Dr Chocs Windsor Chocolate Factory 23 Thames Street Windsor SL4 1PL Data via plota.co.uk

26/01542/ADV - Advertisement Awaiting decision
Signs & adverts

Proposal

Consent to retain 1no. externally illuminated fascia sign and 1no. external light fitting. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
3 Aug 2026
Decision
Expected by 27 Sept 2026

This application is under consideration - no decision has been issued yet. Plota predicts a decision around 27 Sept 2026, from Windsor and Maidenhead's recent signs and adverts. The consultation period closed on 1 Sept 2026.

Documents 9

Statements & assessments 4

PDF Design and access statement Design and Access Statement · 5 Aug 2026 View ↗ PDF Heritage statement Heritage Statement · 5 Aug 2026 View ↗ PDF Lighting assessment Supporting Information - General · 5 Aug 2026 View ↗ PDF Planning statement Planning Statement · 23 Jun 2026 View ↗

Application forms 2

PDF Cil form 1 CIL Documents · 5 Aug 2026 View ↗ PDF Application form redacted Application Forms · 23 Jun 2026 View ↗

Consultation & comments 1

PDF Neighbour notification list Neighbour Notification List · 5 Aug 2026 View ↗

Other documents 2

PDF History log Property History · 5 Aug 2026 View ↗ PDF Photographs Photographs · 23 Jun 2026 View ↗

All documents on the council site ↗

Site constraints 5

Grade II listed: 23, Thames Street
List entry 1319334 · 2 m from the pin · 25 more listed buildings within 150 m (1 Grade II*, 24 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 25 with distances
Historic England ↗
Scheduled monument 24 m away: Windsor Castle
Its setting is a consideration for work nearby.
Nationally important archaeology protected by the Secretary of State. Work that affects the monument or its setting is rarely permitted.
Historic England ↗
Registered park or garden 18 m away: The Royal Estate, Windsor: Windsor Castle and Home Park
Its setting is a consideration for work nearby.
Registered parks and gardens, battlefields, world heritage sites and protected wrecks are designated heritage assets: harm needs clear and convincing justification.
Historic England ↗
Habitat network: Network Enhancement Zone 2
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Also on the record
Inside the Windsor built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

14 May 2026Approved

King & Castle 15 - 17 Thames Street Windsor SL4 1PL

Consent for internal works to the lower ground floor bar, ground floor bar and e...

26/00971/LBC
2 Sept 2026Pending

Lebanese Village Windsor 41 Thames Street Windsor SL4 1PR

Consent to display 1no. externally illuminated fascia sign and 1no. externally i...

26/01347/ADV
31 Jul 2026Pending

Art Deco 39 - 40 Thames Street Windsor Maidenhead SL4 1PR

Consent for 2 no. internally illuminated fascia signs.

26/01848/ADV
6 May 2026Pending

Sir Christopher Wren Hotel And Spa Thames Street Windsor SL4 1PX

Variation (under Section 19) of Condition 6 (Approved Plans) to substitute those...

26/01131/VAR

Nearby new applications

10 Sept 2026Pending

17 Trinity Place Windsor SL4 3AT

Consent for the replacement of the gas meter.

26/02030/LBC
9 Sept 2026Pending

Joseph Charriott House Joseph Charriott Place And RBWM Car Park Windsor Library Bachelors Acre Windsor SL4 1ER

(A) London Plane - crown lift over garden area to 3.6m from ground level; (B) Cy...

26/02146/TCA
8 Sept 2026Pending

20 King Stable Street Eton Windsor SL4 6AB

Magnolia grandiflora - fell.

26/02215/TCA
7 Sept 2026Pending

The Queen Charlotte Church Lane Windsor SL4 1PA

Consent for new signage,1no. lantern, 2no. cowl lights and alterations to extern...

26/02188/LBC
7 Sept 2026Pending

Windsor Castle Castle Hill Windsor SL4 1NJ

(2209) Horse Chestnut - crown reduce by 2-3m in height and spread to suitable gr...

26/02110/TCA
7 Sept 2026Pending

1 Farm Yard Windsor SL4 1QL

Creation of additional storey for 1no. residential unit with roof terrace and ba...

26/02156/FULL

Important details

Council
Windsor and Maidenhead
Application type
Advertisement
Postcode
SL4 1PL
Received
3 Aug 2026
Validated
3 Aug 2026
Ward
Eton And Castle
Parish
Windsor Unparished
Case officer
Show
Target decision
27 Sept 2026
Applicant
Show
Agent
Homz Planning

Decision outlook

Day 42 of the 56-day target. Windsor and Maidenhead usually decides signs and adverts by day 55.

Day 4214 days to the 56-day target
79%decided within 8 weeks
77%approved
56decided in the last year

Plota live figures for signs and adverts decided by Windsor and Maidenhead in the last twelve months, from validation. Windsor and Maidenhead decision record →

Consultation & key dates

Alt. reference
PP-15031313
Comments by
1 Sept 2026
Statutory expiry
27 Sept 2026
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Refused
1 Bridgewater Lodge Bridgewater Terrace Windsor SL4 1AN
Attached double garage
25/03066/FULL
2025 Approved
Zizzi 24 - 27 Thames Street Windsor SL4 1PL
Consent for the redecoration of the existing shop front and new signage.
25/02246/LBC
2025 Approved
Zizzi 24 - 27 Thames Street Windsor SL4 1PL
Consent to display 2no. externally illuminated fascia signs, 1no. externally illuminated…
25/02231/ADV
2025 Approved
Windsor Wine & Gifts 1 Thames Street Windsor SL4 1PL
Consent to display 2no. non illuminated fascia signs, 2no. non illuminated hanging signs…
25/02260/ADV
2025 Refused
King & Castle 15 - 17 Thames Street Windsor SL4 1PL
Consent for external and internal works, at second floor level works associated to the cr…
25/02515/LBC
2025 Approved
King & Castle 15 - 17 Thames Street Windsor SL4 1PL
External works to include 1no. condenser unit.
25/02514/FULL
2025 Approved
1 Thames Street Windsor SL4 1PL
Alterations to the external finish
25/02343/FULL
2025 Approved
WHSmith 6 Thames Street Windsor SL4 1PW
Consent for 1no. non illuminated fascia sign.
25/01679/ADV
2025 Refused
King & Castle 15 - 17 Thames Street Windsor SL4 1PL
Consent to install Wifi infrastructure.
25/01166/LBC
2025 Approved
Lloyds TSB 2 Thames Street Windsor SL4 1PL
Consent for internal repair of the structural timbers affected by the dry rot and reinsta…
25/01242/LBC
2025 Approved
Bridgewater Lodge Bridgewater Terrace Windsor
Sycamore - prune the crown back to and in line with the lowest step (steps leading down f…
25/00724/TCA
2025 Approved
9 Bridgewater Terrace Windsor SL4 1RB
Single storey side/rear extension, loft conversion and 2no. rear rooflights.
25/00157/FULL
2024 Approved
Land Adjacent 1 Thames Street Windsor
Consent to display 1no. internally illuminated double sided partially digitalized monolit…
24/01324/ADV
2024 Approved
Prezzo 19 Thames Street Windsor SL4 1PL
Consent to refurbish existing shopfront, pilasters, door and fascia panel including decor…
24/01211/LBC
2024 Approved
McDonald's 13 - 14 Thames Street Windsor SL4 1PL
Redecoration of the existing shopfront with replacement anti roosting spikes to the exist…
24/01098/FULL
2024 Approved
McDonald's 13 - 14 Thames Street Windsor SL4 1PL
Consent for redecoration of the existing shopfront with replacement anti roosting spikes…
24/01097/LBC
2023 Approved
Windsor Wine & Gifts 1 Thames Street Windsor SL4 1PL
Alterations to the existing basment and a new door and window to the ground floor side el…
23/02591/FULL
2023 Approved
Lloyds TSB 2 Thames Street Windsor SL4 1PL
Removal of 2no. windows and timber lintels on ground and first floor to rear elevation an…
23/02433/LBC
2023 Approved
Café Rouge Unit 54-55 Windsor Royal Station Jubilee Arch Windsor SL4 1PJ
Consent to display 1no. non illuminated fascia sign, 3no. non illuminated banners fitted…
23/01149/ADV
2023 Approved
Café Rouge Unit 54-55 Windsor Royal Station Jubilee Arch Windsor SL4 1PJ
Alterations to the shop front
23/01157/FULL
2016 Approved
McDonalds 13 - 14 Thames Street Windsor SL4 1PL
Consent for extension of the raised seating area with reconfigured steps, installation of…
16/00594/LBC
2016 Withdrawn
Master Gifts 22 Thames Street Windsor SL4 1PL
Change of use from A1 retail to A3 restaurant and A5 hot food takeaway
16/00180/FULL
2016 Approved
La Tasca Unit 57 Windsor Royal Station Jubilee Arch Windsor SL4 1PJ
Consent for Internal alterations to the resturant building and its front concourse area t…
16/00239/LBC
2016 Approved
Flagpoles In High Street And Park Street And Thames Street And Datchet Road And Castle Hill Windsor
Consent for 30 x non-illuminated temporary commemorative ceremonial flags and banners for…
16/00226/ADV
2016 Approved
Flagpoles In High Street And Park Street And Thames Street And Datchet Road And Castle Hill Windsor
Use of 30 x temporary commemorative ceremonial flags and banners for HM Queen Official 90…
16/00225/FULL
Windsor and Maidenhead
Planning Authority Score
5.3/10
Average
#135 of 296 councils
Relevant to this application:
Other decisions

Windsor and Maidenhead is faster than most councils at deciding householder applications, ranking #82 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Windsor and Maidenhead is also one of the strictest councils - it refuses more householder applications than almost any other, with only 74% approved vs 90% nationally.

One of the strictest councils
only 74% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Windsor and Maidenhead decision statistics
Based on MHCLG data, the year to March 2026
72%
Overall approval rate
Below avg (87%) #293 of 296
74%
Householder approved
Below avg (90%) #294 of 296
75%
Decided in 8 weeks
Above avg (63%) #82 of 296
28%
Extended time limit
Below avg (41%) #47 of 296
44%
Minor dwellings approved
156 decided (1-9 homes)
96%
Major dwellings approved
27 decided (10+ homes)
64%
Change of use approved
25 decided
1,530
Total decisions
434 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings