24 Brewer Street London W1F 0SN Data via plota.co.uk

25/06050/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of a fascia-mounted neon lit advert measuring 3.97m x 0.2m and one neon projecting sign measuring 0.32m x 0.78m. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
25 Aug 2025
✓
Approved
9 Sept 2025

Approved on 9 Sept 2025 · Delegated Decision · Last checked 2 Nov 2026

Documents 8

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 9 Sept 2025 View ↗ PDF DELEGATED REPORT Report · 9 Sept 2025 View ↗

Plans & drawings 3

PDF EXISTING FRONT ELEVATION-PL1 Drawing · 25 Aug 2025 View ↗ PDF PROPOSED FRONT ELEVATION-PL1 Drawing · 25 Aug 2025 View ↗ PDF SITE BLOCK PLAN Drawing · 25 Aug 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 25 Aug 2025 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 8 Sept 2025 View ↗ PDF RECEIPT OF APPLICATION Other · 3 Sept 2025 View ↗

All documents on the council site ↗

Site constraints 10

Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
25 listed buildings within 150 m
Nearest: Ncp Multi Storey Car Park, Grade II, 14 m away · 3 Grade II*, 22 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 25 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 725 m away: Thames Tideway Tunnel
The site is 725 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 10 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 1 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

Sales history 2

Last sold for £129,000 in August 2025. Other property, leasehold.

18 August 2025£129,000Recorded as a transfer outside a standard sale
25 November 2017£2,100,000Freehold. Recorded as a transfer outside a standard sale

Sale prices from HM Land Registry's price paid record, matched to this application by its address.

Building

Floor area290 m² (3,122 sq ft)
Energy ratingB (asset rating 34)
UseRestaurants and Cafes/Drinking Establishments/Takeaways
HeatingAir Conditioning

From the energy performance certificate lodged in February 2025, the latest held for this property. The building may have changed since. View the certificate

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Other new applications on this street

7 Oct 2026Approved

77 Brewer Street London W1F 9ZN

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24 Jul 2026Approved

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Internal alterations including removal of internal enclosures; Replacement floor...

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30 Jun 2026Approved

36 - 44 Brewer Street London W1F 9TB

Display of two internally illuminated hanging signs measuring 0.60m x0.60m and 6...

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Nearby new applications

3 Nov 2026Pending

169 New Bond Street London W1S 4AN

Display of non illuminated hoarding sign measuring 5.477m X 5.556m

26/06717/ADV
3 Nov 2026Pending

226 Regent Street London W1B 3BR

Internal alterations associated with the retail fit-out of the ground floor and ...

26/07333/LBC
3 Nov 2026Pending

226 Regent Street London W1B 3BR

Display of a non-illuminated fascia sign measuring 0.28m x 1.94m and an external...

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3 Nov 2026Pending

4 Carlisle Street London W1D 3BJ

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26/06008/ADV
3 Nov 2026Pending

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Retention and regularisation of the existing fascia sign, removal of the existin...

26/06011/LBC
30 Oct 2026Pending

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1F 0SN
Received
25 Aug 2025
Validated
25 Aug 2025
Ward
West End
Case officer
Show
Target decision
20 Oct 2025
Decision
Application Permitted
Decision date
9 Sept 2025
Decision level
Delegated Decision
Applicant
Show
Agent
Show
Freehold owner
Show

How this decision compares

Decided in 15 days from validation, 27 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 2 Nov 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14277634
Planning Portal ref
PP-14277634
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025 Refused
29 Great Windmill Street London W1D 7LN
Replacement of front and rear elevation single glazed windows with double glazed timber v…
25/05143/LBC
2025
22B Great Windmill Street London W1D 7LD
Erection of a single storey infill extension at ground floor rear courtyard in associatio…
25/07463/FULL
2025 Approved
39 - 43 Brewer Street London W1F 9UD
External alterations to the shopfronts on Brewer Street and Great Windmill Street includi…
25/05469/FULL
2025 Approved
Westminster College The Pulteney School Peter Street London W1F 0HS
Erection of two illuminated (text, lettering, mosaic logo only) totem signs with backgrou…
25/06301/ADV
2025 Approved
1 - 4 Walker's Court London W1F 0BT
Replacement of the existing shopfront with a glazed timber-framed shopfront, including ve…
25/04595/FULL
2025 Approved
2 Brewer Street London W1F 0SA
Replacement of the shopfront window to the retail unit at 2 Brewer Street and 87 Wardour…
25/03890/FULL
2025
29 Great Windmill Street London W1D 7LN
Replacement of front and rear elevation single glazed windows with double glazed timber v…
25/05909/FULL
2025
Unlimited House 10 Great Pulteney Street London W1F 9NB
Partial demolition, refurbishment, and extension of the existing building to provide a ba…
25/05858/FULL
2025 Approved
2 Brewer Street London W1F 0SA
Display of internally illuminated (letters only) fascia sign measuring 8.5m X 1m and 5.5m…
25/03324/ADV
2025
104 - 105 Berwick Street London W1F 0QS
Display of internally illuminated Digital display screen positioned inside the store, mea…
25/01460/ADV
2025
52 Rupert Street London W1D 6DS
Installation of two non-illuminated retractable awnings with adverts.
25/00360/ADV
2025 Approved
51 Rupert Street London W1D 7PG
Installation of Illuminated ATM Fascia sign measuring 0.197mm x 0.548mm.
25/00021/ADV
2025
51 Rupert Street London W1D 7PG
Installation of an ATM through the shopfront left hand window as a through glass installa…
25/00020/FULL
2024
Ingestre Court Ingestre Place London W1F 0JL
Installation of 6 pole mounted antennas on a freestanding frame, 4 600mm transmission dis…
24/07739/TELCOM
2024 Approved
87 Wardour Street London W1F 0UA
Display of two internally illuminated fascia signs measuring 1m x 8.5m and 1m x 5.5m. (Re…
24/07018/ADV
2024
First Floor 39 - 43 Brewer Street London W1F 9UD
Display of X2 externally illuminated projecting signs measuring 0.6m x 0.6m
24/06434/ADV
2021 Approved
First Floor 93 - 95 Wardour Street London W1F 0UD
Retention of timber slatted screening, timber decking and enclosures for air conditioning…
21/07244/FULL
2024 Approved
Ingestre Court Ingestre Place London W1F 0JL
Replacement of the existing failed third-floor roof covering with a reinforced bitumen me…
24/04728/FULL
2024
Archer Street Chambers 9 Archer Street W1D 7AX
Alterations to the retail unit frontage at ground floor to include the enlargement of two…
24/06042/FULL
2024
Ground Floor 45A Brewer Street London W1F 9UE
Installation of wireless fire alarm system, fire alarm panel by the entrance, smoke detec…
24/05885/LBC
2020 Approved
First Floor (Excluding Rear North) And Second Floor 87 Wardour Street London W1F 0UA
Installation of one air conditioning unit and ducting on the rear first floor flat roof a…
20/00631/FULL
2019 Approved
4 To 10 Brewer Street , 7 To 12 Walker's Court And 27 Peter Street London W1F 0SD
Use of part basement and third floor as additional theatre use (sui generis), use of part…
19/06658/FULL
2020 Approved
Ground Floor 45A Brewer Street London W1F 9UE
Installation of lanterns mounted to the top of the existing metal work railings to Smith'…
20/00335/LBC
2020 Approved
9 Green's Court London W1F 0HJ
Display for a temporary period of six months of a non-illuminated estate agent board loca…
20/00445/AD7
2019 Approved
15 Brewer Street London W1F 0RJ
Display of a non-illuminated projecting sign measuring 0.5m x 0.5m.
19/07843/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Sale prices: Contains HM Land Registry data © Crown copyright and database right 2026. This data is licensed under the Open Government Licence v3.0.

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Energy performance: Energy performance certificates from the Energy Performance of Buildings Register, Ministry of Housing, Communities and Local Government. Contains public sector information licensed under the Open Government Licence v3.0. © Crown copyright 2026.

Freehold owner and leaseholders: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.