Lifeboat House Bridge Road Yarmouth Isle Of Wight PO41 0PQ Data via plota.co.uk

26/01072/ADV - Advertisement Consent Awaiting decision

Proposal

Non-illuminated signs x 7 Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
6 Aug 2026
✓
Validated
12 Aug 2026
Decision
Expected by 7 Oct 2026

Under consideration

No decision has been issued yet. Plota predicted a decision around 9 Oct 2026; it is now day 58.

The consultation period closed on 14 Sept 2026.

Site constraints 12

Grade II listed: Harold Hayles and H M Custom Front Wall
List entry 1290913 · 8 m away · 24 more listed buildings within 150 m (1 Grade I, 3 Grade II*, 20 Grade II)
Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show the other 24 with distances
Historic England ↗
Flood zone 3, rivers and sea
High chance: a 1 in 100 or greater annual chance from rivers, or 1 in 200 from the sea. Any development here needs a flood risk assessment. Defences are not counted.
The Environment Agency flood map for planning. Homes in zone 3 must also pass the sequential test. Surface water flooding is a separate map.
Flood map ↗
Nutrient neutrality catchment: Solent: Includes Chichester and Langstone Harbours SPA/Ramsar, Solent and Southampton Water SPA/Ramsar, Solent Maritime SAC, Portsmouth Harbour SPA/Ramsar
New homes and overnight accommodation must show nutrient neutrality before approval.
Natural England advice: extra wastewater in these catchments harms protected habitats, so schemes must offset their nutrient load, usually through credits.
Isle Of Wight National Landscape
Great weight to conserving the landscape; major development restricted.
Previously an area of outstanding natural beauty, which is still the designation in law. Since 2023 authorities must seek to further its purpose, not merely have regard to it.
Special area of conservation 21 m away: Solent Maritime
Work nearby can need a habitats assessment.
Harm to a protected site is only accepted where there is no alternative and an overriding public interest.
Scheduled monument 22 m away: Yarmouth Castle
Its setting is a consideration for work nearby.
Nationally important archaeology protected by the Secretary of State. Work that affects the monument or its setting is rarely permitted.
Historic England ↗
SSSI 83 m away: Yar Estuary SSSI
Natural England may need consulting, depending on what is proposed.
Sites of special scientific interest are the best wildlife and geological sites in the country. Development likely to harm one is rarely permitted.
Habitat network: Network Enhancement Zone 1
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
Public footpath 26 m away
Matters where it crosses or adjoins the site: obstructing a path without a diversion order is an offence, and work cannot start until the order is confirmed.
Compiled from highway authority data, not the legal definitive map. A few authorities have not published, so no path shown is not proof there is none.
Also on the record
Flood defence 31 m away (natural high ground, designed for a 1 in 5 year flood); Inside the Yarmouth built-up area; Natural England's Provisional ALC map (1:250,000, 1970s) had this area as grade 4, but it predates the buildings here and the current map does not class it as farmland.
Not affected
Not green belt

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advertisement Consent
Postcode
PO41 0PQ
Received
6 Aug 2026
Validated
12 Aug 2026
Ward
Freshwater North And Yarmouth
Parish
Yarmouth
Case officer
Show
Applicant
Show
Agent
Dune Architects Ltd

Decision outlook

Day 58, past the statutory target. 100% of advertisement consent in Isle of Wight are decided within thirteen weeks, which runs to 11 Nov 2026; extensions of time are common, and the council need not decide on the day. Last seen undecided on 3 Oct 2026.

Day 582 days past the 56-day target
100%decided within 8 weeks
88%approved
18decided in the last year

Plota live figures for advertisement consent decided by Isle of Wight in the last twelve months, from validation. Isle of Wight decision record →

Public comments

1comment received
1 supporting

Last counted 3 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-15137257
Planning Portal ref
PP-15137257
Comments by
14 Sept 2026
Statutory expiry
7 Oct 2026
Env. assessment
No
Isle of Wight
Planning Authority Score
8.9/10
Excellent
#7 of 296 councils
Relevant to this application:
Other decisions

Isle of Wight is one of the fastest councils in England for householder decisions, ranking #11 out of 296. Only 15% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Householder applications are slightly more likely to be approved here (95%) than the national average (90%).

Among the fastest councils in England
for householder decisions
These figures are council-wide context, not a prediction for this application. View full council performance
Isle of Wight decision statistics
Based on MHCLG data, the year to March 2026
92%
Overall approval rate
Above avg (87%) #84 of 296
95%
Householder approved
Above avg (90%) #81 of 296
92%
Decided in 8 weeks
Above avg (63%) #11 of 296
15%
Extended time limit
Below avg (41%) #11 of 296
84%
Minor dwellings approved
144 decided (1-9 homes)
67%
Major dwellings approved
18 decided (10+ homes)
94%
Change of use approved
34 decided
792
Total decisions
63 refused in the year to March 2026