93 - 94 Wilton Road London SW1V 1DW Data via plota.co.uk
Proposal
Display of a non-illuminated projecting sign measuring 0.5m x 0.4m; a non-illuminated fascia sign measuring 0.75m x 3.79m; and an internally illuminated menu case measuring 0.99m x 0.4m. Data via plota.co.uk
Application progress
Approved on 17 Jun 2026 · Delegated Decision · Last checked 24 Sept 2026
Planning committee
Decided by Westminster Planning Committee on 21 Jul 2026.
Approved
As officers recommended.
- Officers advised approval because housing and affordable housing benefits outweighed identified landscape, heritage and agricultural land harm.
- The parish council was neutral but raised flooding concerns, while local groups and residents objected on landscape, traffic, ecology and other grounds.
- Members approved the application unanimously, subject to conditions, a satisfactory S106 agreement and an additional note about the unapproved masterplan.
Source: Plota analysis of Westminster's committee minutes of 21 Jul 2026.
Documents 11
Decision & officer reports 2
Plans & drawings 4
Other documents 5
Site constraints 10
Checked on 24 September 2026. Historic England, the Environment Agency, Natural England and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.
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Important details
- Council
- Westminster
- Application type
- Advert Application (ADV)
- Postcode
- SW1V 1DW
- Received
- 26 May 2026
- Validated
- 1 Jun 2026
- Ward
- Pimlico North
- Case officer
- Show
- Target decision
- 27 Jul 2026
- Decision
- Application Permitted
- Decision date
- 17 Jun 2026
- Decision level
- Delegated Decision
- Applicant
- Show
- Agent
- Cantor Masters
How this decision compares
Decided in 16 days from validation, 21 days faster than Westminster's median of 37 for signs and adverts. Approved, as 84% of signs and adverts here are.
Plota live figures for signs and adverts decided by Westminster in the last twelve months, from validation. Westminster decision record →
Public comments
No public comments yet.
Last counted 24 Sept 2026
Consultation & key dates
- Alt. reference
- PP-14957814
- Planning Portal ref
- PP-14957814
- Env. assessment
- No
Historical activity at this location
26 previous applications on record - archival context, not part of the live application.
Previous applications at this address
Nearby activity
Westminster is slower than most councils at deciding householder applications, ranking #258 out of 296. Only 28% of applications have the time limit extended, well below the 41% national average - the council usually decides on time. Westminster is also one of the strictest councils - it refuses more householder applications than almost any other, with only 81% approved vs 90% nationally.
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93 - 94 Wilton Road London SW1V 1DW
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