Advertisement signs at 62-66 High Street, Weybridge
Summary of planning committee decision
Decided by Elmbridge Planning Committee on 16 Sept 2025.
What was proposed
The application sought consent for directional signs, an illuminated projecting sign and vinyl window graphics.
“Advertisement consent is sought for 1 non-illluminated directional panel, 1 non- illuminated car park directional sign, 1 internally illuminated projection sign to rear and 6 vinyl window graphics.”
“Sign Dimensions Height from the ground Illumination Material 1. Non-illuminated car park directional panel in the front – 1 no 0.7m (w) x 1.16m (h) x 0.04m (d) 2.5m N/A Fabricated aluminium panel, cut vinyl, aluminium angle 2. Non-illuminated Supermarket directional sign – 1 no 0.9m (w) x 0.24m (h) x 0.05m (d) 2.3m N/A Flat aluminium panel, fixing brackets and straps…”
Officer report
The site
The site is commercial premises with a supermarket and rear two-storey car park on a building beside three roads.
“The application site relates to commercial premises that are partly occupied by a Waitrose supermarket on the ground floor, with a two-storey car park located at the rear. The site forms part of a part two-storey, part three-storey building situated on the corner of High Street, Ship Yard, and Elmgrove Road.”
“The relevant planning constraints are: • District Centre • Secondary Shopping Frontage • Classified ‘A’ road • Adjoins Weybridge (Monument Green) Conservation Area…”
Officer report
Earlier applications
Earlier signage applications included granted consents and one refusal, while a rooftop plant and façade application remained under consideration.
“Reference Description Decision 2025/1150 Replacement roof top plant equipment, existing AC condenser relocated and minor facade refurbishment works. Under Consideration 2016/3959 Advertisement Consent: 1 projecting sign, 2 internally illuminated fascia signs and 2 non- illuminated fascia signs Granted 2012/3392 3 non-illuminated hanging signs Refused 2003/0966 Display of illuminated fascia, projecting and directional signs Granted 1995/0174 Display of illuminated and…”
Officer report
What officers recommended
Officers recommended granting advertisement consent because the proposal complied with relevant policies and would not cause identified amenity, safety or conservation harm.
“The impact on the amenity of neighbouring properties • The impact on public or highway safety • The impact on the conservation area…”
“The site is located outside of a Conservation Area, but the Monument Green Conservation Area is to the east. The proposed scheme has been reviewed by the Council’s Conservation Officer. No harm has been identified, as the works is to replace the existing signs, however the proposed vinyl graphics creates an inactive street frontage, but doesn’t warrant refusal and therefore the proposal would not impact the character and appearance of the Conservation Area.”
Officer report
Consultation responses
The highways authority and Asset Management raised no objections, while Environmental Health raised no objection subject to an hours-of-use condition.
“Surrey County Council Highways Authority – no objections raised.”
“EBC Environmental Health (Noise & Pollution) – No objection, subject to condition…”
Officer report
Public representations
A site notice was displayed, but no letters of representation were received.
“The Local Planning Authority (LPA) is not required to consult neighbouring properties for applications for advertisement consent, as this is not a statutory requirement under the relevant planning legislation. However a site notice was displayed at the application site advertising the application.”
“No letters of representation have been received.”
Officer report
The committee decision
The committee granted advertisement consent with the conditions outlined in the agenda.
“Grant Advertisement Consent with the conditions as outlined in the agenda. (b)”
Minutes
Sources
- Elmbridge Planning Committee minutes, 16 September 2025
- Agenda and papers (council website)
Source: Plota analysis of Elmbridge's committee minutes and officer report. Quotations are the council's own words; headings and summaries are Plota's.
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- Committee
- Elmbridge Planning Committee
- Council
- Elmbridge
- Date
- Tuesday 16 September 2025
- Recommendation
- Officers recommended approval
- Committee decided
- Approved
- Minutes
- The council's minutes
- Meeting
- Agenda and papers (council website)
- Application
- The application (council website)
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