36 - 44 Brewer Street London W1F 9TB Data via plota.co.uk

26/04170/ADV - Advert Application (ADV) Approved
Extensions & alterationsSigns & adverts

Proposal

Display of two internally illuminated hanging signs measuring 0.60m x0.60m and 6 up lights on two new and four existing signs; and replacement of five awnings. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
24 Jun 2026
✓
Validated
30 Jun 2026
✓
Approved
11 Aug 2026

Approved on 11 Aug 2026 · Delegated Decision · Last checked 12 Aug 2026

Documents 13

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 11 Aug 2026 View ↗ PDF DELEGATED REPORT Report · 11 Aug 2026 View ↗

Plans & drawings 5

PDF PROPOSED EXTERNAL ELEVATIONS Drawing · 30 Jun 2026 View ↗ PDF LOCATION AND BLOCK PLAN Location Plan · 24 Jun 2026 View ↗ PDF EXISTING EXTERNAL ELEVATIONS Drawing · 24 Jun 2026 View ↗ PDF EXTERNAL BRASS SPOTLIGHT Drawing · 24 Jun 2026 View ↗ PDF PROJECTOR-DETAIL Drawing · 24 Jun 2026 View ↗

Application forms 1

PDF APPLICATIONFORMREDACTED Application Form · 24 Jun 2026 View ↗

Other documents 5

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 7 Aug 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 25 Jun 2026 View ↗ PDF 1ST INVALID LETTER Background Papers · 25 Jun 2026 View ↗ PDF COVER LETTER Background Papers · 25 Jun 2026 View ↗ PDF COVER LETTER Background Papers · 24 Jun 2026 View ↗

All documents on the council site ↗

Site constraints 8

Grade II listed: 49 and 51, Brewer Street W1
List entry 1066397 · 25 m from the pin · 23 more listed buildings within 150 m (1 Grade II*, 22 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 23 with distances
Historic England ↗
Soho conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
Inside the City of Westminster built-up area.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 11 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

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66 - 68 Brewer Street London W1F 9TP

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24 Jul 2026Approved

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Internal alterations including removal of internal enclosures; Replacement floor...

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25 Jun 2026Approved

75 Brewer Street London W1F 9US

Display of an externally illuminated projecting sign measuring 0.64m x 0.64m

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54 Charing Cross Road London WC2H 0BB

Replacement shopfront.

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Display of non-illuminated vinyl wrap at shopfront glass until 1st March 2027. (...

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Display of non-illuminated vinyl wrap at shopfront glass until 1st March 2027. (...

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Replacement of a louvre to a window at fifth floor level.

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1F 9TB
Received
24 Jun 2026
Validated
30 Jun 2026
Ward
West End
Case officer
Show
Target decision
25 Aug 2026
Decision
Application Permitted
Decision date
11 Aug 2026
Decision level
Delegated Decision
Agent
Pegasus Group

How this decision compares

Decided in 42 days from validation, 11 days faster than Westminster's median of 53 for extensions. Approved, as 87% of extensions here are.

62%decided within 8 weeks
87%approved
930decided in the last year

Plota live figures for extensions decided by Westminster in the last twelve months, from validation. Westminster decision record →

Public comments

No public comments yet.

Last counted 12 Aug 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15022531
Env. assessment
No

Historical activity at this location

27 previous applications on record - archival context, not part of the live application.

This property

Previous applications at this address

2023 Approved
Display of two externally illuminated fascia signs measuring 32cm x 61.5cm and two extern…
23/02840/ADV
2018 Refused
Display of internally illuminated awning advertisement measuring 1m x 31.6m.
18/09792/ADV
Within ~100m

Nearby activity

2025 Refused
29 Great Windmill Street London W1D 7LN
Replacement of front and rear elevation single glazed windows with double glazed timber v…
25/05143/LBC
2025
53A Brewer Street London W1F 9UH
Display for a temporary period of six months of a non-illuminated estate agent board loca…
25/07576/AD7
2025
22B Great Windmill Street London W1D 7LD
Erection of a single storey infill extension at ground floor rear courtyard in associatio…
25/07463/FULL
2025 Approved
39 - 43 Brewer Street London W1F 9UD
External alterations to the shopfronts on Brewer Street and Great Windmill Street includi…
25/05469/FULL
2025 Approved
1 - 2 Archer Street W1D 7AW
Proposed additions to an existing base station installation at rooftop at 2 Archer Street.
25/05368/FULL
2025
Ground Floor 36 Great Pulteney Street London W1F 9NT
Use of ground and lower ground floors to display works of art (Class F.1).
25/06630/FULL
2025 Approved
24 Brewer Street London W1F 0SN
Display of a fascia-mounted neon lit advert measuring 3.97m x 0.2m and one neon projectin…
25/06050/ADV
2025
29 Great Windmill Street London W1D 7LN
Replacement of front and rear elevation single glazed windows with double glazed timber v…
25/05909/FULL
2025
Unlimited House 10 Great Pulteney Street London W1F 9NB
Partial demolition, refurbishment, and extension of the existing building to provide a ba…
25/05858/FULL
2025 Approved
57 Brewer Street London W1F 9UL
Display for a further temporary period of six months of a non-illuminated estate agent bo…
25/04291/AD7
2025
52 Brewer Street London W1F 9TQ
Replacement shopfront.
25/03080/FULL
2024
First Floor 39 - 43 Brewer Street London W1F 9UD
Display of X2 externally illuminated projecting signs measuring 0.6m x 0.6m
24/06434/ADV
2024
36 Great Pulteney Street London W1F 9NS
Creation of an external light well fire escape stair to the building frontage, from lower…
24/05912/LBC
2024
36 Great Pulteney Street London W1F 9NS
Creation of an external light well fire escape stair to the building frontage, from lower…
24/05911/FULL
2024
Ground Floor 45A Brewer Street London W1F 9UE
Installation of wireless fire alarm system, fire alarm panel by the entrance, smoke detec…
24/05885/LBC
2024 Refused
39 - 43 Brewer Street London W1F 9UD
Display of two internally illuminated projecting signs each measuring 0.60m x 0.60m x 0.0…
24/04821/ADV
2024 Approved
Basement And Ground Floor 14 - 16 Great Pulteney Street London W1F 9ND
Installation of a replacement entrance door, and associated works.
24/04478/FULL
2024 Refused
St James Residences Brewer Street London W1F 0RN
Installation of equipment to supply gas to the exterior of the building. (Flats 1-16, 17…
24/02896/FULL
2024
39 - 43 Brewer Street London W1F 9UD
Display of internally illuminated fascia sign measuring 0.15m x 1.20m and two internally…
24/04611/ADV
2024
39 - 43 Brewer Street London W1F 9UD
Replacement of exisitng door and steps with cast concrete steps.
24/04610/FULL
2019 Approved
First To Fourth Floor Rooms 9 Golden Square London W1F 9HZ
Erection of infill extension within lightwell at rear second and third floor levels, cons…
19/05668/FULL
2019 Approved
24 Great Windmill Street London W1D 7LG
Installation of a new shopfront.
19/07521/FULL
2019 Approved
8 Golden Square London W1F 9HY
Erection of a single storey third floor extension with fourth floor roof terrace and erec…
19/04526/FULL
2019 Approved
10 Golden Square London W1F 9JA
Display for a temporary period of six months of a non-illuminated estate agent board loca…
19/08391/AD7
2019 Approved
57 Brewer Street London W1F 9UL
Display of internally illuminated sign measuring 1.01m x 0.66m.
19/07348/ADV
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings