Euston Tower 286 Euston Road London NW1 3DP Data via plota.co.uk

2023/5240/P - Full Planning Permission Approved

Proposal

Redevelopment of Euston Tower comprising retention of parts of the existing building (including central core, basement and foundations) and erection of a new building incorporating these retained elements, to provide a 32-storey mixed-use building providing offices and research and development floorspace (Class E(g)) and office, retail, café and restaurant space (Class E) and Enterprise Space (Class E/F) at ground and first floors, and associated external terraces; public realm enhancements, including new landscaping and provision of new publicly accessible steps and ramp; short and long stay cycle storage; servicing; refuse storage; plant and other ancillary and associated work. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
21 Dec 2023
✓
Approved
26 Jan 2026

Approved on 26 Jan 2026 · Development Control Committee · Last checked 26 Sept 2026

Site constraints 9

2 Article 4 directions
Basements · Commercial, Business, and Service (Use Class E) to residential (Use Class C3) (in CAZ). Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Air quality management area: Camden AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
8 listed buildings within 150 m of the postcode pin; National infrastructure project about 754 m away: London Strategic Heat Main Project, at pre-application; Conservation area about 91 m away: Fitzroy Square; Inside the Camden built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Building

Floor area42,946 m² (462,266 sq ft)
Energy ratingE (asset rating 121)
UseB1 Offices and Workshop businesses
HeatingMixed-mode with Mechanical Ventilation

From the energy performance certificate lodged in January 2020, the latest held for this property, matched to this application by its address. The building may have changed since. View the certificate

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Important details

Council
Camden
Application type
Full Planning Permission
Postcode
NW1 3DP
Validated
21 Dec 2023
Ward
Regents Park
Case officer
Show
Decision
Granted Subject to a Section 106 Legal Agreement
Decision date
26 Jan 2026
Decision level
Development Control Committee
Applicant
Show
Agent
Gerald Eve LLP

How this decision compares

Decided in 767 days from validation, 628 days slower than Camden's median of 139 for commercial and major works. Approved, as 96% of commercial and major works here are.

28%decided within 8 weeks
96%approved
33%go to committee

Plota live figures for commercial and major works decided by Camden in the last twelve months, from validation. Camden decision record →

Consultation & key dates

Comments by
30 Jan 2025
Camden
Planning Authority Score
3.1/10
Poor
#231 of 296 councils
Relevant to this application:
Householder decisions

Camden is slower than most councils at deciding householder applications, ranking #242 out of 296. Householder applications are slightly less likely to be approved here (88%) than the national average (90%).

Slower than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Camden decision statistics
Based on MHCLG data, the year to March 2026
88%
Overall approval rate
Above avg (87%) #149 of 296
88%
Householder approved
Below avg (90%) #215 of 296
49%
Decided in 8 weeks
Below avg (63%) #242 of 296
41%
Extended time limit
Below avg (41%) #158 of 296
90%
Minor dwellings approved
467 decided (1-9 homes)
80%
Major dwellings approved
10 decided (10+ homes)
93%
Change of use approved
46 decided
1,973
Total decisions
234 refused in the year to March 2026

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.