49 Olympic Way, Wembley, HA9 0NR Data via plota.co.uk

26/2355 - Advertisement consent Registered

Proposal

Installation of 4x static externally illuminated projecting/hanging signs and 3x translucent frosted vinyl glazed logos on curtain walling glazing of the building. Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
15 Sept 2026
✓
Validated
23 Sept 2026
Decision
Expected by 18 Nov 2026

Under consideration

No decision has been issued yet. Plota predicts a decision around 18 Nov 2026, from Brent's recent signs and adverts.

Site constraints 6

Air quality management area: Brent AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Opportunity area
Where the London Plan expects significant growth.
Boundaries are indicative and the borough holds the detailed plan.
Also on the record
1 listed building within 150 m of the postcode pin; Inside the Brent built-up area; Public transport access: PTAL 5 (very good), TfL 2023, for the 100 m square; Town centre about 53 m away: Wembley.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. The pin for this application is the centre of its postcode rather than the building, so distances to nearby designations are measured from the postcode and can be out by the width of the postcode area. Historic England, the Environment Agency, Natural England, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Brent
Application type
Advertisement consent
Postcode
HA9 0NR
Received
15 Sept 2026
Validated
23 Sept 2026
Ward
Wembley Park
Case officer
Show
Target decision
18 Nov 2026
Decision level
Delegated Team Manager
Applicant
Show
Agent
Noviun Architects

Decision outlook

Day 16 of the 56-day target. Brent usually decides signs and adverts by day 56.

Day 1640 days to the 56-day target
79%decided within 8 weeks
69%approved
52decided in the last year

Plota live figures for signs and adverts decided by Brent in the last twelve months, from validation. Brent decision record →

Public comments

No public comments yet.

Last counted 3 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15148206
Planning Portal ref
PP-15148206
Env. assessment
No
Brent
Planning Authority Score
5.7/10
Average
#113 of 296 councils
Relevant to this application:
Other decisions

Brent is faster than most councils at deciding householder applications, ranking #91 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly less likely to be approved here (85%) than the national average (90%).

Faster than most councils
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Brent decision statistics
Based on MHCLG data, the year to March 2026
78%
Overall approval rate
Below avg (87%) #269 of 296
85%
Householder approved
Below avg (90%) #247 of 296
73%
Decided in 8 weeks
Above avg (63%) #91 of 296
28%
Extended time limit
Below avg (41%) #42 of 296
53%
Minor dwellings approved
73 decided (1-9 homes)
85%
Major dwellings approved
13 decided (10+ homes)
54%
Change of use approved
193 decided
1,963
Total decisions
431 refused in the year to March 2026