105 Victoria Street London SW1E 6QT Data via plota.co.uk

26/07153/ADV - Advert Application (ADV) Pending
Signs & advertsCommercial premises

Proposal

Display of internally illuminated fascia measuring 3.670m X 8.97m and internally illuminated projecting sign 0.5m X 1m Unit this relates to is currently under construction and in relation to application Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
19 Oct 2026
✓
Validated
23 Oct 2026
Decision
Expected by 18 Dec 2026

Under consideration

No decision has been issued yet. Plota predicts a decision between 22 Nov 2026 and 11 Dec 2026, from Westminster's recent signs and adverts.

Documents 13

Plans & drawings 5

PDF PROPOSED FRONT AND SIDE ELEVATION REV B Drawing · 23 Oct 2026 View ↗ PDF PROJECTION SIGN REV F Drawing · 23 Oct 2026 View ↗ PDF FASCIA SIGN REV F Drawing · 23 Oct 2026 View ↗ PDF EXISTING FRONT AND SIDE ELEVATION Drawing · 23 Oct 2026 View ↗ PDF LOCATION PLAN Drawing · 19 Oct 2026 View ↗

Application forms 2

PDF APPLICATIONFORMREDACTED Application Form · 19 Oct 2026 View ↗ PDF FEECALCULATION Background Papers · 19 Oct 2026 View ↗

Other documents 6

PDF RECEIPT OF APPLICATION Other · 22 Oct 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 22 Oct 2026 View ↗ PDF ATTACHMENTSUMMARY Background Papers · 19 Oct 2026 View ↗ PDF VICTORIA STREET FASCIA SIGN REV C Superseded document · 19 Oct 2026 View ↗ PDF VICTORIA STREET PROJECTION SIGN REV C Superseded document · 19 Oct 2026 View ↗ IMG PHOTO-2026-10-14-10-30-47 COPY Photo · 19 Oct 2026 View ↗

All documents on the council site ↗

Site constraints 12

Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 3.2
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: Victoria Street
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
National infrastructure project 553 m away: Thames Tideway Tunnel
The site is 553 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 360 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Conservation area 22 m away: Westminster Cathedral
The edge of the area; work outside it can still affect its setting.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
Also on the record
3 listed buildings within 150 m; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Not green belt · No scheduled monument at the site

Checked on 27 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
SW1E 6QT
Received
19 Oct 2026
Validated
23 Oct 2026
Ward
Vincent Square
Case officer
Show
Target decision
18 Dec 2026
Applicant
Show
Agent
Saltaire Signs

Decision outlook

Day 5 of the 56-day target. Westminster usually decides signs and adverts by day 41.

Day 551 days to the 56-day target
69%decided within 8 weeks
83%approved
1,130decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 27 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15237372
Planning Portal ref
PP-15237372
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
13 Artillery Row SW1P 1RH
Installation of signage to shopfront. (Linked with 25/07197/ADV)
25/08343/LBC
2025 Refused
11 - 11A Artillery Row SW1P 1RH
Alterations to shop front including enlargement of entrance door, lower threshold and inc…
25/05963/LBC
2025 Refused
11 - 11A Artillery Row SW1P 1RH
Alterations to shop front including enlargement of entrance door, lower threshold and inc…
25/05962/FULL
2025
15 Artillery Row SW1P 1RT
Display of one internally illuminated fascia sign measuring 0.885m x 6.2m and one interna…
25/07197/ADV
2025 Approved
13 Artillery Row SW1P 1RH
Painting of existing shopfront window frame and fascia board to Black Blue (RAL 5004).
25/05685/LBC
2025 Approved
13 Artillery Row SW1P 1RH
Alterations to shopfront.
25/02366/LBC
2025
5 Howick Place London SW1P 1WG
Mixed-use of basement level as flexible B8 storage space and/or car parking (Sui Generis)…
25/01559/FULL
2025
11 - 11A Artillery Row SW1P 1RH
Internal alterations to ground and basement floors.
25/01168/LBC
2024
13 Artillery Row SW1P 1RH
Internal reconfiguration of the basement and ground floor including demolition and reloca…
24/07615/LBC
2024
Development Site At 101 To 105 Victoria Street London
Display of an LED signboard measuring 52cm x 200cm for a temporary period from 03 July 20…
24/05143/ADV
2024 Refused
13 Artillery Row SW1P 1RH
Internal reconfiguration of the ground floor to remove internal walls between Nos. 11 and…
24/02592/LBC
2024
28 Westminster Palace Gardens Artillery Row SW1P 1RR
Internal layout alteration.
24/03435/LBC
2024 Approved
33 Westminster Palace Gardens Artillery Row London SW1P 1RR
Internal alterations including the removal and addition of partitions between the kitchen…
24/01866/LBC
2024 Approved
79 Victoria Street London SW1H 0HW
The installation of 1No. Nokia EE FW2EHRB single solution directional antenna small cell…
24/01316/TELNOT
2023
52 Victoria Street London SW1H 0NP
Use of an area of public highway measuring 4.17m x 1.4m for the placing of two tables and…
23/07138/TCH
2023
2 Greencoat Place London SW1P 1PJ
Use of an area of public highway measuring 9.15m x 2m for the placing of 4 tables and 12…
23/06808/TCH
2023 Approved
85 Victoria Street London SW1H 0HW
Display of one halo illuminated fascia sign each measuring 2.7m x 0.23m and one externall…
23/03873/ADV
2023 Withdrawn
62 Victoria Street London SW1E 6QP
VS TEST DNP
23/00370/TDD
2022 Approved
5 Artillery Row London SW1P 1RH
Installation of externally illuminated fascia and non-illuminated projecting sign. (Linke…
22/07561/LBC
2022 Approved
5 Howick Place London SW1P 1WG
Installation of external plant equipment and associated screens to the roof.
22/07916/FULL
2018 Approved
52 Victoria Street London SW1H 0NP
Internal refurbishment including adjustments to bar and new partition wall.
18/03218/LBC
2018 Approved
1 Artillery Row London SW1P 1RL
Repainting of existing shopfront. Installation of new externally illuminated fascia sign…
18/03903/LBC
2018 Approved
1 Artillery Row London SW1P 1RL
Display of new externally illuminated fascia sign measuring 3.6m x 0.84m. (Linked with 18…
18/03901/ADV
2018 Withdrawn
1 Artillery Row London SW1P 1RL
Repainting of existing shopfront. (Linked with 18/03903/LBC)
18/03900/FULL
2018 Approved
11-19 Artillery House Artillery Row London SW1P 1RH
Alteration of internal office entrance doors.
18/02547/LBC
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings