Former APAM Site Norwich Road Swainsthorpe Norfolk Data via plota.co.uk

2026/1385 - Advertisement Pending Consideration

Proposal

Sign A - Wall mounted fascia signage "B.M.C" CAR GROUP. Sign B- Wall mounted fascia signage "500 CARS IN GROUP STOCK". Sign C (2 No) - Wall mounted fascia signage "SWAINSTHORPE FILLING STATION". Sign D- Wall mounted fascia signage "BMC SALES OFFICE". Sign E (3No) illuminated - Canopy mounted fascia signage Gulf logo. Sign F (3No) illuminated - Canopy mounted fascia signage Gulf corporate colours. Sign G illuminated - Free standing signage - Post sign. Sign H (2No) - Free standing signage - Post sign. Sign I (2No) - Wall mounted fascia signage "SERVING THE COMMUNITY" Data via plota.co.uk

View original council record ↗Last checked

Application progress

✓
Received
14 May 2026
✓
Consultation
11 Jun 2026
Decision
Expected by 25 Sept 2026

Under consideration

No decision has been issued yet. Plota predicted a decision soon after comments close on 18 Oct 2026; it is now day 148.

Comments are open until 18 Oct 2026

Comment on this application ↗

Site constraints 6

Nutrient neutrality catchment: Yare Broads and Marshes
New homes and overnight accommodation must show nutrient neutrality before approval.
Natural England advice: extra wastewater in these catchments harms protected habitats, so schemes must offset their nutrient load, usually through credits.
Habitat network: Network Expansion Zone
Where habitat is joined up enough to work as a network. Context, not a constraint on its own.
National infrastructure project 707 m away: Norwich to Tilbury
The site is 707 m from the project boundary. Electricity line, examination closed, recommendation due. Also within 2 km: Sheringham and Dudgeon Extension Projects (decided, 772 m); Hornsea Project Three Offshore Wind Farm (decided, 1486 m).
Nationally significant infrastructure projects (power stations, electricity lines, pipelines, major roads and railways, harbours, airports and reservoirs) are consented by a Secretary of State under the Planning Act 2008, after an examination by the Planning Inspectorate, rather than by the council. The boundary is the one the Inspectorate consults on and can change as the scheme does. Projects are shown within 2 km of the site.
Planning Inspectorate project page ↗
2 listed buildings within 150 m
Nearest: Primrose Cottage, Grade II, 40 m away · 2 Grade II
The site itself is not listed. Listed building consent is needed for work that affects the special interest of a listed building, inside or out, on top of planning permission. Setting can be a consideration for buildings nearby; there is no fixed radius.
Show all 2 with distances
Historic England ↗
Also on the record
Inside the Swainsthorpe built-up area; Natural England's Provisional ALC map (1:250,000, 1970s) had this area as grade 3, but it predates the buildings here and the current map does not class it as farmland.
Not affected
Outside flood zones 2 and 3 · Not green belt · No scheduled monument at the site

Checked on 6 October 2026. Historic England, the Environment Agency, Natural England, the Planning Inspectorate and council datasets, Open Government Licence. A boundary can run through a site and the council holds the definitive record: confirm with the council before relying on this.

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Important details

Application type
Advertisement
Postcode
NR14 8PU
Received
14 May 2026
Validated
14 May 2026
Ward
Newton Flotman
Parish
Swainsthorpe
Case officer
Show
Target decision
25 Sept 2026
Applicant
Show
Agent
1st Architects lse

Decision outlook

Day 148, past the statutory target. 82% of advertisement consent in South Norfolk Broadland are decided within thirteen weeks; extensions of time are common, and the council need not decide on the day. Last seen undecided on 7 Oct 2026.

Day 14810 days to the predicted decision (day 158)
53%decided within 8 weeks
100%approved
17decided in the last year

Plota live figures for advertisement consent decided by South Norfolk Broadland in the last twelve months, from validation. South Norfolk Broadland decision record →

Public comments

No public comments yet.

14 neighbours consulted · Last counted 7 Oct 2026

Read the comments on the council site ↗

Consultation & key dates

Alt. reference
PP-14920902
Planning Portal ref
PP-14920902
Neighbours
11 Jun 2026
Consultation
11 Jun 2026
Comments by
18 Oct 2026
Site or press notice
25 Jun 2026
Statutory expiry
9 Jul 2026
Env. assessment
No
South Norfolk Broadland
Planning Authority Score
5.9/10
Average
#106 of 296 councils
Relevant to this application:
Other decisions

South Norfolk Broadland ranks #136 out of 296 councils for householder decision speed. Householder applications are slightly more likely to be approved here (95%) than the national average (90%).

These figures are council-wide context, not a prediction for this application. View full council performance
South Norfolk Broadland decision statistics
Based on MHCLG data, the year to March 2026
93%
Overall approval rate
Above avg (87%) #50 of 296
95%
Householder approved
Above avg (90%) #71 of 296
67%
Decided in 8 weeks
Above avg (63%) #136 of 296
42%
Extended time limit
Above avg (41%) #161 of 296
82%
Minor dwellings approved
137 decided (1-9 homes)
92%
Major dwellings approved
12 decided (10+ homes)
100%
Change of use approved
33 decided
1,013
Total decisions
67 refused in the year to March 2026