cathedral conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 3.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Victoria Street
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
1 listed building within 150 m; Inside the City of Westminster built-up area.
Not affected
Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1E 6RD
Received
8 Jul 2026
Validated
8 Jul 2026
Ward
Vincent Square
Case officer
Show
Target decision
2 Sept 2026
Decision
Application Permitted
Decision date
3 Aug 2026
Decision level
Delegated Decision
Applicant
Show
Agent
Access360 Ltd

How this decision compares

Decided in 26 days from validation, 10 days faster than Westminster's median of 36 for signs and adverts. Approved, as 84% of signs and adverts here are.

76%decided within 8 weeks
84%approved
502decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 6 Aug 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15070638
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
7 Howick Place London SW1P 1BB
Variation of condition 1 of planning permission dated 12 February 2015 (RN:22/05088/FULL)…
25/06484/FULL
2025
7A Howick Place London SW1P 1DZ
Display of non-illuminated hanging sign measuring 0.70m x 0.70m.
25/01658/ADV
2024 Approved
Ashley Gardens Thirleby Road London SW1P 1HG
24/04839/TDD
2024 Approved
Cathedral Piazza Victoria Street London SW1E 5NN
Temporary display of a non-illuminated telephone box sculpture (with a plinth) measuring…
24/02479/ADV
2024
Flat 8 8 Francis Street London SW1P 1QN
Addition of new glazed skylight opening and alterations to two existing skylights from fi…
24/02966/FULL
2024 Approved
Zig Zag Building 70 Victoria Street London SW1E 6SQ
Display of an internally illuminated projecting sign measuring 75cm x 75cm; four internal…
24/00102/ADV
2023 Approved
74 Victoria Street London SW1E 6SQ
Use of part ground and lower ground floor (basement) as a 22-pod karaoke house together w…
23/04188/FULL
2023 Approved
143 Victoria Street London SW1E 5NH
Display of two externally illuminated hanging signs measuring 0.6m 0.6m
23/04731/ADV
2023 Approved
76 Victoria Street London SW1E 6SQ
Use of basement, ground and part first floors as a bowling centre with ancillary use for…
23/00153/FULL
2023 Approved
Ashley Gardens Thirleby Road London SW1P 1HG
T10 1 x Sycamore: crown reduce by 25%, shortening branches by up to 2m, to suitable growt…
23/02032/TCA
2022 Approved
129 Victoria Street London SW1E 6RD
Display of one internally illuminated fascia sign measuring 1.254m x 4.765m, two external…
22/08610/ADV
2022 Approved
123 Victoria Street London SW1E 6DB
The installation of fifteen antennas, four 300mm dishes, six equipment cabinets and ancil…
22/07086/FULL
2022 Approved
24 Palace Street London SW1E 5JD
Display of externally illuminated projecting sign measuring 0.75m x 0.1m, internally illu…
22/05879/ADV
2022 Approved
119 - 121 Victoria Street London SW1E 6RA
Alterations to shopfront.
22/05249/FULL
2022 Refused
24 Palace Street London SW1E 5JD
Display of internally illuminated projecting measuring 0.65m x 0.72m and internally illum…
22/04807/ADV
2022 Approved
127 Victoria Street London SW1E 6RD
Installation of new shopfront (site includes Nos. 127-129).
22/01262/FULL
2021 Withdrawn
7 Howick Place London SW1P 1BB
Erection of rooftop extension on the front part of building, on the junction of Howick Pl…
21/08048/FULL
2022 Approved
84-99 Ashley Gardens Thirleby Road London SW1P 1HH
Installation of new air-conditioning unit in lightwell.
22/00447/FULL
2022
127 Victoria Street London SW1E 6RD
Outline application for existing fully glazed shop front allows to ingress and egress via…
22/01262/OUT
2021 Approved
135 Victoria Street London SW1E 6RD
Display of externally illuminated projecting sign measuring 0.60 x 0.50m.
21/07091/ADV
2016 Approved
135 Victoria Street London SW1E 6RD
Display of one internally illuminated fascia sign measuring 0.47m x 1.40m and two externa…
16/09570/ADV
2016 Withdrawn
84-99 Ashley Gardens Thirleby Road London SW1P 1HH
Use of a building as 30 self contained residential units (Class C3).
16/05034/FULL
2016 Approved
Zig Zag Building 70 Victoria Street London SW1E 6SQ
Display of eight internally illuminated fascia signs, four measuring 2.93m x 2.36m, two m…
16/05610/ADV
2016 Approved
79 Ashley Gardens Thirleby Road London SW1P 1HG
External alterations to No. 79 at fourth floor level within internal lightwell, including…
16/03272/FULL
2016 Approved
119 Victoria Street London SW1E 6RA
Display of 1 partially internally illuminated fascia sign behind the shopfront glass, one…
16/01010/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings