Basement To First Floor 123 New Bond Street London W1S 1EJ Data via plota.co.uk

26/00096/ADV - Advert Application (ADV) Approved
Signs & adverts

Proposal

Display of internally illuminated fascia sign (letters only) and one non illuminated projecting sign and one flag. Data via plota.co.uk

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View original council record ↗Last checked

Application progress

✓
Received
8 Jan 2026
✓
Approved
9 Apr 2026

Approved on 9 Apr 2026 · Delegated Decision · Last checked 24 Jul 2026

Documents 4

Decision & officer reports 2

PDF GRANT OF ADVERT CONSENT [PE] Decision Notice · 9 Apr 2026 View ↗ PDF DELEGATED REPORT Report · 9 Apr 2026 View ↗

Other documents 2

PDF ACK-GENERAL LETTER (G/P/C) Background Papers · 8 Apr 2026 View ↗ PDF RECEIPT OF APPLICATION Other · 17 Feb 2026 View ↗

All documents on the council site ↗

Site constraints 10

59 listed buildings within 150 m
Nearest: 122, New Bond Street W1, Grade II, 7 m away · 2 Grade I, 3 Grade II*, 54 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 59 with distances
Historic England ↗
Mayfair conservation area
Demolition needs planning permission and permitted development is restricted.
The council must give weight to preserving or enhancing the area's character and appearance. Not every council has published its boundaries as open data.
Council document ↗
2 Article 4 directions
Article 4 Basement Development Permitted Rights Removed · Article 4 Direction Class E To C3 In Central Activities Zone. Named permitted development rights are withdrawn here.
An Article 4 direction withdraws particular permitted development rights, so work that would normally need no application needs one here. Not every council has published its directions.
Archaeological priority area: City of Westminster APA 2.5
An assessment or field evaluation may be asked for before ground works.
The council or Historic England considers archaeology likely here. A desk-based assessment, and sometimes trial trenching, can be asked for with the application.
Air quality management area: Westminster AQMA
The council has declared the area as failing an air quality objective.
Schemes that add traffic, parking or combustion plant are assessed against the area's action plan and may need an air quality assessment.
Council record ↗
Town centre: West End
A designated centre in the London Plan.
Shops, services and active frontages are protected in centres, and main town centre uses are steered here first.
Central activities zone
The core of central London in the London Plan.
Offices, culture and the other strategic functions of the centre take priority over new housing here.
Also on the record
National infrastructure project 1233 m away: Thames Tideway Tunnel; Inside the City of Westminster built-up area; Public transport access: PTAL 6b (excellent), TfL 2023, for the 100 m square.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 2 November 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate, Transport for London (public transport access levels, Powered by TfL Open Data, OGL v3.0, contains OS data © Crown copyright and database right 2025) and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Other new applications on this street

3 Nov 2026Pending

169 New Bond Street London W1S 4AN

Display of non illuminated hoarding sign measuring 5.477m X 5.556m

26/06717/ADV
29 Oct 2026Pending

1 - 5 New Bond Street London W1S 3RL

Display of an externally illuminated hanging sign measuring 10m X 6.25m

26/07393/ADV
27 Oct 2026Pending

53 New Bond Street London W1S 1DG

Display of externally illuminated attached to first floor of the site hoarding, ...

26/07357/ADV
16 Oct 2026Approved

129 New Bond Street London W1S 1EA

Samples of the facing materials pursuant to condition 4 (part) of planning permi...

26/07045/ADFULL

Nearby new applications

3 Nov 2026Pending

169 New Bond Street London W1S 4AN

Display of non illuminated hoarding sign measuring 5.477m X 5.556m

26/06717/ADV
3 Nov 2026Pending

226 Regent Street London W1B 3BR

Internal alterations associated with the retail fit-out of the ground floor and ...

26/07333/LBC
3 Nov 2026Pending

226 Regent Street London W1B 3BR

Display of a non-illuminated fascia sign measuring 0.28m x 1.94m and an external...

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2 Nov 2026Pending

Flat 1 31 South Audley Street London W1K 2PG

Replacement of windows, Installation of an external condenser to the rear elevat...

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2 Nov 2026Pending

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Replacement of windows, Installation of an external condenser to the rear elevat...

26/07452/LBC
2 Nov 2026Pending

24 - 25 Mount Street London W1K 2RR

Display of Christmas decorations to the front facade at ground floor level for a...

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Important details

Council
Westminster
Application type
Advert Application (ADV)
Postcode
W1S 1EJ
Received
8 Jan 2026
Validated
8 Jan 2026
Ward
West End
Case officer
Show
Target decision
5 Mar 2026
Decision
Application Permitted
Decision date
9 Apr 2026
Decision level
Delegated Decision
Applicant
Show
Agent
GAD Design

How this decision compares

Decided in 91 days from validation, 49 days slower than Westminster's median of 42 for signs and adverts. Approved, as 83% of signs and adverts here are.

67%decided within 8 weeks
83%approved
1,208decided in the last year

Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →

Consultation & key dates

Alt. reference
PP-14608880
Planning Portal ref
PP-14608880
Env. assessment
No

Historical activity at this location

25 nearby applications on record - archival context, not part of the live application.

Within ~100m

Nearby activity

2025
4 - 6 Lancashire Court London W1S 1EY
Variation of condition 1 of planning permission dated 04 November 2024 (RN: 24/03725/FULL…
25/08379/FULL
2025
116 - 117 New Bond Street London W1S 1EN
Variation of condition 1 of planning permission dated 1st October 2024 (RN 24/03863/FULL)…
25/08407/FULL
2025 Withdrawn
22 Hanover Square London W1S 1JP
Use of an area of the public highway measuring 66sqm for outdoor dining, consisting of 12…
25/05418/TCH
2025
Basement And Ground Floor 110 New Bond Street London W1S 1EB
Display of Christmas decorations on shopfront for temporary period from 03 November 2025…
25/08037/ADV
2025
22 Hanover Square London W1S 1JP
Display of two Christmas trees to either side of the front door each measuring 2.44m x 1…
25/07969/ADV
2025
27 - 29 Brook Street West End London W1K 4HE
External alterations at first floor roof level comprising the replacement of rooftop plan…
25/07865/FULL
2025
12 Lancashire Court London W1S 1EY
Alteration to the elevations, including replacement of a side window,and addition of an a…
25/07132/FULL
2025
12 Lancashire Court London W1S 1EY
Alteration to the elevations, including replacement of a side window, non-illuminated sig…
25/07133/LBC
2025 Approved
130 - 134 New Bond Street London
Replacement of two metal windows to the rear elevation at first floor level. (Linked to 2…
25/05088/FULL
2025 Approved
130 - 134 New Bond Street London
Replacement of two metal windows to the rear elevation. (Linked to 25/05088/FULL)
25/05089/LBC
2025
128 - 129 New Bond Street London W1S 1EA
Installation of temporary advertisement incorporated into building wrap measuring 0.25m x…
25/06901/ADV
2025
27 - 29 Brook Street West End London W1K 4HE
Proposed internal and external works to 27-29 Brook Street, including external refurbishm…
25/06767/LBC
2025 Approved
119 New Bond Street London W1S 1EP
Display of temporary internally illuminated holiday decorations measuring 8.32m x 5.32m…
25/05183/ADV
2025 Approved
119 New Bond Street London W1S 1EP
Installation of temporary internally illuminated holiday decorations measuring 8.32m x 5…
25/05180/LBC
2025 Approved
Basement To First Floor 118 New Bond Street London W1S 1EW
Refurbishment of existing shopfront, relocation of existing flagpole, new flag & facade s…
25/04462/LBC
2025 Approved
22 Hanover Square London W1S 1JP
Display of a non-illuminated awning with logos measuring 9.466m in width with a maximum p…
25/05787/ADV
2025 Approved
130 - 134 New Bond Street London
Restoration of ground floor shopfront.
25/04237/LBC
2025 Approved
116 - 117 New Bond Street London W1S 1EN
Display of non-illuminated hoarding along New Bond Street, Brook Street and Horse Shoe Ya…
25/04502/ADV
2025 Approved
116 - 117 New Bond Street London W1S 1EN
Scaffold wrap fronting New Bond Street and Brook Street measuring 15.5m in height by 31m…
25/04501/ADV
2025
20 Brook Street West End London W1K 5DE
Replacement shopfront, replacement roof light on the third floor roof facing North. Minor…
25/05616/LBC
2022 Approved
123 New Bond Street London W1S 1EJ
Display of non-illuminated vinyl logo on hoarding measuring 0.3m x 1.42 for a temporary p…
22/04702/ADV
2022
123 New Bond Street London W1S 1EJ
Installation of plant at main roof level and replacement grilles on the rear elevation at…
22/04504/FULL
2022 Approved
123 New Bond Street London W1S 1EJ
Display of two illuminated (backlit letters) fascia signs measuring 0.4m x 1.818m and one…
22/03770/ADV
2022
23-25 Brook Street Mayfair London W1K 4HB
Replacement of front elevation windows with historically more accurate sash details; unde…
22/04397/LBC
2022 Approved
20 Brook Street Mayfair London W1K 5DE
Display for a temporary period of six months of a non-illuminated estate agent board loca…
22/03805/AD7
Westminster
Planning Authority Score
3.5/10
Below average
#221 of 296 councils
Relevant to this application:
Other decisions

Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.

One of the strictest councils
only 81% approved vs 90% nationally
These figures are council-wide context, not a prediction for this application. View full council performance
Westminster decision statistics
Based on MHCLG data, the year to March 2026
86%
Overall approval rate
Below avg (87%) #201 of 296
81%
Householder approved
Below avg (90%) #277 of 296
44%
Decided in 8 weeks
Below avg (63%) #258 of 296
28%
Extended time limit
Below avg (41%) #46 of 296
83%
Minor dwellings approved
12 decided (1-9 homes)
67%
Major dwellings approved
3 decided (10+ homes)
81%
Change of use approved
133 decided
4,602
Total decisions
648 refused in the year to March 2026
Source: MHCLG planning statistics · See full council rankings

Freehold boundary: © Crown copyright and database rights 2026, HM Land Registry. Polygons © Crown copyright and database rights 2026 Ordnance Survey 100026316. Conditions of use