Westminster College The Pulteney School Peter Street London W1F 0HS Data via plota.co.uk

25/06301/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Erection of two illuminated (text, lettering, mosaic logo only) totem signs with background non-illuminated measuring 4.3m x 1.2m and non-illuminated wall mosaics with varying sizes. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
4 Sept 2025
✓
Approved
3 Oct 2025

Approved on 3 Oct 2025 · Complex Delegated Decision · Last checked 18 Oct 2026

Documents 9

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 10 Oct 2025 View ↗ PDF DELEGATED REPORT Report · 10 Oct 2025 View ↗

Statements & assessments 1

PDF SOHO CENTRE SIGNAGE EXTERNAL LIGHTING SURVEY Background Papers · 4 Sept 2025 View ↗

Plans & drawings 3

PDF REVISED SECTION DRAWING Drawing · 25 Sept 2025 View ↗ PDF PROPOSED PLANS Drawing · 4 Sept 2025 View ↗ PDF THE LOCATION PLAN Background Papers · 4 Sept 2025 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 4 Sept 2025 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 16 Sept 2025 View ↗ PDF COVERING LETTER Background Papers · 4 Sept 2025 View ↗

All documents on the council site ↗

Site constraints 11

Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Protected view corridor: 4A.2 Primrose Hill summit to the Palace of Westminster
Inside the landmark viewing corridor of a protected vista. A building that rises above the corridor's threshold height should be refused. How high that is depends on where along the view the site is.
The London Plan (policy HC4) designates strategic views, and the Mayor's London View Management Framework (March 2012) gives 13 of them a protected vista toward St Paul's Cathedral, the Palace of Westminster or the Tower of London. A vista has a threshold height that rises or falls with the line of sight. In the landmark viewing corridor, a building above it would harm the view and should be refused. In the wider setting consultation area around the corridor, a building above it is referred for consultation and its effect on the view is judged. The threshold changes along each view and is set out in the framework. A revised framework is out for consultation until 4 December 2026 and is not yet in force.
London View Management Framework ↗
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
33 listed buildings within 150 m
Nearest: Ncp Multi Storey Car Park, Grade II, 19 m away · 4 Grade II*, 29 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 33 with distances
Historic England ↗
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
National infrastructure project 776 m away: Thames Tideway Tunnel
The site is 776 m from the project boundary. Waste water treatment, decided. The project page says whether consent was granted. Also within 2 km: London Strategic Heat Main Project (at pre-application, 11 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
Also on the record
Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1F 0HS
Received
4 Sept 2025
Validated
4 Sept 2025
Ward
West End
Case officer
Show
Target decision
30 Oct 2025
Decision
Application Permitted
Decision date
3 Oct 2025
Decision level
Complex Delegated Decision
Applicant
Show
Agent
Quadrant Town Planning Ltd
Freehold owner
Show

How this decision compares

Decided in 29 days from validation, 13 days faster than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,207decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 18 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14303963
Planning Portal ref
PP-14303963
Env. assessment
No

Historical activity at this location

29 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2025
Details of revised final designs of the proposed new railings and gate / boundary wall al…
25/03581/ADFULL
2025 Approved
Details of new hand landscaping materials and the appearance of new bin and cycle storage…
25/01975/ADFULL
2023 Approved
Refurbishment of the Soho Centre to comprise relocation of pedestrian entrance from Peter…
23/07625/FULL
2023
Installation of three air conditioning units on the former school house (retrospective ap…
23/04383/FULL
Within ~100m

Nearby activity

2025
13 - 17 Broadwick Street London W1F 0DE
Display of non illuminated vinyle branding applied to existing five planters measuring 1m…
25/07504/ADV
2025 Refused
50 - 54 Beak Street London W1F 9RN
Alterations to the existing shopfront, including reduction in height of stallrisers to gr…
25/05567/FULL
2025 Approved
24 Brewer Street London W1F 0SN
Display of a fascia-mounted neon lit advert measuring 3.97m x 0.2m and one neon projectin…
25/06050/ADV
2025
1 Silver Place London W1F 0JW
Repairs and alterations to ground floor shopfront stallrisers to No. 1 and No. 2 Silver P…
25/06425/FULL
2025 Approved
1 - 4 Walker's Court London W1F 0BT
Replacement of the existing shopfront with a glazed timber-framed shopfront, including ve…
25/04595/FULL
2025 Approved
2 Brewer Street London W1F 0SA
Replacement of the shopfront window to the retail unit at 2 Brewer Street and 87 Wardour…
25/03890/FULL
2025
Unlimited House 10 Great Pulteney Street London W1F 9NB
Partial demolition, refurbishment, and extension of the existing building to provide a ba…
25/05858/FULL
2025
Hammer House 113 - 117 Wardour Street London W1F 0UN
Relocation of rear secondary stair, and alterations to the rear facade fenestration to cr…
25/04668/FULL
2025 Approved
2 Brewer Street London W1F 0SA
Display of internally illuminated (letters only) fascia sign measuring 8.5m X 1m and 5.5m…
25/03324/ADV
2025
3 Hopkins Street London W1F 0DW
Display of two internally illuminated fascia signs measuring 0.28m x 1.49m and one intern…
25/02197/ADV
2025
104 - 105 Berwick Street London W1F 0QS
Display of internally illuminated Digital display screen positioned inside the store, mea…
25/01460/ADV
2025
Ground Floor Rear 44 Lexington Street London W1F 0LW
Refurbishment works to the annex at the rear of 44 Lexington Street, reinstating the roof…
25/00553/FULL
2025
Ground Floor Rear 44 Lexington Street London W1F 0LW
Refurbishment works to the annex at the rear of 44 Lexington Street, reinstating the roof…
25/00554/LBC
2024
Ingestre Court Ingestre Place London W1F 0JL
Installation of 6 pole mounted antennas on a freestanding frame, 4 600mm transmission dis…
24/07739/TELCOM
2024 Approved
87 Wardour Street London W1F 0UA
Display of two internally illuminated fascia signs measuring 1m x 8.5m and 1m x 5.5m. (Re…
24/07018/ADV
2024
28 - 32 Lexington Street London W1F 0LF
Erection of rooftop pavilion extension incorporating front and rear roof terraces, instal…
24/07244/FULL
2021 Approved
First Floor 93 - 95 Wardour Street London W1F 0UD
Retention of timber slatted screening, timber decking and enclosures for air conditioning…
21/07244/FULL
2024 Approved
Ingestre Court Ingestre Place London W1F 0JL
Replacement of the existing failed third-floor roof covering with a reinforced bitumen me…
24/04728/FULL
2024 Approved
Basement And Ground Floor 14 - 16 Great Pulteney Street London W1F 9ND
Installation of a replacement entrance door, and associated works.
24/04478/FULL
2024 Approved
111 Wardour Street London W1F 0UH
Relocation of existing air conditioning unit including installation of new air conditioni…
24/03400/FULL
2019 Approved
15 Brewer Street London W1F 0RJ
Display of a non-illuminated projecting sign measuring 0.5m x 0.5m.
19/07843/ADV
2019 Approved
87 Wardour Street London W1F 0UA
Display of two fascia signs comprising neon letters and logos, measuring 1m x 8.5m and 1m…
19/09498/ADV
2019 Approved
87 Wardour Street London W1F 0UA
Variation of Condition 1 of planning permission dated 24 April 2019 (RN:19/01809/FULL ) f…
19/07740/FULL
2019 Approved
87 Wardour Street London W1F 0UA
Installation of a new glazed shopfront to the retail unit at 2 Brewer Street and 87 Wardo…
19/07374/FULL
2019 Approved
Basement And Ground Floor 4 Peter Street London W1F 0AD
Display of a non-illuminated hanging sign measuring 0.50m x 0.50m.
19/07823/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use

Freehold owner: Information produced by HM Land Registry. © Crown copyright 2026. Source: HM Land Registry, UK and overseas companies that own property in England and Wales, September 2026 release.